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Marketing, Business Development & Strategy Consultant Resume Example

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MARKETING, BUSINESS DEVELOPMENT & STRATEGY CONSULTANT
Summary

Director of Marketing & Business Development Global marketing, strategy, and business development leader with 15+ years of experience marketing solutions, products, and services. Experience selling to fortune 500 and global 1000. A trusted, driven, and adaptable advisor to C-level executives with solid expertise in domestic and international markets. An executive with intense focus and an entrepreneurial spirit who leads companies to growth and market differentiation. Industries include CPG and consumer products, management consulting, technology, and manufacturing. Talented [Job Title] with ademonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Skills
  • Positioning
  • Marketing Strategy
  • Product Marketing
  • Branding
  • Forecasting
  • Digital Strategy
  • Product Management
  • Market Intelligence
  • Merchandising
  • Advertising
  • Business Development
  • Pricing Strategies
  • Strategic Management
  • Data Analysis
  • Product Development Cycle
  • International business
  • Marketing Strategy
  • Market Research
  • Marketing communications
  • Marketing campaign management
  • Customer Relationship Management (CRM)
  • Product Launch
Experience
Marketing, Business Development & Strategy Consultant, Company Name, April 2018-CurrentCity, State
  • Delivered with client ExactoSignage a digital transformation project that covered 165 stores for a Hispanic grocery chain.
  • Secured contracts for clients ranging from $40K up to $200K.
  • Analyzed markets for new verticals and developed their marketing strategy.
  • Performed market intelligence in LATAM for SaaS firms.
  • Reviewed pricing strategies for ERP, CRM and other software solutions.
  • Interim CSO role in Mexico City with $180M in P&L and team of 160.
  • Sales process improvements, team alignment and leadership.
  • Sales enablement, strategy, and operations for startups in data privacy, cloud provisioning, CRM, ERP, and API governance solutions.
  • Provided market penetration consulting for process outsourcing in Colombia and India.
  • Latam Liason for the Office of Executive Education at the, , Irvine.
  • Scouted market and Forged relationships with universities and corporations in several Latin American countries to promote international business administration programs.
  • Coordinated with cross-functional teams to perform product testing and develop business plans.
  • Delivered informative presentations to industry professionals, providing valuable information on topics relevant to daily operations and company products and services.
  • Identified key business opportunities, created prospect pipeline and leveraged marketing and sales intelligence solution to generate targeted, monthly leads and close deals.
  • Partnered with regional corporations to establish direct marketing channels and streamline company operations.
  • Maintained database of leads and interactions gathered on social media accounts, contacting parties indicating interest in company products and services or assigning to lower associates.
  • Gathered market intelligence by coordinating market research efforts to understand market needs, capture customer preferences and ensure representation.
  • Developed innovative and targeted collateral to support overall product branding objectives.
  • Arranged compelling product messaging and positioning to enhance sales and drive product engagement.
  • Strengthened customer relationships through follow-ups and re-engagement strategies.
Director of Business Development, Company Name, April 2016-January 2018City, State
  • Management Consulting - Global 1000, Fortune 500 Won a contract of $860,000 against three consulting firms to kickstart a cultural transformation project with a European luxury brand.
  • Executed all procurement work for clients and their legal departments.
  • Managed RFPs, SOWs, proposals, and negotiations.
  • Secured initial $1,200,000 with $6,000,000 upsell for cultural transformation and integration process for Century Link & L3 Communications.
  • Advised CHROs and other C-level executives on the best suitable solutions and best practices.
  • Nominated for the company's collaboration award in 2016.
  • Managed all aspects of client management and cross-functional work with project managers and consultants.
  • Comprehensive management of CRM platforms like Deltech and Salesforce.
  • Collaborated with partners, stakeholders, and consultants in all aspects of client development, marketing, strategy, pricing schedules, procurement, and contract negotiation.
  • Responsible for launch and initial sales of the Corporate Lab, a solution for fast operational improvement.
  • Conferred with advertising managers to develop and implement marketing plans.
  • Researched economic processing factors to determine best marketing and sales strategies.
  • Implemented targeted marketing to drive product awareness and performance.
  • Designed sales presentations and product demos to train sales force on product benefits and offerings.
  • Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
Director of Sales, Company Name, November 2014-December 2015City, State
  • Digital Financial Transactions - Peer to peer Payments Team of 20 Countering competitive pricing in Hispanic markets, increased profitability by 30% by expanding partnerships into local markets, impacting agent network growth, and diversity.
  • Achieved quarterly quota consistently between 98% and 105% for $13,000,000 P&L through negotiation, managing agent commissions, pricing structures, and market support to drive agent network expansion.
  • Led a team of three direct reports and seventeen sales representatives in five states, covering a network of over 2,500 money transfer agents.
  • Provided product launch assistance and new product pilots at agent locations.
  • Pursued and generated revenue through outside sales and marketing efforts by relentlessly identifying, developing and targeting new business partnerships.
  • Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
  • Developed and significantly grew [Type] territory over [Timeframe].
  • Penetrated new markets by investigating competitor products, services and trends.
Director of Sales and Marketing, Company Name, January 2007-November 2014City, State
  • Consumer Products, CPG - Team of 18 Drove annual “net new” market and product penetration to 36.75% in 5,000+ stores across all major US DMAs; rapidly grew brand adoption, garnering sales of $10,000,000 a year across U.S., Canada, Korea, and Southeast Asian markets.
  • Built a large broker network with major CPG retailers, including Walgreens, Walmart & Sam's Club.
  • Secured initial Walmart approval for 65 stores & entered Sam's club roadshow programs.
  • Developed and executed all growth strategies for the U.S.
  • Division.
  • Planned and executed all product launches based on market research.
  • Planned and executed all advertising and marketing communications campaigns in the U.S.
  • Developed first social media campaigns for the company's brands.
  • Grew the company's U.S.
  • Startup division revenue to an initial $500,000 by nurturing strategic relationships with its confectionary lines in U.S.
  • Hispanic and Asian markets.
  • Devised, planned, and executed all marketing communications for the company during his tenure.
  • Evangelized products through frequent speeches at domestic and international industry trade shows and conferences.
  • Utilized digital marketing platforms such as [Software] to reimagine methods of product exposure.
  • Managed [$] marketing budget and associated market P&L to develop and execute product marketing strategies, budgets, and sales plans for [Industry] business segments.
  • Developed and launched new product lines resulting in increased revenue.
  • Evaluated product requirements to adhere to client specifications.
  • Identified consumer trends to most effectively address desires of modern target audiences.
  • Gathered market intelligence by coordinating market research efforts to understand market needs, capture customer preferences and ensure representation.
  • Partnered with design team by contributing market requirements and data to influence product roadmap.
  • Facilitated work sessions with R&D Engineers to leverage technical skills and drive consensus, allocate resources, and define product rollout timeframes.
  • Supported packaging development process to create attractive, consistent branding throughout all aspects of product development.
Education and Training
Gallup Strengths-Based Business Development (07/2015) Certificate in Strategic Management2016
04/2012) Social Marketing Certi���cation, HOOTSUITE2015
Master of Business AdministrationUniversity Of California, UCI, City
Activities and Honors
IAMCP, International Association of Microsoft Channel Partners - Member of the Board of Directors Beall Center for Entrepreneurship & Innovation, UCI - Board Member Sales Enablement Society - Member Achievements/Tasks Achievements/Tasks
Certifications
Positioning Marketing Strategy Competitive Analysis CRM SaaS Go-to-Market P&L Responsibility CPG Branding Product Management B2B & B2C Sales Enablement Forecasting Digital Strategy Marcomm Market Intelligence Experience Design Market Research Data Analysis Intrapreneurship Merchandising
Additional Information
  • HONORARY AWARDS , Latin Excellence and Achievement "LEAD" Award (04/2019) University of California, Irvine & U.S. Congress Investor Presentation Award (06/2015) California Dreaming - Chapman University Kitchen Table Tycoons - Featured for Excellence in Entrepreneurship (08/2000)
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Resume Overview

School Attended

  • University Of California, UCI

Job Titles Held:

  • Marketing, Business Development & Strategy Consultant
  • Director of Business Development
  • Director of Sales
  • Director of Sales and Marketing

Degrees

  • Gallup Strengths-Based Business Development (07/2015) Certificate in Strategic Management
    04/2012) Social Marketing Certification, HOOTSUITE
    Master of Business Administration

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