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Freelance Marketing Consultant for SaaS Business Resume Example

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FREELANCE MARKETING CONSULTANT FOR SAAS BUSINESS
  • https://www.instagram.com/awutram
  • https://www.linkedin.com/in/alexwutram
  • https://www.atwmedia.org/
Professional Summary

Enthusiastic Digital Marketer eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of Social Media Marketing and Management and training in any social media platform. Motivated to learn, grow and excel in Social Media Marketing and Management.

Skills
  • Data analysis
  • Strategic planning
  • Ad development
  • MailChimp
  • E-mail and direct mail marketing campaigns
  • Strong time management
  • Marketing plan development
  • Strategic marketing
  • Adobe Photoshop
  • Market research
  • Adobe Illustrator
  • Competitive and strategic planning
  • Social media engagement
  • Analytical thinking
  • Campaign development
  • Social media management
  • Business growth and retention
  • Reporting
  • Landing page design and optimization
  • Sales funnel creation
  • Campaign Management
Work History
Freelance Marketing Consultant for SaaS BusinessOct 2019 - Current
Lodestar Software Solutions LLCNew York, NY
  • Collected email and current data using various research methods to broaden results and optimize marketing strategies.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Conducting an email audit to fix current open and click through rate.
Freelance Marketing ConsultantFeb 2019 - Current
Aetrex + Steps VietnamPhiladelphia, PA
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning resulting in 30% increase in sales
  • Identified appropriate marketing channels and target customers for campaigns
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts
  • Wrote engaging and successful marketing, advertising and website copy
  • Developed campaigns and specific marketing strategies for clients
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
  • Collaborated with product development team to effectively modernize and update promotions
Marketing ManagerOct 2017 - Current
ATW MediaExton, PA
  • Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
  • Worked with marketing teams to create, deploy and optimize effective campaigns for clients
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability
  • Leveraged industry trends and competitive analysis to improve customer relationship building
  • Maintained expert-level skills in digital platforms such as Facebook and Instagram platforms
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships
  • Increased customer engagement through social media
  • Devised results-driven strategies and roadmaps based on clients' needs
  • Monitored return on investment of online and social media marketing efforts
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages
  • Helpedclients develop website portals and social media pages to promote businesses
  • Coordinated with remote team in developing project plans for prioritized initiatives
Education
High School DiplomaDowningtown East High SchoolExton, PA
Business ManagementWest Chester University of PennsylvaniaWest Chester, PA
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Resume Overview

Companies Worked For:

  • Lodestar Software Solutions LLC
  • Aetrex + Steps Vietnam
  • ATW Media

School Attended

  • Downingtown East High School
  • West Chester University of Pennsylvania

Job Titles Held:

  • Freelance Marketing Consultant for SaaS Business
  • Freelance Marketing Consultant
  • Marketing Manager

Degrees

  • High School Diploma
    Business Management

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