A skilled professional experienced in business startup, business development, retail management, sales, marketing, operations, purchasing, accounting, and customer service
Retail & Wholesale Sales Strategy & Execution
Sales Team Hiring, Training & Leadership
Market Analysis & Strategic Planning
Operations & Personnel Management
Excellent Negotiating & Communication Skills
Creative & Proactive Relationship builder
Customer Service & Relationship Management
Team-Building & Mentoring
Advertising, Marketing & Promotions
Yoga Teacher, 01/2013 to CurrentGOLD'S GYM NORTHWEST
Baptiste Power Yoga training 200 hour RYT, Be Luminous, Seattle, 2013.
Baptiste Art of Assisting, Be Luminous, 2014.
Raja Yoga training (Transcendental Meditation), The Ashram, 2014.
Director of Sales, 01/2004 to CurrentINDOOR GARDEN & LIGHTING, INC
Retail and wholesale greenhouse and garden supplies, three locations, over $4.1 million in annual sales Responsible for daily company operations that includes, sales strategy, merchandising, marketing, customer service, team building, and purchasing Build and develop sales and marketing plans and strategies that increase company value by over $400K per year Conduct market research and strive to always be ahead of market shifts and customer demands to always take advantage of current and future business opportunities Manage marketing activities for all retail locations that include online ads, and in-store specials Oversee product development for Photon Agro and Blu Moon Nutrients which includes new product creation, product and label design, pricing, strategy, and placement Develop strong partnerships with vendors and manufacturers to offer the best product selection and competitive prices in the market saving the company over $100K over 4 years Continually work to improve and increase company market position and competitive advantage by offering the best product selection, first class customer service, and competitive pricing Work across many facets of the company and bring people together to successfully implement company business plan World class leadership and customer service skills with successful follow through and implementation of company goals and strategy Actively recruit, train, and lead a staff of 10 exemplary employees who continually exceed sales goals Experienced startup and small business strategist Accomplishments Successfully launched and direct third retail/wholesale location for Indoor Garden & Lighting Promoted to Director in 2008 Spearheaded Blu Moon and Photon Agro product development, marketing strategy, and sales initiatives Started Blu Moon Wholesale Division that includes products and consulting for commercial accounts Increased manufacturing efficiency for Blu Moon nutrients to meet higher demand and to cut costs Leading role in making Indoor Garden & Lighting #1 in the industry in Washington State.
Business & Sales Manager, 01/1996 to 01/2004GREEN GARDENS DISTRIBUTING
Wholesale and retail greenhouse and garden supply company, over $2.3 million in annual sales Managed sales and marketing activities Attracted and retained customers which grew sales by over 20% per year Created and implemented business strategies that increased market share and profitability Called on new and existing wholesale accounts by phone or in person and tracked account activities and continually worked to increase sales Provided all necessary sales support tailored to each account Responsible for new product marketing campaigns that included product design, pricing, promotion and placement Responsible for writing ads and product labels for new products Designed and built a wholesale catalog and a national dealer network database Worked to build relationships with key suppliers and customers Managed small business operations including purchasing, marketing, merchandising, and human resources Accomplishments Created a wholesale division and network with successful results that increased sales annually starting at $20K and ended at $500K Promoted to Manager, 1999 Recognized for meeting and exceeding sales goals Led a successful team of sales and warehouse professionals with a proven track record of success.
Staff Accountant, 01/1996Washington Natural Gas Company Puget Sound Energy
Recruited from Customer Contact.
Cash management and balance sheet account reconciliation.
Invented new processes and procedures to improve accounting operations.
Managed payroll fund transfers.
Maintained inventory databases.
Expense account processing, reconciliation, audit and analysis.
Participated in budget development and processing.
Prepared bank account reconciliations and quarterly tax preparations.
Created monthly journal entries for financial and operating reports.
Customer Contact Representative.
Master of Business AdministrationSeattle Pacific University
BA:PsychologyUniversity of WashingtonPsychology
Horticultural Professional Certification (Master Gardener Program), WSU Extension
Registered Yoga Teacher Certification, RYT 200Member of Yoga Alliance & Snohomish County Master Gardeners