Dynamic Vice President of Marketing with over a decade of marketing, communications and public relations experience. A wide range of strategic and tactical knowledge in increasing revenues and occupancy through the development and execution of comprehensive marketing plans, branding, collateral development, social media, events, CRM database management and sales coaching. A proven sales and marketing leader with a track record of combining a savvy business intellect with creativity and a passion for exceeding expectations of self and team. A confident and articulate public speaker with experience presenting to small and large groups of community members and professionals.
Event Planning and Execution
Excellent written and verbal communicator
Internet and E-mail Marketing
Major re-branding campaign for non-profit senior living organization including new website, marketing collateral, promotional items and identity materials completed within time frame and budget.
07/2015 to Current
Vice President of Sales and MarketingSilverstone Living － Nashua, NH
Lead the marketing and sales activities through hands-on planning and execution of strategic marketing and lead generations plans for two Life Plan Communities, including The Huntington at Nashua and Hunt Community, as well as the state's first and only Continuing Care at Home program, At Home By Hunt.
Member of the Senior Leadership Team charged with furthering the mission of the non-profit organization.
Direct management of marketing team including 3 sales and 2 marketing professionals.
12/2014 to 07/2015
Vice President of MarketingHome Care Asasistance － Bedford, NH
As the first Marketing person hired for this agency, I was able to develop and execute a successful strategic marketing plan which resulted in over $350,000 in new revenue within only 8 months.
Penetrated new markets through strategic planning, advertising, collateral, promotions, trade shows, and communications.
08/2013 to 12/2014
Vice President of Marketing and Business DevelopmentHome Instead Senior Care － Manchester, NH
Directed the business
development activities of the franchise through hands-on planning and execution
of strategic marketing plan for large territory including thousands of referral sources
at various skilled nursing centers, assisted living
facilities, independent living communities, and hospitals.
Built and executed multiple marketing programs focused on the healthcare vertical, in addition to K-12, higher education, state/local and federal government.
01/2007 to 11/2009
Area Director of Sales and Marketing/Corporate Marketing ManagerExtendicare Health Services － Milwaukee, WI
Directly responsible for the hiring, training and management of 4 Regional Directors of Sales and Marketing with additional oversight of 30+ Directors of Sales and Marketing and Clinical Nurse Liaisons.
Accountable for increasing overall census and quality mix for 30 skilled nursing and assisted living centers throughout WI and MN.
Promoted to Corporate Marketing Manager to create marketing strategies and guidance for 170 nursing and assisted living centers throughout US.
03/2004 to 01/2007
Regional Director of MarketingHarborside Healthcare － Milford, NH
from a Director of Admissions and Marketing for 2 centers and a Regional
Marketing Coordinator for 16 centers after just two years at the company.
responsible for hiring, training and management of 8 liaisons with additional
oversight of 10 Directors of Sales and Marketing.
Accountable for increasing overall
census and quality
mix for 10 skilled nursing
and assisted living centers
throughout MA and RI.
Bachelor of Science: Marketing ManagementDaniel Webster College － Nashua, NH