Increased Domestic and International distribution in 2016, opening over 7000 Brick and Mortar doors domestically, and successfully launching exclusive International Distributor agreements in key countries of interest.
Key negotiator for new accounts; Ulta and Target. Developed and directed strategy for assortment launch that created #1 SKUs in mass market beauty, as well as top 10 brand accolades within the retailers.
In 2016 launched in all Ulta stores with one SKU/promo display, and launched with 62 SKUs in Spring 2017.
Focus on developing and executing strategic sales plans based on company revenue goals that promote global distribution, customer satisfaction, value proposition and positioning based on market dynamic. Review, assess and facilitate new business development proposals and initiatives as appropriate.
Continuously monitor, and improve sales processes to drive target expansion. Review, assess and facilitate new business development proposals and initiatives as appropriate.
Oversee growing inside sales team, creating a collaborative environment.
Conduct weekly one-on-one and team-inclusive progress reviews recommending appropriate training and development actions for team members.
Develop, document and enforce sales policies and SOPs.
Work closely with Product Development and Marketing teams to create high performing sales collateral.
Work closely with Supply Chain and lead weekly meetings to discuss demand and supply and understand upcoming constraints and opportunities to optimize.
Partner with senior executives to drive and support day-to-day departmental and cross-functional initiatives.
Stay up-to-date on organizational operation policies and procedures to ensure appropriate protocols are followed, and facilitated accordingly.
Participate in continuous improvement initiatives, and help sustain a positive, entrepreneurial and high performing culture to enable delivery of strategic goals.
Work closely with owners (CEO, CFO, COO) to facilitate weekly strategic council meetings and executive team development.
Coordinate and execute all B2B Tradeshows, creating strategy for ROI, and Oversee B2C Tradeshows.
Use Magento, Quickbooks, Basecamp, Slack, and Skype daily.
01/2015 to Current
Adjunct ProfessorFIDM － Los Angeles, CA
Courses: Business Operations
/ Sales and Forecasting Analysis / Sales Negotiation and Conflict Management
07/2014 to 06/2015
Director of SalesClassic Cosmetics － Chatsworth, CA
In 2014 promoted to Director Role from Account Executive Role.
Managed inside Sales Team that drove sales initiatives and followed sales processes to increase revenue by $8 Million in 2014-2015.
Created new revenue streams by managing over 14 customer accounts.
Managed team of 5 insides account managers/executives.
Strengthened company's business by focusing on new business development projects with new and existing customers, successfully increasing existing customer revenue and new customer accounts.
Set short- and long-term sales strategies and evaluated effectiveness of current sales programs.
Developed, managed, and nurtured new business partnerships and accounts to accomplish volume and profit goals.
Coordinated sales forecasting, planning, and budgeting processes used within the sales organization.
Ensured cross functional communication internally and externally.
Collaborated with R&D department on new product development projects.
Worked closely with Vice President and General Manager to build customer base and increase revenue.
05/2012 to 05/2014
Sales and Marketing Operations ManagerJon Davler Inc － City of Industry, CA
Developed 40 new clients (within the first 8 months of employment) both domestic and international markets substantially increasing the bottom line.
Accountable for presenting to Mass Market Retailers to create new revenue stream.
Monitored sales, year to date comparisons, forecasting, and created work plans to ensure continuous sales growth.
Personally drove sales initiatives and followed sales processes to increase revenue by $1 million in 2013.
Maintained personal contact with all clients in the market area to ensure high levels of client satisfaction and continued working relationship.
Coached Sales team to work with the customer to ensure a solution focused tactic was demonstrated to increase their profit.
Defined and initiated sales and marketing projects, working with staff to ensure delivery of projects with respect to time, budget and scope.
Assisted Product Development team with new product concepts.
Provided insight into new product details (function, product name, and marketing techniques.).
Supervised international business accounts and worked with team to ensure compliance with international contracts and registration requirements.
Established OEM/Full Turnkey Accounts customer needs, then shared with the Product Development team for proper service.
Created the concept of providing Cosmetic Kits to our customers. Kit program extremely successful for the company and allowed the company to participate in Holiday gift season for Chain Stores, and everyday product for Ross and MARMAXX.
Opened key accounts (Ross, DD's Discount, TJMAXX, Marshalls, London Drugs, in addition to 30+ export clients).
Increased success at tradeshows by focusing on goal of the event and planning accordingly. (ECRM, Cosmoprof, IMATS).
07/2005 to 02/2012
Operations/Sales DirectorOrly Enterprises － Los Angeles, CA
Cosmetic Brands: Razzle Dazzle Cosmetics / Pur Element Cosmetics.
Hired and managed 100 sales representatives nationwide through distribution channels.
Developed Strategic Plan focusing on company's growth.
Directly supervised all employees including interviewing, hiring, creating/maintaining organizational chart, job descriptions and employee handbook.
Worked closely with vendors to maintain good relationships.
Coordinated and attended tradeshows to represent the company.
Kept track of all inventory, including being responsible for purchasing.
Kept all files (including electronic files- Outlook, Quickbooks, Customer and Network files) up to date.
Worked with Quickbooks on a daily basis (managing payroll, customer balances, reconciling accounts, preparing financial reports).
Worked closely with accountant for tax purposes by preparing all necessary financial documents.
Prepared monthly P&L and Balance Sheets to keep President up to date.
Prepared sales and expenses forecasts to allocate funds.
Worked closely with the President to keep her up to date on business and assist in increasing quality management of growing business.
LeadershipUSC Marshall School of Business- Latina Global Executive Leadership Program － Los Angeles, CA
Global Executive Leadership Program is an intensive, innovative 11-month
immersion program which embraces the principles used in Harvard's
groundbreaking Authentic Leadership Development (ALD) program. Its purpose is
to enable Latina professionals to prepare themselves to become leaders of
organizations and to embark on paths of personal leadership development.
Doctorate Degree: Organizational ManagementPhillips Graduate Institute － Encino, CACourses
included foundation of business, business planning, effective organizational
diagnosis and assessment, human resources management, team development,
conflict management, organization leadership, communication strategies,
strategic planning, multicultural/diversity issues in the workplace, executive
coaching, change management.
Dissertation topic: Small Business Success
include recipient of Scholarship for Academic Excellence 2007. 2008-2012 Alumni
Master's Degree: Counseling PsychologyPepperdine University － Malibu, CA
Bachelor of Arts: Psychology and EnglishMount Saint Mary's University － Los Angeles, CA
Bilingual in Spanish, written and spoken.
Advanced computer skills: proficient with Windows Operating Systems,
Microsoft Office (Word, Excel, Powerpoint, Outlook), Magento, Basecamp,
Social Networks, and Peachtree/Quickbooks accounting systems.