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Vice President of Membership Development Resume Example

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VICE PRESIDENT OF MEMBERSHIP DEVELOPMENT
Professional Summary

A strategic leader with a passion for health and wellness driven to positively inspire others while maintaining accountability. An out of the box thinker who develops innovative ideas to solve everyday problems more effectively. Skilled in operations management, coaching, leadership, and sales with a passion for building healthy work cultures, high performing teams, having fun, and living an active life. Experience providing centralized support for large multi-location enterprises.

Professional Highlights
  • Provided team leadership resulting in 30% revenue growth in most recent 5 years (90,000 units)
  • Oversaw development and launch of successful membership sales structure with performance culture and success metrics
  • Managed launch of successful Corporate Wellness Program (300+ companies) strategy exceeding expected retention over run rate (+3%)
  • Designed Membership Administration program and management systems creating operational efficiencies using enhanced technology
  • Founder of Customer Engagement Strategy pivoting from product centric to customer centric
  • Pioneered launch of organizational-wide Customer Listening Program
  • Led transformation of membership challenge events from analog to digital platform
Skills
  • Strategy development
  • Mentoring and coaching
  • Conflict resolution
  • Business development and planning
  • Goals and performance
  • Strategic account development
  • Marketing Strategy
  • Corporate Wellness Focused
  • Client centric
Work History
Vice President of Membership Development 03/2013 to 07/2020
YMCA Of The Greater Twin Cities, Minneapolis, MN
  • Designed and facilitate strategic client membership development plan for organization
  • Provided sales leadership to district directors of sales, development of annual sales plan and administration of Sales Incentive Plan
  • Developed formal membership retention program, working closely with Chief Experience Officer and Chief Operating Officer
  • Managed membership recovery strategies for organization to reduce member attrition
  • Reviewed all sales and membership development plans for diversity and inclusion strategies
  • Supervised membership product team and district sales leaders
  • Supervised senior director of corporate wellness, senior director of membership administration, and senior director experience
  • Provided oversight and leadership to annual membership budget
Executive Director of Sales01/2009 to 02/2013
YMCA Of The Greater Twin Cities, Minneapolis, MN
  • Responsible for developing and implementing sales strategies and plans meeting association mission plan goals and objectives
  • Analyzed market data to develop, recommend, and implement strategic sales plan for membership, meeting established association goals and objectives
  • Developed and manage sizeable corporate account relationships and strategies
  • Managed strategy and establish sales goals and sets direction for team
  • Partnered with membership service team to drive service and identify cross-selling opportunities
  • Hired, trained, developed, and coached sales management team that achieved established association goals and objectives
  • Worked with Training and Development to identify and implement training needs, enhancing sales skills
  • Developed and managed sales budget
  • Directed, and deployed sales product support resources
General Manager08/2003 to 12/2008
Wellbridge / Lifetime Fitness, Minneapolis, MN
  • Performed daily walk-through inspections to ensure all areas of club were clean, neat, organized, and like new
  • Analyzed Net Satisfaction Scores to ensure best member experience was delivered
  • Monitored budgets and forecast revenue and expenses for each department monthly/quarterly/annually
  • Monitored supplies, payroll, cost of goods, and expenses for each department monthly/quarterly/annually
  • Met one-on-one weekly with each Department Manager to ensure KPI's were followed, and departments meet and exceed budgetary goals
  • Mentored department managers to ensure continuous growth through training, developing, direction, and performance assessment
  • Provided effective individual performance evaluations and recognition programs and awards
  • Authorized new hires, promotions, employee status changes, and performance management with department managers
Education
Bachelor of Science: : Business Management
University of Wisconsin - Milwaukee - Milwaukee, WI

Recreation/Exercise Science

Additional Experience

Club Manager | Tennis Club Leadership | CINCINNATI TENNIS CLUB

Executive Director | YMCA Leadership | YMCA OF GREATER CINCINNATI

Director of Health and Physical Education | Healthy Living Leadership | YMCA OF METROPOLITAN MILWAUKEE

Program Specialist | Healthy Living Leadership | JCC OF MILWAUKEE

Certifications
  • Organizational Leadership Certification
  • Multi Team Leadership Certification
  • Equity Leadership Certification
  • YMCA Senior Director Certification
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Resume Overview

Companies Worked For:

  • YMCA Of The Greater Twin Cities
  • Wellbridge / Lifetime Fitness

School Attended

  • University of Wisconsin - Milwaukee

Job Titles Held:

  • Vice President of Membership Development
  • Executive Director of Sales
  • General Manager

Degrees

  • Bachelor of Science : Business Management

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