I have always tried to push myself to be comfortable with being uncomfortable. I want to continue to challenge myself, challenge those around me, and develop creative solutions to do so. Over the past 10+ years, I've been able to cultivate relationships and skillsets across a diverse array of industries and roles, retaining top accounts and growing profit channels by establishing trust across multiple industries.
My role at Superfly consists of three primary categories: acceleration of new experience IP, management and evaluation of our investments into new technology and facilitating new business growth. During my time at Superfly I have worked on projects that range from the brand strategy for a large scale multi-sport festival to market research and strategy that ultimately lead all of our virtual experiences.
Chrome Hearts is a brand that has been around for over 20 years gaining a cult-like celebrity following. Only in 2020 did the brand finally make the decision to launch a e-commerce website. My role at Chrome Hearts is not only to implement the foundation for digital best practices in crafting their website but to articulate the brand DNA in a forum that the brand has never ventured into.
I was given the unique opportunity to help form and lead a boutique full- service creative agency, as an entity of Wasserman specializing in unique but authentic integration of talent. Outside of managing 'The Agency' my primary focus was leading Business Development, managing the Account team and overseeing Strategy.
Executive Director, Athlete Social and Digital
Brought in to help assist athlete agents in monetizing their client's social power while identifying brand opportunities. Established the athlete social department by creating educational workshops to increase social presence, developing the process for agents, and set in place a reporting system.
Promoted to digital strategist for Jaguar and Land Rover
Social Media Manager
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