vp communications resume example with 15+ years of experience
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Strategic business partner passionate about evolving SaaS companies corporate communications to strengthen the company's brand, grow culture and support business strategy. Critical focus areas include executive communications, internal communications and culture, public relations and crisis communications.
- Launch AppFolio Leadership Connections, a program to provide guidance to and content for executive leadership focused on strategy and culture evolution across all audiences. Program connection points include monthly all-hands meetings and fireside chats, weekly C-Suite messages, Investor Relations quarterly calls and scripts, speaking opportunities, leadership brand development, and annual Kickoff events.
- Execute a Crisis Communications Program to address unionization among a select group of employees including external and internal communications and reputation management.
- Host AppFolio's 2022 Investor Day (with sold-out in person attendance) to build long-term relationships and drive connections with investors and analysts.
- Partner with the People, DEI, and Business Unit teams to create Together @ AppFolio programs and experiences that communicate and reinforce the company's strategy, initiatives and culture.
- Programs have led AppFolio to be listed as a Glassdoor Best Places to Work in 2022, while the latest Great Place to Work employee engagement survey shows 91% of AppFolio employees say the company is a great place to work, and 95% have confidence in the CEO.
- Lead the execution of a wide range of strategic and robust communications and experiences to support company's business strategy and growth, evolve AppFolio’s brand image, and nurture award-winning culture.
- Lead a team of direct reports and dotted-line stakeholders (HR, DEI, Investor Relations, and Business Units) focused on internal communications and culture, executive communications, crisis communications, public relations, and investor communications and programs.
- Oversee agency relations including public relations, creative, and events to broaden program scope, reduce risk, and manage company's response in crisis situations.
- Partner with stakeholders across the business to evolve and scale company-wide communications dedicated to consistency, connection, and a commitment to people and performance, including launch of The Hub, the company's first intranet; new communications framework with focused channels by job type, topics-of-interest, and ERGs; external communications response framework; and M&A initiatives.
- Develop executive leadership brands and communication channels to increase team members connection and confidence.
- Drive, and refine as needed, company's master narrative — ensuring content is consistent, aligned, and sequenced across all audiences and platforms and channels.
- Manage crisis communications preparedness and protocols, and maintain media monitoring for rapid response.
- Evolve internal communications policy, channels, and guidelines to foster employee connection, alignment, and satisfaction ultimately driving business and growth goals.
- Evolve and nurture award-winning culture (Glassdoor Best Places to Work 2022) through 50+ experiences annually to drive recruitment and retention and high-employee engagement (current eNPS is 85.5).
Led company's communications strategy, including company narrative and editorial direction for all external programs, public relations, internal employee communications, and C-Suite connections and opportunities.
Oversaw and executed communications programs and public relations strategy and execution for a variety of global consumer, non-profit and Fin-tech companies to drive customers' public image and brand awareness.
Oversaw global external communications and internal communications to drive strategy, customer connection, and employee culture. Programs included delivering consistent messages across all channels, monthly all-hands meetings, annual customer conference, executive team keynotes, and media tours.
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California Polytechnic State University - San Luis Obispo, CA,
- Forbes Communications Council member
- Women's Fund member
- Community Environmental Council former board member / board secretary
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Resume Overview
School Attended
- California Polytechnic State University
Job Titles Held:
- VP Communications
- Chief Communications Officer
- Principal
- Sr. Director, Corporate Communications
Degrees
- Bachelor of Science
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