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digital business consultant resume example with 9+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Professional Summary

Accomplished and creative Digital Business consultant in the premium automotive industry for 17 years. Possessing multifaceted experience in digital marketing, and proven ability to re-energize and restructure organizations, develop strategic initiatives and capture emerging business opportunities. Results-oriented, decisive leader adept at forging lucrative relationships with key partners, vendors and clients. Recognized for turning around struggling company operations to achieve sustained growth.

Skills
  • Digital Marketing (PPC / Display / Retargeting / Social Media Paid & Organic / Forums)
  • Content creation, marketing campaign creation & deployment (Paid and Organic)
  • Digital Strategy / Process Training
  • Implementation of new technology (Machine learning & AI / Video technology / AR / VR / E Sports)
  • Global Product Launch
  • Financial Management / Contracts Negotiations
  • International Logistics
  • Team building / Coaching / Management
  • Google Analytics, SEO/SEM, AdWords, Social Media Analytics, CRM Reporting
  • Strong understanding of all dealer operations (Fixed & Variable Ops, Aftersales)
  • Website UX & UI
  • Agency Experience | Premium / Luxury Automotive Experience
  • Relationship Management (Agency / Vendor / OEM)
  • E-Commerce
  • Public Speaking
Work History
07/2017 to Current
Digital Business Consultant Mastercard Chicago, IL,
  • Manage digital business strategy for all 54 Area South Dealers.
  • Primary objective is to analyze and provide strategy for Website UX and analytics, Social Media performance, CRM opportunities, Lead Management, SEO/SEM, Reputation Management, and process training
  • Creating and upholding strong business relationships with Regional and National Porsche Brand Executives, as well as Dealer Principals/General Managers, and marketing agencies
  • Identify key opportunities on dealer websites and improve UX, and lead conversion (Increase in conversion by 50%-60%)
  • Assess current social media strategy and provide guidance and best practices for development of social media campaigns and content, for increased follower growth, engagement, and conversion
  • Use CRM data to create hyper targeted email and digital marketing campaigns (500% increase engagement and lead generation from social media)
  • Created email response strategy (Content and Cadence), to increase conversion and response (10%-20% increase in internet lead close rate)
  • Analyze CRM data to find niche opportunities from cold leads and lost sales (Decreased lost sales by 40%-60%)
  • Utilize latest analytical software to report status of KPIs to dealership personnel and corporate team members
  • Analyze current digital tools being used by dealer and provide best practices to increase effectiveness of software
  • Assess and consult on emerging technology implementation for PCNA (Machine Learning and AI Paid Search and Social platforms)
11/2014 to Current
Digital Content Manager/ Social Media Manager BlacQube, Mercedes-AMG City, STATE,
  • A client-facing role: Developing social media strategy and producing content.
  • Oversite of global product launches, analytics, and managing a global CRM and community of 45,000+ members (AMG Private Lounge).
  • Identify key influencers in various global markets and create collaborative content to increase user engagement.
  • Grow AMG Private Lounge Global membership from 28,000 members to 45,000+ (largest owner’s only automotive digital platform).
  • Lead design and deployment of 36 global vehicle product launches on AMG Private Lounge and social media channels.
  • Create editorial brand communication and content to grow social media following, create positive customer experience, and leverage customer’s loyalty.
  • Increase in member backed events in US, European and Asian markets.
  • Increase in active monthly users.
  • Increased unique social media engagement rate to 25%.
  • Design new social media content structure, design and deploy new social media campaigns, promote global AMG member get-together and market support.
  • Provide Mercedes-AMG with market specific and social media analytics, (analyzing market growth, site visits, CTR, customer’s engagement and feedback).
  • Optimize user experience and create new interactive features for the AMG Private Lounge.
  • Increased user engagement and minimized page click through rate.
  • Positive user feedback on new site tools/ functions as well as user experience.
03/2010 to 03/2013
Marketing Consultant Luxury And Performance Importers, LLC City, STATE,
  • Analyze North American market opportunities and develop business strategy for entry into market.
  • Identify and vet international vendors.
  • Establish distribution channels.
  • Develop and execute a marketing digital and traditional marketing campaigns.
  • Event production and management.
  • Created facility and directed a highly trained team which developed first demo cars in US.
  • Established dealer network throughout USA and conducted initial product launch at Amelia Island Concourse d’Legance, taking first place in Porsche class.
  • Held celebrity fundraiser on Bravo TV’s Real Housewives of NJ raising $250,000.
  • Generated over $500,000 in sales within six months of launch in USA.
  • Created relationship with Hublot watches and TOPCAR and took lead role in creating a 25-watch exclusive deal worth $1.2MM.
  • Directed product/demo launch at VIP race track event at Atlanta Motorsports Park in partnership with Hublot Watches with VIP clients.
  • Developed new digital marketing campaigns utilizing social media and online forums.
  • Created and launched new TOPCAR US version website.
  • Created press releases for automotive forums and industry blogs.
  • Instagram releases generated 30,000-55,000+ impressions per day.
  • Expand European luxury armored car manufacturer Dartz Armored cars in Western market, grow brand and establish strong media presence.
  • Secured and negotiated a $25MM marketing contract with Paramount pictures for exclusive brand placement in “The Dictator” featuring three gold armored Dartz vehicles and 10 exclusive movie vehicles.
  • Managed redesign of original website and online PR for Dartz Armored Cars, creating over 1MM new impressions via multiple digital outlets.
  • Assisted with Micro-site design and launch for “The Dictator” movie • Secured and negotiated $125MM government contract with Brazil for armored cars.
Education
Expected in 12/2011
Bachelor of Arts: Marketing / Finance
Georgia State University - Atlanta, GA,
GPA:

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Resume Overview

School Attended

  • Georgia State University

Job Titles Held:

  • Digital Business Consultant
  • Digital Content Manager/ Social Media Manager
  • Marketing Consultant

Degrees

  • Bachelor of Arts

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