Livecareer-Resume
Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Summary

A marketing guru with a passion for process and optimization. With a dynamic portfolio, my expertise is in the strategic execution of campaigns and the measurement and analysis of campaign performance across all channels. 

Areas of Expertise
  • Marketing Automation
  • Campaign Analysis and Reporting
  • Testing and Optimization
  • Email and Digital Marketing
  • Project Management
  • Integrated Marketing Programs
Technical Skills

Marketo, Eloqua, Salesforce, Microsoft CRM, MS Office, Tableau, Adobe Creative Suite, Workfront, Basecamp, Sitecore, Agency of Record

Experience
Enterprise Business Consultant, 06/2016 to Current
AlightPR, State,
  • Work directly with enterprise customers to turn their marketing into a revenue driver, using best practices in marketing automation, lead management, and revenue performance management
  • Manage projects to deliver the desired results in a timely manner
  • Collaborate with clients to gather requirements, get feedback on designs and present results
  • Develop and enhance service delivery offerings and methodologies for working with Marketo customers to increase the strategic and business value they achieve with using Marketo
  • Spot new services opportunities  and work with sales to close new services business
Marketing Operations Manager, 08/2014 to 04/2016
Stantec Inc.Ann Arbor, MI,
  • Manage corporate Marketo instance
  • Execute on and optimize digital marketing programs across Field, Brand and Events
  • Develop campaign flows for prospecting, lead nurturing, cross-selling, retention and re-engagement programs
  • Track and report on campaign costs, performance and ROI as they align to corporate goals
Senior Marketing Specialist, 11/2012 to 08/2014
Hdr, Inc.Tampa, FL,
  • Developed and deployed value-added marketing programs (email, events, webinars) and tactical sales activities for clients
  • Event planning and execution for targeted client events and trade shows
  • Analysis and reporting of program performance against KPIs
  • Managed client budget
  • Managed external and internal client relationships
Senior Marketing Coordinator, 05/2011 to 11/2012
BakkavorCarson, CA,
  • Developed HTML design and segmentation strategy for outbound emails
  • Developed copy for emails and landing pages
  • Created and managed event micro-sites
  • Tracked and reported on campaign performance; email response and registration metrics
  • Managed design of print and web advertisements for events in cohesion with outbound promotions
Marketing Manager, 08/2009 to 05/2011
Progressive Technology Federal SystemsCity, STATE,
  • Managed re-design of corporate website
  • Re-designed marketing collateral including copy refresh
  • Managed all corporate social outreach
  • Maintained and managed Google AdWords account
  • Executed and developed outbound marketing efforts and the planning and logistics for all events and major trade shows
  • Lead management for all events
Education
Bachelor of Arts: Marketing, Communications, Public Relations, Expected in May 2009
Georgia Southern University - Statesboro, GA
GPA:

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School Attended

  • Georgia Southern University

Job Titles Held:

  • Enterprise Business Consultant
  • Marketing Operations Manager
  • Senior Marketing Specialist
  • Senior Marketing Coordinator
  • Marketing Manager

Degrees

  • Bachelor of Arts

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