Business And Brand Development Consultant resume example with 12+ years of experience

(555) 432-1000,
Montgomery Street, San Francisco, CA 94105

Experienced professional offering innovative, creative and resourceful skill set to contribute to organization success. Strong communication, successful relationship building, and presentation skills to engage customers with focus on revenue generation. Knowledgable in product / market research, product development, and product launch.

  • Brand building and awareness
  • Brand development and marketing
  • Business and marketing plans development
  • Networking and business development
  • Baking industry - icing product development expertise
  • Content development and selection
  • Identity branding
  • Product Development, Launch, and Training
  • Leadership and workforce development
  • Merchandising plan development
Education and Training
San Diego State University San Diego, CA Expected in Bachelor of Arts : Public Administration - GPA :
Grossmont College El Cajon, CA Expected in Associate of Arts : Business Administration - GPA :
Pastry Art Forums , Expected in Confectionery / Pastry Arts Training : - GPA :

Achieved certification in confectionery arts (fondant/gumpaste/piping/sugar/chocolate) and pastry (baking). Attended courses at trade conferences (Pastry Arts Forums / IDDBA / IBIE / RBA / ICES). Hours earned allowed me to train and teach in the baking / cake decorating industry.

  • ServSafe
Cardinal Health - Business and Brand Development Consultant
Victoria, TX, 06/2008 - Current
  • Seasoned consultant effective at taking on challenging objectives and exceeding expectations to drive company growth.
  • Oversaw and executed proposal development, market research and documentation to achieve optimal results.
  • Conferred with sales and marketing teams to ensure consistency in messaging and communication with business partners and customers, and to relay insight from data collected to shape successful marketing campaigns.
  • Increased bottom-line profitability by growing customer base and capitalizing on upsell opportunities.
  • Conducted strengths, weakness, opportunities and threats (SWOT) analyses to develop strategic plans for corporate level and business units.
  • Set up potential client contacts, cultivated relationships and followed through on service needs.
  • Stayed current on company products, trends, and services to provide top-notch expertise to customers.
  • Crafted statement templates for sales counselors to use at outside appointments, which promoted brand awareness.
  • Skilled brand ambassador in the baking industry, bringing 18 years' experience in marketing, sales, product development, product research, and package development. Decisive, adaptable and resourceful problem solver that is creative, innovative, and motivated to achieve success with best results.
Carlisle Companies Incorporated - Business Development Consultant
Puyallup, WA, 02/2020 - 04/2020
  • Business development objectives through new opportunities in customer sub-categories for private label / co-brand for kit creations.
  • Set up Western region database for potential client contacts, cultivated relationships and followed through on service needs.
  • Accomplished Business Development Representative offering expertise in marketing, sales, product knowledge, and operations. Able to consult with customers, build strong relationships and increase hard sales numbers.
  • Added new features to marketing and sell sheets, allowing for improved readability and user friendliness.
  • Worked with current clients to assess needs and develop sales growth opportunities.
  • Assisted with strategy plan for social media enhancement.
  • Recommended additional product offerings for future catalog.
Satin Fine Foods Inc. - Western Regional Sales Manager
City, STATE, 01/2019 - 02/2020
  • Managed Western region territory, which included distributors, grocery/in-store bakery, retail, and e-commerce customers.
  • Managed revenue strategies, sales and customer engagement tactics, increasing client base 2% (despite overall flat national sales).
  • Trained associates on product knowledge, cross-selling, presentation tactics, and relationship-building techniques.
  • Leveraged latest trends in customer industries and marketplaces to develop value-added solutions and approaches.
  • Worked with Marketing team to develop creative sales and marketing strategies to assist sales team with reaching targets.
    Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Contacted customers via phone and email to explore connections, offer services and cement relationships.Fostered relationships with customers to expand customer base and enhance loyalty and retention.
  • Planned and developed strategies to increase sales and territory revolving around industry trends, which included sample program to national distributor reps, along with added in-person presentations at sales meetings.
  • Created presentation materials for sales, customer relations, and management purposes.
  • Trained and coached distributor sales teams of up to 25, including hands-on training, goal setting and evaluation.
  • Worked closely with internal customer service reps, using clear communication skills to communicate customer "custom" order and sample needs.
  • Worked in tandem with product development manager to test new products, conduct research, and source focus group participants.
  • Recommended new products to consider for clean label, of which remain confidential.
  • Maintained sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
Satin Fine Foods Inc. - National Sales Manager - Retail
City, STATE, 01/2018 - 01/2019
  • Projected more than 8% in sales during 2018 and achieved 14%, 6% over target within 10 months.
  • Delivered sales presentations at national conferences and trade shows to highlight industry trends, provide additional product knowledge and training, and promote the new product line.
  • Gave sales presentations, negotiated contracts and promoted services to retail customers.
  • Conveyed customer needs and preferences to marketing and production departments.
  • Communicated customer complaint trends which led to product improvement and innovation. This drive to reduce issues ultimately resulted in a crucial product change in 2020, after much research and lengthy product testing.
  • Prepared monthly, quarterly and annual sales forecasts to determine short and long-term performance objectives.
  • Participated in events, attended training seminars and traveled manufacturer product showcases and off-site locations.
  • Assisted with new product launches and trained sales team staff on product use.
  • Assisted marketing department with new product marketing FAQ, strategies, and POP materials.
  • Promoted brand awareness to targeted demographic by contributing to marketing campaign development.
  • Maximized sales for Satin Ice products by creating monthly newsletters and social media, highlighting retail businesses and their strategies to overcome a stagnant market.

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Resume Overview

School Attended

  • San Diego State University
  • Grossmont College
  • Pastry Art Forums

Job Titles Held:

  • Business and Brand Development Consultant
  • Business Development Consultant
  • Western Regional Sales Manager
  • National Sales Manager - Retail


  • Bachelor of Arts
  • Associate of Arts
  • Confectionery / Pastry Arts Training

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