Extensive experience in supporting and developing content and analytics driven marketing solutions for CPG markets.
Experience in forecasting, customer segmentation, predictive modeling, marketing measurement, marketing budget planning and optimization.
Experience in exploratory data analysis, time-series analysis, matched pair design, logistic regression, hypothesis testing, ANCOVA, repeated measures ANOVA.
SAS Certified Business Analyst and Advanced programmer
Proficiency with MS Project, Excel, PowerPoint, Thinkcell and Word Proficiency with Nielsen data and products.
Proficient oral & written communication skills Self-motivated, result-oriented and desire for constant learning
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