vp communications resume example with 16+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:
Executive Profile

Strategic business partner passionate about evolving corporate communications to strengthen a company's brand, grow culture and support business strategy. Critical focus areas include executive communications, internal communications and culture, media relations and crisis communications.

Recent Accomplishments
  • AppFolio Leadership Connections, a program to provide guidance to and content for the Office of the CEO and executive leadership team focused on strategy and culture evolution across all audiences. Program connection points include presentations, interviews, media briefs, monthly all-hands meetings, weekly C-Suite messages, Investor Relations quarterly updates and scripts, and crisis communications updates. Recent surveys show 95% of employees have confidence in the CEO.
  • Manage the strategic direction of AppFolio's 2022 Investor Day including the CEO and leadership team presentations to build long-term relationships and drive connections with investors and analysts.
  • Partner with the People, DEI, and Business Unit teams to create "Together@" programs and 50+ experiences that communicate and reinforce the company's strategy and vision, and evolve an award-winning culture supported by dispersed employees across all office hubs.
  • Execute a Crisis Communications Program to address unionization among a select group of employees including external and internal communications and reputation management.
VP Communications, 01/2017 - Current
Madison Square Garden, Inc. Culver City, CA,
  • Led the execution of a wide range of strategic and robust communications and experiences to support company's business strategy and growth, protect and evolve the company's brand image, and nurture award-winning culture.
  • Led a talented and passionate team of direct reports and dotted-line stakeholders (HR, DEI, Investor Relations, and Business Units) to showcase the company's mission, strategy, value and culture. Audiences include board members, leadership, employees, media, customers and investors.
  • Developed a comprehensive communications framework to focus on executive communications, media relations, and crisis communications including tactics, key messages and channels.
  • Oversaw agency relations including media relations, creative, and events to broaden program scope, reduce risk, and manage company's response in crisis situations. Programs include campaign assets, relationship building and management, and proactive crisis communications.
  • Developed executive leadership brands and communication channels to increase team members connection and confidence.
  • Owned the company's master narrative — ensuring content is consistent, aligned, and sequenced across all audiences and platforms and channels.
  • Managed crisis communications preparedness and protocols, and maintain media monitoring for rapid response.
  • Evolved internal communications policy, channels, and guidelines to foster employee connection, alignment, and satisfaction ultimately driving business and growth goals.
  • Evolved and nurture award-winning culture (Glassdoor Best Places to Work 2022) through 50+ experiences annually to drive recruitment and retention and high-employee engagement (current eNPS is 85.5).
Chief Communications Officer, 01/2013 - 01/2017
General Dynamics Rockville, MD,

Led company's communications strategy, including company narrative and editorial direction for all external programs, public relations, internal employee communications, and C-Suite connections and opportunities.

Principal, 01/2012 - 01/2017
Mukilteo School District 6 Everett, WA,

Oversaw and executed communications programs and public relations strategy and execution for a variety of global consumer, non-profit and Fin-tech companies to drive customers' public image and brand awareness.

Sr. Director, Corporate Communications, 01/2007 - 05/2012

Oversaw global external communications and internal communications to drive strategy, customer connection, and employee culture. Programs included delivering consistent messages across all channels, monthly all-hands meetings, annual customer conference, executive team keynotes, and media tours.

  • 15+ years hands-on strategic communications leader and tactical producer from strategy to content
  • Strategic business partner who builds strong relationships with partners at all levels and disciplines across the company
  • Exceptional written and verbal communication skills
  • Significant experience in building internal communications strategies and programs in high-growth environment
  • High-energy, self-motivated team player who strives for excellence and continuous improvement
Bachelor of Science: Journalism , Expected in
California Polytechnic State University - San Luis Obispo, CA,
Status -
Professional Organizations
  • Forbes Communications Council member
  • Women's Fund member
  • Community Environmental Council former board member / board secretary

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Resume Overview

School Attended

  • California Polytechnic State University

Job Titles Held:

  • VP Communications
  • Chief Communications Officer
  • Principal
  • Sr. Director, Corporate Communications


  • Bachelor of Science

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