Results-driven and forward-thinking executive with 10+ years of demonstrated success and leadership in sports, media and entertainment. Experience in competitive analysis, development of new IP, strategy and content. Works with challenges ranging from talent, start-ups to mature Fortune 500 companies. Innovative, resourceful and strategic with exceptional and diverse business acumen and expertise in digital.
Acceleration and creation of new experience IP, strategic evaluation and integration of investments and facilitation of new business.
Started and grew a niche in-house creative agency within Wasserman (The Agency). Responsible for overall management of the agency, business development, client services/ account, strategy and digital content.
Executive Director, Athlete Social and Digital
Established the athlete social department set in place to increase revenue for talent through digital.
Promoted to digital strategist for Jaguar and Land Rover
- Chrome Hearts: Digital, E-Commerce and CRM Strategy
- The Sporting: Strategy and Growth
- Billabong: Rebranding for Women's Relaunch
- The Familie: Athlete Marketing and Strategy
Notable Clients: Art of Sport, Chrome Hearts, MGM, Toyota, Audemars Piguet, Jaguar, Land Rover, Microsoft Foza, RBC, Dermalogica, ATT, Honda, Opus Bank, Nixon, Skullcandy, KAABOO, Cobra Golf, Puma Golf, RtA, NOW//with, Klay Thompson, Alex Morgan, Rickie Fowler, Bella Hadid
Techstars: Serve as a mentor for the Techstars Music Accelerator program. Techstars is an accelerator program that funds, mentors, and provides access to start-up companies in the tech space.
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