Marketing Operations Manager Resume Example
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MARKETING OPERATIONS MANAGER
Professional Summary
Marketing operations professional with over 4 years of experience building, maintaining and optimizing marketing automation systems and processes and driving results. Creative thinker and faster learning of new industries and procedures with strong work ethic and ability to work independently and collaboratively
Education
Bachelor of Arts: Communication, University of Washington - City, State
Relevant Work History
Marketing Operations Manager, 2015 to 2017
Alight – Woburn , MA
Alight – Woburn , MA
- Manage B2B email team responsible for 40% of annual pipeline and bookings. Own nurture strategy, tracking, measurement and database growth. Built EMEA email marketing strategy and marketing operations team.
- Research and implement deliverability measurement and reporting tool, increase inbox delivery and corresponding metrics.
- Manage $250,000 annual budget to negotiate list acquisitions, external vendors and contractors.
- Data management and segmenting of 3 million records using LeanData, DemandTools, Informatica, Netprospex and Zoominfo.
Email Marketing Operations Specialist, 2014 to 2015
Mcafee Corp. – Chantilly , VA
Mcafee Corp. – Chantilly , VA
- Personally responsible for B2B email, tracking, reporting and 600% growth in database that supports email and sales efforts.
- Collaborate with marketing managers to find additional areas for inbound generation, optimization and testing.
- Define and build the marketing operations structure for campaigns, including multi-city roadshows. Generate 90% of event registrants through email.
- Integrate marketing tools GoToWebinar, Mailchimp, SnapApp and Vidyard.
Marketing Specialist, 2013 to 2014
Mediware Information Systems, Inc. – Chandler , AZ
Mediware Information Systems, Inc. – Chandler , AZ
- Implement and manage marketing automation system, integrate with Salesforce, transition from ExactTarget.
- Pull monthly funnel reporting with measurements from social media, Google Analytics, Marketo and Salesforce.
- Own email communication maintain industry average engagement rates.
Marketing Coordinator, 2012 to 2013
Tri Pointe Homes – Las Vegas , NV
Tri Pointe Homes – Las Vegas , NV
- Support the build of monthly email newsletter, own review, QA and audience build.
- Manage social media presence, increasing audience size and participation.
- Write blog series and manage external bloggers reviewing topics and content before publishing to site.
Skills
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Resume Overview
School Attended
- University of Washington
Job Titles Held:
- Marketing Operations Manager
- Email Marketing Operations Specialist
- Marketing Specialist
- Marketing Coordinator
Degrees
- Bachelor of Arts : Communication ,
