Experienced in corporate and supplier side market research
sales, design and management.
Sales and new client development (including prospecting, credentials presentation, proposal development, deal closing) for domestic and multinational research
Qualitative and quantitative project design (including recommending the most appropriate study design with consideration for objective, target, timing and budget)
Project management (including vendor identification and management, fieldwork management, data processing and analysis)
Research team staffing and management (including personnel recruiting/terminations, day to day management, mentoring, development and resource allocation)
Budget management (including prioritizing, forecasting and tracking)
Competitive intelligence project design, management and analysis
02/2005 to Current
Vice President of Strategy & InsightsAttitude Measurement Corporation － Cincinnati, OH
Executive responsible for client relationship management, sales and team leadership
Participated in the design and implementation of corporate change program, including the development of team structure, performance and training programs, communication plans, etc.
Led team of six researchers in the design, implementation and analysis of research programs that address critical client needs
Participated in the design and implementation of corporate marketing program including new product development, website development, brochure design, etc.
Client base includes major CPG firms nationally.
02/2000 to 02/2005
Research DirectorTowers Perrin － Valhalla, NY
Developed Research Services unit of Global Marketing
Joined firm as Research Manager in 2000, tasked with developing research unit in 2001 Created, staffed, developed and maintained research unit (including procedure setting and monitoring, building internal awareness and use of unit, etc.)
Set protocols for firm wide research, both corporate and intellectual capital development (e.g., established process for new product development, designed brand tracking effort, set procedures in place for thought leadership research, developed client satisfaction research program)
Proposed, designed and built core ongoing research processes to address issues of declining response rates and increasing research costs (e.g., designed and built a CFO panel for quarterly web surveys, designed, built and manage TP Track - a HR decision maker panel surveyed six times per year)
Elevated the use of market research and competitive insight to the Executive level for strategic decision making
Designed data management process to support sales and consulting assignments with relevant data points and commentary to use in client proposals, discussions, conferences and other activities
Act as a lead among marketing leadership in elevating the role of the unit, gaining internal confidence and building a positive reputation
Designed and implemented research in conjunction with the Society of Human Resource Managers that was used as the basis for a book "Making Mergers Work, The Strategic role of People"
Designed and implemented research protocols for client conference attendees
Developed competitive intelligence tracking and dissemination process.
02/1997 to 02/2000
Vice President - Account DirectorResearch International － New York, NY
Sold, managed and presented qualitative and quantitative international research efforts for multiple million dollar accounts
Represented the organization at key trade show events (e.g., ARF)
Wrote quarterly international research guidelines and articles for MRA newsletter Trained NY research staff on core processes (project management, coding, data tabulation)
A sampling of clients included: MasterCard, Fisher Price, Viacom, Energizer, Gillette, Coca-Cola.
01/1996 to 01/1997
Account ManagerSRG International － Pleasantville, NY
Recruited to NY office to support and expand critical sales.
In one year, exceed sales expectations by $2 million.
Sold, designed and implemented multinational market research efforts.
Director of Global Business DevelopmentSIS International － New City, NY
Helped company evolve from secondary research and competitive intelligence provider to an international market research competitor (including company strategic goal setting and implementation, prospecting, service development, staff development, etc.)
Contributed 60% to total company sales revenue for qualitative and quantitative market research and competitive intelligence
Created and implemented sales and marketing program resulting in more than $1 million in new business
Served as sales liaison at key marketing events (e.g., ESOMAR, ARF, AMA)
Responsible for creating and implementing development program for junior researchers
Research ManagerResearch International － New York, NY
Learned all aspects of international market research (in the World Services team). Started as entry level freelance support and promoted to Research Manager within six months. Managed significant global tracking research projects. Learned all aspects of fieldwork, coding, data processing. A sampling of clients include: American Express, Bausch & Lomb, Federal Express, Royal Mail, Pepsi Foods, AT&T.
Masters: AdvertisingSyracuse University － Syracuse, NYAdvertising
BA: Journalism Human Resource ManagementSI Newhouse School of Public Communication Western Illinois University － Macomb, IL4.0 Journalism Human Resource Management 3.8