A strategic integrated marketing and communications professional with over 19 years experience in the areas of non- profit social service agencies, state government and health care organizations. Bringing an in depth understanding of how to develop, execute, and measure campaigns within the marketing and communications disciplines along with expertise in business development, strategic planning and community relations.
Skill Highlights
Guest services
Inventory control procedures
Merchandising expertise
Loss prevention
Cash register operations
Product promotions
Core Accomplishments
Professional Experience
Consultant/ Principal, 2009 - Current Ascension Health – Gallatin, TN,
Developed in partnership with organization strategic planning and outreach goals. Result: Cohesive targeted plan in effort to grow membership over the next 12 months.
Support the development and implementation of newly initiated development program. Activities include writing, producing and editing of videos, client testimonials- used at Annual events, tours and new hire orientation.Results: Donor revenue raised was in the six figures.
Corporate websites: Worked on the redesign, content to create new brand Identity, increased functionality, etc. Results: Increased traffic and page views to sites by 200%.Total views over 1 million to date.
Implemented the redesign and rebrand of outreach and program materials. Results: Increased awareness of the organizations within the communities served.
Design and implementation of Urgent Care Campaign: Efforts included, billboards, transit as well as community based activities, i.e.Open House, press, etc. Results: Increased patient volume for same day appointments to clinic.
Support of Community Outreach efforts. Results: Helped to create and maintain a continuous presence.
Marketing Communications Director, 2002 - 2009 Otg – New York, NY,
Created a brand identity through the consistent visual and written messaging of various marketing and communication vehicles, resulting in increased awareness of company products, leading to membership growth and retention.
Strategically planned, managed and implemented statewide marketing campaigns, resulting in increased brand awareness, member retention, and enhanced partnerships with over 30 community health centers and several community-based organizations.
Planned and managed the strategic goals and budgets for 10 corporate partnerships, over 120 corporate sponsorships, and community benefits program for the organization.
Developed and maintained strategic alliances with several key providers and community groups.
Managed media and public relations activities.
Served as company spokesperson.
Manager, 01/1999 - 01/2001 Otg – Flushing, NY,
Marketing/ Strategic Planning.
Developed and implemented the strategic Latino marketing and communication outreach efforts promoting the medical center, multiple provider sites, and community based health centers.
Served as liaison between the Latino community and the medical center.
Manager, 01/1998 - 01/2000 University Of California – Berkeley, CA,
Managed and implemented community benefits, cultural competence initiatives, and other related activities in support of the goals and mission of the medical center.
Assistant Director, 01/1993 - 01/1998 Massachusetts Department Of Public Health – City, STATE,
Oversaw and implemented various minority health projects at the State level.
Served as liaison for the Department with the Office of the Secretary, State House, various health and human service agencies (local, state and federal levels).
Education
: , Expected in - Lesley University - Cambridge, MA GPA: Graduate Studies, Intercultural Relations
Community Planning and Public Service
LeadBoston, Boston, MA
Graduate Leadership Program: , Expected in - University of Massachusetts - Boston, MA GPA:
Graduate Paralegal Program: , Expected in - Northeastern University - Boston, MA GPA:
Interests
Sandown Community Food Pantry, Sandown NH: Volunteer/treasurer-2011- present Old Meeting House, Sandown, NH: Volunteer/ Treasurer - 2011-present Grant Researcher, Town of Sandown, NH: (appointed) 2010-present South End Community Health Center, Boston, MA: Board member/Advisor 2008-11 Main Streets Program, Fields Corner, City of Boston: Board member/Advisor 2006-2012 United Way-MassBay: Affiliate Review Committee, Latino After School Initiative, Stewardship Committee, 1998-2006 Greater Boston Chamber of Commerce: Latino Leadership Group 1999-2000 Latino Professional Network, Boston, MA: Board Member 1998-2002 Latinos Americanos- City of Boston, SmithJessican Institute and Olmos Productions: Committee lead (PR/ Marketing/ Event Planning) 2001
Boards and Committees Sandown Community Food Pantry, Sandown NH: Volunteer/treasurer-2011- present Old Meeting House, Sandown, NH: Volunteer/ Treasurer - 2011-present Grant Researcher, Town of Sandown, NH: (appointed) 2010-present South End Community Health Center, Boston, MA: Board member/Advisor 2008-11 Main Streets Program, Fields Corner, City of Boston: Board member/Advisor 2006-2012 United Way-MassBay: Affiliate Review Committee, Latino After School Initiative, Stewardship Committee, 1998-2006 Greater Boston Chamber of Commerce: Latino Leadership Group 1999-2000 Latino Professional Network, Boston, MA: Board Member 1998-2002 Latinos Americanos- City of Boston, SmithJessican Institute and Olmos Productions: Committee lead (PR/ Marketing/ Event Planning) 2001 Awards/Appointments: Governor's Hispanic Advisory Commission, Massachusetts: Commissioner (Appointed) 2001-2003/ Rosoff Award: Achievement in Diversity 2002 2 | SJO Resume
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School Attended
Lesley University
University of Massachusetts
Northeastern University
Job Titles Held:
Consultant/ Principal
Marketing Communications Director
Manager
Manager
Assistant Director
Degrees
Community Planning and Public Service
LeadBoston, Boston, MA
Graduate Leadership Program
