Resourceful Marketing Manager accomplished in all aspects of program and project management, content/collateral development, web/online marketing, including web development and design, social media, and SEM. Self-starter skilled at analyzing market trends and customer/stakeholder needs to develop and manage highly-effective programs and campaigns. Team player with strong ability to communicate effectively with technology, and business audiences.
Successfully opened company's first operation in the US. Identified, developed and evaluated business development and marketing strategies based on company objectives and market trends. Successfully raised company visibility, increased sales by 70% with marketing programs and developing new English website, including architecture, content, UI, and PHP pages.
Developed and implemented business development and marketing strategies for Machine Vision products. Successfully established visibility in the market through events, ads, and updating company website.
Developed, budgeted, and implemented marketing plans for China, Japan, and Korea. Managed Japanese localization of company website. Successfully supported all country managers and channel partners in exceeding revenue goals through these marketing programs.
Consulted for firms including Sybase (SAP), Claris (Apple), Fractal Design (Corel), National Semiconductor J, Dun & Bradstreet J, PacBell (AT & T), and Intelligard (EMC). My services included program/project development & management, account management, event management, public relations and corporate communications, collateral design, development and production, and Japanese localization.
Developed and managed marketing strategies and programs for each OEM prospect.Successfully sold OEM licenses to 3 prospects and increased company revenue by $3 million. Assisted with Japanese localization of presentation and manual.
Successfully launched 3+ Open for Macintosh by developing and implementing MRD and integrated marketing plans as Product Manager. Collaborating with Japan Country Manager on Japan Business Development, developed and managed marketing programs for channel partners and OEMs. Successfully assisted Country Manager in selling $3 million OEM license. Successfully assisted CEO in identifying and recruiting the first CEO for 3COM Japan.
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