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Director Of Marketing And Strategic Planning Resume Example

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JC
Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000, resumesample@example.com
Professional Summary

Experienced healthcare professional with knowledge across multiple facets of the organization including strategic planning, marketing and public relations. Driven to support the organization, leadership team, and staff in becoming better each day. Highly skilled with attention to detail and organizational abilities while consistently striving learn, grow and excel with every opportunity.

Skills
  • Strategic Planning
  • Project Management
  • Internal and External Communications
  • Staff Management
  • Media Relations
  • Competitive Analysis
  • Community and Staff Relations
  • Campaign Development
Professional Experience
10/2019 to Current Director of Marketing and Strategic Planning Chris Howell Foundation | Dallas, TX,
  • Maintained all responsibilities from previous role. Accepted advancement opportunity and new responsibilities which consisted of directing strategic planning and patient experience efforts
  • Worked with C-Suite to research, develop and communicate organizational strategic plan. Partnered with outside consultant to complete. (Completed October 2020)
  • Managed all government relations efforts, including coordinating routine meetings and calls with Mississippi Hospital Association and local delegates
  • Worked to develop robust corporate health program by building and leveraging key industry relationships
  • Evaluated target market research and adjusted strategy to address competitive influences and changing market
  • Guided and advised health system executives and medical staff on media opportunities, public appearances and outreach opportunities
  • Managed multiple consulting and agency relationships to achieve goals
07/2014 to 09/2019 Director of Marketing and Public Relations Alakaina Family Of Companies | Atlanta, GA,
  • Responsible for all marketing and public relations efforts including advertising/marketing, media relations, content creation, digital/web communications, community engagement/outreach and provider relations
  • Managed all internal, external and crisis communications.
  • Built and managed provider relations program by establishing key relationships with regional medical professionals and ensuring a satisfactory relationship with health system. Reported key findings to CEO regularly.
  • Identify marketing opportunities and outcomes by analyzing multiple data sources and developing key strategies based on findings.
  • Supported CEO, COO, CMO, CNO and CHRO with strategic initiatives
06/2013 to 06/2014 Health Analyst Stratasan | City, STATE,
  • Worked with many top healthcare organizations and companies to establish and compose key strategic and market reports for clients and C-Suite executives
  • Monitored market trends to help clients make well-informed decisions
  • Researched markets, reviewed findings, and discussed possible market opportunities
  • Utilized company tools to produce effective data reports and outputs
  • Analyzed client product line performance compared to direct competitors
  • Functioned as internal consultant to resolve client issues or questions
Education
Expected in 05/2013 Master of Arts | Integrated Marketing Communications University Of Mississippi, Oxford, MS, GPA:
Expected in 05/2011 Bachelor of Arts | Business Administration And Management University Of Mississippi, Oxford, MS, GPA:
Affiliations
  • Public Relations Association of Mississippi
  • Society of Healthcare Strategic Marketing and Development
  • Mississippi Hospital Association Marketing and Public Relations - Board Member/Chair Elect
  • American College of Healthcare Executives
  • Leadership Alcorn Achievement Recipient
  • Boys and Girls Club of Corinth - Past Board Member
  • Crossroads Museum Board - President
  • Keep Corinth/Alcorn County Beautiful - Past Chair/Board Member
  • Corinth/Alcorn County Alliance - Chair
Accomplishments
  • Junior Professional of the Year, Mississippi Hospital Association Marketing and Public Relations, 2015
  • Eagle Scout Award, Boy Scouts of America, 2004
References

Kendall Fleshman

Healthcare Administrator

Methodist Le Bonheur Healthcare | Memphis, TN

901.302.5547 | kendall.fleshman@mlh.org

Michael Burcham

Healthcare Executive/Entrepreneur | Nashville, TN

615.400.7662 | michael@michaelburcham.com

Angela Nowlin

System Executive Director of Quality and Safety

West Tennessee Healthcare | Jackson, TN

731.926.0823 | nowlin_angela@yahoo.com

Ronny Humes

Chief Financial Officer

King’s Daughters Medical Center | Brookhaven, MS

662.643.8173

Scott Fiene

Assistant Dean, Assistant Professor

University of Mississippi | Oxford, MS

515.865.5814 | safiene@olemiss.edu

Jason Moore

Founder and CEO, Stratasan Nashville, TN

615.585.9119 | jason@stratasan.com

J. Tod Fetherling

CEO, Perception Health, Nashville, TN

615. 500. 3497 | tod@perceptionhealth.com

Danny Blanton

President, DNB Consulting, Madison, MS

Former Director of Public Relations, University of Mississippi

601.940.6829 | dblant1@gmail.com

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Resume Overview

School Attended
  • University Of Mississippi
  • University Of Mississippi
Job Titles Held:
  • Director of Marketing and Strategic Planning
  • Director of Marketing and Public Relations
  • Health Analyst
Degrees
  • Master of Arts
  • Bachelor of Arts

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