Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000
Cell:
resumesample@example.com
Summary
*Digital Marketing
*Emerging Trends Tastemaker
Skills
EXECUTIVE SUMMARY
Dynamic Business Development strategist in with extensive experience driving corporate profitability, visibility and performance through expert orchestration of award-winning multi-platform sales & marketing ventures tapping into what's hot, what's new and what's next
Sports and entertainment specialist with a history of establishing lucrative revenue streams for high profile brands through skilled negotiation of partnership, sponsorship and endorsement deals
Proven history of building and implementing highly effective integrated marketing programs that achieved measurable bottom-line results for the luxury and aspirational consumer group
Reputable for establishing and managing profitable relationships with Fortune 100 and 500 companies, major media enterprises and industry thought leaders by providing disruptive solutions to gain market share successfully
Business Development Consultant, 01/2012 to Present Cardinal Health – , NY,
Assist key decision makers in B2B and business development in crafting winning approaches utilizing network data, relevant news sources and content providers.
Consult a variety of media and management companies in sports and entertainment.
The primary focus is to partner with the right partners and develop win-win partnerships to drive bottom line revenue and achieve targeted goals.
Vice President of Sales, 01/2009 to 01/2011 – , ,
Reported to the EVP of Sales - Responsible for all grassroots marketing and sales programs for the new startup venture and its ecosystem of 4 digital franchises.
Created a corporate digital advertising solution "think tank" for brands and Fortune 500 partners to grow digital market share.
Launched SPORTSVITE.com (LinkedIn for recreational sports) and co-managed the subscriber growth generating a 35% increase in new subscribers and bottom line monthly subscription revenue.
Managed vital partnership with CBS Sports Online and Powerade targeting intramural sports on 175+ university campuses generating over $1M+ in sponsorship and advertising revenue.
Chief Marketing Officer, 01/2006 to 01/2009 Lendingone – , CA,
Reported to the CEO - Was part of the Senior Leadership Team that raised $25M in venture capital funding and acquired VIBE from VIBE | Spin Media Group.
Led the day-to-day marketing activity to the magazine serving a target audience of 1MM subscribers.
Managed budgets, implemented grassroots marketing programs to acquire and retain subscribers.
Re-launched VIBE.com, a leader in music and entertainment, generating $2.5M in advertising sales via exclusive content and direct sales.
Worked directly with the EVP of Circulation to maintain the subscriber base during the explosion of digital advertising.
Collaborated with VH-1 (Viacom) to launch the VIBE Awards, first award-winning online awards show of its kind, supported by a live event network television show generating over $1.5M in revenue for the franchise
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National Sponsorship Sales Director, 01/2003 to 01/2006 Calamp Corp. – , ,
Reported to the President/CEO of Essence Magazine - Provided day-to-day support to the magazine serving a target audience of 1.8MM subscribers.
Responsible for all corporate sponsorship for the title, managed budgets, implemented grassroots sponsorship and marketing programs.
Led the sponsorship team for the "ESSENCE MUSIC FESTIVAL" generating over $100M in economic development over a three-day weekend in New Orleans.
Created the "LUX LIFE" Series for corporate partners - A series of white glove experiential hospitality events servicing the affluent customer base of the title connecting people, places, products with luxury brands.
Vice President of Marketing & Events, 01/2000 to 01/2003 Callminer – , CT,
Reported to the CEO of Vanguarde Media - Was part of the senior leadership team (formerly VIBE and Spin Media Group) that raised $50M in venture capital funding and acquired four publishing titles serving the "Urban Consumer.".
Provided day-to-day support to 4 magazine titles serving a target audience of 2MM subscribers.
Managed budgets, implemented grassroots marketing programs and created corporate advertising solutions for Fortune 500 corporate partners.
Generated $10M in sponsorship sales via consumer events and direct sales.
Worked directly with the EVP of Circulation to grow the subscriber base producing a 70% increase in new subscribers and bottom line revenue.
Was lead architect for the "BLACK BOOK," a luxury standards experiential marketing program, published quarterly for Savoy Magazine (The Vanity Fair for the urban audience.
Director of Business Development, 01/1997 to 01/2000 Jones Lange Lasalle Inc. – City, ,
Reported to the Group Publisher of VIBE and SPIN Magazines - Provided day-to-day support to 2 magazine titles serving a target audience of 2MM subscribers.
Managed budgets, implemented grassroots marketing programs and created corporate advertising solutions for Fortune 500 corporate partners.
Generated $5M in sponsorship sales.
Was a vital member of the "Subscriber Growth Strategy Team" producing a 50% increase in new subscribers and bottom line revenue.
Events Manager, 01/1994 to 01/1997 VIBE & SPIN MEDIA GROUP – , STATE,
Reported to EVP of Marketing & Events - Provided day-to-day support to 32 NFL franchises.
Managed budgets, implemented grassroots marketing programs and created corporate sponsorship solutions for NFL corporate partners.
Managed budget forecasting, goal setting and performance reporting for all 32 NFL franchises.
Held a variety of event management positions for 3 Super Bowls XXVIII, XXIX, XXXI supporting the sponsorship sales division generating $300M in sponsorship revenue.
Was a vital member of the "NFL Growth Strategy" for Youth Football/Flag.
Education and Training
B.A: Business Administration, Marketing, Expected in Florida A&M University LT. United States Army - Infantry | Airborne School - Tallahassee Benning, Florida Georgia GPA: Business Administration, Marketing Member of the National Sales Action Network
Interests
Health & Fitness, Painting, Travel, Sports, Cooking and Photography
Activities and Honors
Additional Information
Interests: Health & Fitness, Painting, Travel, Sports, Cooking and Photography
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School Attended
Florida A&M University LT. United States Army - Infantry | Airborne School
