Managed customers effectively by identifying needs, quickly gaining trust, approaching complex situations and resolving problems to maximize efficiency.
Grew a targeted newsletter subscriber list from 100 to 5000 members in just 4 months for several companies.
Responsible for developing the company brand and marketing plan for over 100 companies.
Professional Summary
Global Marketing Director and Consultant accomplished in all aspects of brand and marketing development, including copywriting and editing, email, social media marketing and production to drive a company's growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns. Proficient in collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market communication plans that align with the company's business priorities and initiatives. American citizen skilled in cross cultural communications.
Skills
Excellent written and verbal communicator
Customer service-oriented
Marketing writer and editor
Motivated, self starter
Company brand development
Deadline-driven
Accounting and finance
Detail oriented
Quantitative analysis
Highly organized
Microsoft Office Suite proficient
Start-up background
Fluent in English
Proficient in Spanish & French
Team leadership
Project management
Extremely organized
Budgeting and finance
Process implementation
Client assessment and analysis
Data management
Strong verbal communication
Conflict resolution
Risk management processes and analysis
Work History
Marketing and Branding Consultant, 01/2002 - Current Endura Products – Nacogdoches, ,
Create and develop the brand identity of companies in NY, Miami, Dubai
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Compiled comprehensive lists describing product and service offerings.
Developed marketing strategies and campaigns each quarter.
Developed and executed integrated marketing plans each quarter.
Designed and spear headed the production of marketing materials.
Responsible for the creation of blogs and social media content.
Created PowerPoint presentations used for business development.
Handled all media and public relations inquiries.
Developed and managed e-CRM and newsletter distribution to further develop client relations and incentivize them to buy.
Responsible for global marketing initiatives to attract clients from the Middle East, Europe, America, South America and Africa to work with a brand and diversify their market share and seller acquisition goals.
Executed and optimized paid marketing initiatives for AdWords, Facebook, Instagram, and retargeting campaigns.
Developed and executed affiliate marketing strategies to source and grow new marketing channels.
Collaborated with affiliates and vendors to foster new relationships between brands and marketing platforms to build successful campaigns
Marketing Director, 10/2017 - 03/2018 Jones Lange Lasalle Inc. – Los Angeles, CA,
Maintained in-depth understanding of company products and customer buying preferences.
Devised leading-edge digital marketing, social media and SEO strategies.
Oversaw ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans.
Created innovative strategies to drive customer engagement.
Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic.
Increased website traffic by an average of [Number]% each month using cutting-edge inbound marketing techniques.
Executed media campaign designed to raise company profile in preparation for IPO.
Completed quarterly forecasting and monthly financial reviews.
Boosted website traffic by [Number]% by creating an integrated social media strategy.
Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Coached management on communication tactics with staff and customers regarding organization changes.
Directed and coordinated marketing activities and policies to promote products and services.
Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
Wrote professional business correspondence and produced reports detailing updates.
Created effective messaging using language, graphics and marketing collateral.
Collaborated with developers, advertisers and production managers to market products and services.
Developed key messaging, branding and positioning statements.
Collaborated with designers and the editorial team on marketing materials.
Identified value propositions and key messages for all of the company’s marketing campaigns.
Traveled nationally and internationally to meet with customers and deliver clear company messages.
Leveraged professional relationships to develop new business opportunities.
Coordinated news releases, media responses, press packets and placement of stories in national trade publications.
Analyzed business developments and monitored market trends.
Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.
Wrote off-site SEO content such as press releases, guest blog posts and informational articles.
Home Stager, 01/2012 - Current Freelance – City, STATE,
Interior space planning and layout assessment including focal points, color and interior decor styles.
Lighting, storage needs, kitchen and bath fixture updates and functionality.
Recommendations for home improvements and organization including basic design materials, designing with textiles, wall treatments, accessorizing and color palette selection.
Arrangement of furnishings, window treatments, lighting, specialty flooring, artwork and décor selection and cement.
Real Estate Consultant, 10/2016 - 09/2017 Provident Real Estate – City, STATE,
Acted as liaison between buyers and sellers to ensure positive experiences for both parties.
Guided clients from beginning to end of the home buying process in choosing the right property.
Accompanied buyers and sellers to their home inspections and appraisals.
Developed and maintained relationships with clients through networking, postcards and cold calling.
Created virtual tours of homes listed, providing potential buyers with additional exposure to properties.
Communicated with clients to understand their property needs and preferences.
Oversaw the advertising of properties for web and print media.
Marketed and sold property for clients by hosting open houses and advertising online and in print.
Advertised client properties on websites, through social media and in real estate guides.
Represented buyers and sellers of developed and undeveloped properties.
Managed contracts, negotiations and all aspects of sales to finalize purchases and exceed customer expectations.
Developed and maintained a list of properties suited to different needs and budgets.
Created and implemented marketing plans to drive sales.
Converted prospects to closed sales for clients located throughout Dubai.
Followed up with prospective buyers regarding incentives from the builder and new developments in the surrounding area.
Showed properties to potential buyers and other brokers at open houses and by appointment.
Presented purchase offers to sellers for consideration.
Maintained connections with clients to encourage repeat business and referrals.
Education
Bachelor of Arts: Spanish and French, Expected in 1997 - Wellesley College - Wellesley, MA GPA: Spanish and French
Certification in: Interior Decor & Home Staging: , Expected in 2012 - University of the Arts London - Chelsea London - , GPA:
Skills
Brand Identity, Brand Development, Business Development, Digital Content Creator, CRM, Client Relations, Customer Service, Graphic Design, Detail Oriented, Editor, Fluent in English, Proficient in Spanish and French, Global Marketing, Marketing Plans, Marketing Strategies, Market Trends, Marketing Materials, Microsoft Office Suite, PowerPoint presentations, Strong Communicator, Newsletter Development, Public Relations, Quantitative Analysis, Self Starter, Excellent written and oral communications, Blog writer
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School Attended
Wellesley College
University of the Arts London - Chelsea London
Job Titles Held:
Marketing and Branding Consultant
Marketing Director
Home Stager
Real Estate Consultant
Degrees
Bachelor of Arts
Certification in: Interior Decor & Home Staging
