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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Summary
*Digital Marketing *Emerging Trends Tastemaker
Skills
  • EXECUTIVE SUMMARY
  • Dynamic Business Development strategist in with extensive experience driving corporate profitability, visibility and performance through expert orchestration of award-winning multi-platform sales & marketing ventures tapping into what's hot, what's new and what's next
  • Sports and entertainment specialist with a history of establishing lucrative revenue streams for high profile brands through skilled negotiation of partnership, sponsorship and endorsement deals
  • Proven history of building and implementing highly effective integrated marketing programs that achieved measurable bottom-line results for the luxury and aspirational consumer group
  • Reputable for establishing and managing profitable relationships with Fortune 100 and 500 companies, major media enterprises and industry thought leaders by providing disruptive solutions to gain market share successfully
  • KEY HIGHLIGHTS OF EXPERTISE
  • Business Development
  • Corporate Sponsorship Sales
  • Retail Sales
  • Account management
  • Aspirational Brand Development
  • Customer Acquisition/Retention
  • Direct Sales
  • Salesforce.com, Hubspot, Insightly PowerPoint, Keynote, Excel, Pages, Graphics Wizard
Experience
Business Development Consultant, 01/2012 to Present
Cardinal Health, NY,
  • Assist key decision makers in B2B and business development in crafting winning approaches utilizing network data, relevant news sources and content providers.
  • Consult a variety of media and management companies in sports and entertainment.
  • The primary focus is to partner with the right partners and develop win-win partnerships to drive bottom line revenue and achieve targeted goals.
Vice President of Sales, 01/2009 to 01/2011
, ,
  • Reported to the EVP of Sales - Responsible for all grassroots marketing and sales programs for the new startup venture and its ecosystem of 4 digital franchises.
  • Created a corporate digital advertising solution "think tank" for brands and Fortune 500 partners to grow digital market share.
  • Launched SPORTSVITE.com (LinkedIn for recreational sports) and co-managed the subscriber growth generating a 35% increase in new subscribers and bottom line monthly subscription revenue.
  • Managed vital partnership with CBS Sports Online and Powerade targeting intramural sports on 175+ university campuses generating over $1M+ in sponsorship and advertising revenue.
Chief Marketing Officer, 01/2006 to 01/2009
Lendingone, CA,
  • Reported to the CEO - Was part of the Senior Leadership Team that raised $25M in venture capital funding and acquired VIBE from VIBE | Spin Media Group.
  • Led the day-to-day marketing activity to the magazine serving a target audience of 1MM subscribers.
  • Managed budgets, implemented grassroots marketing programs to acquire and retain subscribers.
  • Re-launched VIBE.com, a leader in music and entertainment, generating $2.5M in advertising sales via exclusive content and direct sales.
  • Worked directly with the EVP of Circulation to maintain the subscriber base during the explosion of digital advertising.
  • Collaborated with VH-1 (Viacom) to launch the VIBE Awards, first award-winning online awards show of its kind, supported by a live event network television show generating over $1.5M in revenue for the franchise Jessica
  • Claire page 2.
National Sponsorship Sales Director, 01/2003 to 01/2006
Calamp Corp., ,
  • Reported to the President/CEO of Essence Magazine - Provided day-to-day support to the magazine serving a target audience of 1.8MM subscribers.
  • Responsible for all corporate sponsorship for the title, managed budgets, implemented grassroots sponsorship and marketing programs.
  • Led the sponsorship team for the "ESSENCE MUSIC FESTIVAL" generating over $100M in economic development over a three-day weekend in New Orleans.
  • Created the "LUX LIFE" Series for corporate partners - A series of white glove experiential hospitality events servicing the affluent customer base of the title connecting people, places, products with luxury brands.
Vice President of Marketing & Events, 01/2000 to 01/2003
Callminer, CT,
  • Reported to the CEO of Vanguarde Media - Was part of the senior leadership team (formerly VIBE and Spin Media Group) that raised $50M in venture capital funding and acquired four publishing titles serving the "Urban Consumer.".
  • Provided day-to-day support to 4 magazine titles serving a target audience of 2MM subscribers.
  • Managed budgets, implemented grassroots marketing programs and created corporate advertising solutions for Fortune 500 corporate partners.
  • Generated $10M in sponsorship sales via consumer events and direct sales.
  • Worked directly with the EVP of Circulation to grow the subscriber base producing a 70% increase in new subscribers and bottom line revenue.
  • Was lead architect for the "BLACK BOOK," a luxury standards experiential marketing program, published quarterly for Savoy Magazine (The Vanity Fair for the urban audience.
Director of Business Development, 01/1997 to 01/2000
Jones Lange Lasalle Inc.City, ,
  • Reported to the Group Publisher of VIBE and SPIN Magazines - Provided day-to-day support to 2 magazine titles serving a target audience of 2MM subscribers.
  • Managed budgets, implemented grassroots marketing programs and created corporate advertising solutions for Fortune 500 corporate partners.
  • Generated $5M in sponsorship sales.
  • Was a vital member of the "Subscriber Growth Strategy Team" producing a 50% increase in new subscribers and bottom line revenue.
Events Manager, 01/1994 to 01/1997
VIBE & SPIN MEDIA GROUP, STATE,
  • Reported to EVP of Marketing & Events - Provided day-to-day support to 32 NFL franchises.
  • Managed budgets, implemented grassroots marketing programs and created corporate sponsorship solutions for NFL corporate partners.
  • Managed budget forecasting, goal setting and performance reporting for all 32 NFL franchises.
  • Held a variety of event management positions for 3 Super Bowls XXVIII, XXIX, XXXI supporting the sponsorship sales division generating $300M in sponsorship revenue.
  • Was a vital member of the "NFL Growth Strategy" for Youth Football/Flag.
Education and Training
B.A: Business Administration, Marketing, Expected in
Florida A&M University LT. United States Army - Infantry | Airborne School - Tallahassee Benning, Florida Georgia
GPA:
Business Administration, Marketing Member of the National Sales Action Network
Interests
Health & Fitness, Painting, Travel, Sports, Cooking and Photography
Activities and Honors
Additional Information
  • Interests: Health & Fitness, Painting, Travel, Sports, Cooking and Photography

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School Attended

  • Florida A&M University LT. United States Army - Infantry | Airborne School

Job Titles Held:

  • Business Development Consultant
  • Vice President of Sales
  • Chief Marketing Officer
  • National Sponsorship Sales Director
  • Vice President of Marketing & Events
  • Director of Business Development
  • Events Manager

Degrees

  • B.A

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