Online Nutrition Coach Resume Example

As Director of Instructor Development:

• Built and developed a comprehensive in-house training program consisting of creating a trainee portal housing instructional training videos, written and recorded class flows, exercise guidelines, instructor scripts, anatomy guide and published 174-paged Training Manual.
• Executed training program twice yearly since 2013, developed auditions and written and practical exams for all participants to ensure that only dedicated high quality Pilates instructors would pass and proceed to teach for RTR Pilates.
• Led 5 hour training sessions and provided one-on-one support and guidance for 45+ trainees who have successfully graduated the program and proceeded to teach at RTR Pilates.
• Managed a team of up to 12 instructor trainers and up to 8 trainees simultaneously in both the DMV area and Highlands Ranch, CO.
• Established training program objectives and created related curricula and learning materials.
• Worked one-on-one with instructors based on client feedback, participated in instructor classes and administered various assessments to measure instructor progress, providing feedback to improve performance and ensure all instructors were teaching to standard.
• Helped trainees succeed through coaching, mentoring and positive reinforcement.
• Worked diligently to create a positive culture full of support and guidance in the various studios and amongst the instructor team

As an RTR Pilates Instructor:

• Led dynamic, interactive reformer Pilates classes with safety, flow and individualized client attention in mind.
• Developed routines to avoid injuries, maximize effort and facilitate client attainment of personal fitness goals taking into account individualized physical limitations.
• Created inspiring and fun yet safe class flows appropriate for every class level, and guided clients safely and effectively, always encouraging and inspiring to push outside their comfort zones so they end class feeling cared for, energized and proud of their accomplishments and progress.
• Continuously devised new programs and creative class flows and shared them with team, always offering modifications for client needs.
• Developed and delivered 15 - 25 weekly fitness classes

As Social Media Manager:

• Scheduled in advance weekly social media content on Twitter (via Hootsuite), Facebook, and Instagram.
• Monitored audience growth, learning audience behavior, wants and needs and provided this feedback to admin team to develop new events and ideas on increasing Intro Month sales and converting New Clients to Memberships.
• Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms.
• Engaged with clients via Social Media in positive and encouraging manner.
• Created Facebook campaigns to increase brand awareness and promote any studio specials.
• Designed all images on social media regarding any in-house events occurring at the studios.
• Wrote and developed monthly content on blog, inspiring peers to contribute to create more unique content for social media audience.

• Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, B2C engagement, reputation and revenue-focused activities.
• Monitored client accounts for questions and feedback to provide exceptional experience for customers on B2C.
• Scheduled all social media content for WeddingWire, Project Wedding & EventWire on platforms such as Twitter, Facebook, and Pinterest.
• Worked with Google Analytics team to ensure growth of client and social engagement and audience.
• Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
• Executed all national brand campaigns, promoting brand recognition of various national brand clients.
• Promoted B2C sweepstakes on all social channels.
• Developed and implemented strategic, social media marketing.