Marketing leader specializing in growth through brand positioning, demand generation, and building high performing teams.
Top Line Growth:
Delivered 7 quarters of YOY 25% growth to B2B services client.
Delivered 2 years of 25% growth to B2C services client.
Created digital marketing department for a $2B corporation.
Rebranded several companies including a $100M national distributor.
Instituted new marketing communication initiatives in several companies for paid, earned, and owned media.
Brand activation, lead generation, team leadership and growth, innovation, budgeting, negotiations, public speaking & presentations, research & competitive analysis, content strategy, e-commerce, marketing strategies, sales enablement, search engine optimization, paid search, social media strategy, web design, broadcast, outdoor, and events.
Vice President of Marketing01/2017 to CurrentMIDWEST SIGN AND SCREENSaint Paul, Minnesota
Championing new vision for a brand that delivers solid market differentiation. As the cornerstone of all marketing efforts, this top priority required internal research at all 10 locations, events, and online.
Creating new revenue stream through the development of Premier Partner Program offered to manufacturers. This tailored omnichannel marketing program delivers up to 8X lift in revenue vs. sales only approach.
Managing $1M budget and leading a team of 6. Proudly developing these great people into a great marketing team for the modern age. Training has included digital marketing certification and personally coaching the team in SEO, PPC, social media, email marketing, video, and e-commerce.
Building Magento Enterprise e-commerce website to seamlessly deliver brand differentiation, generate leads, segment new customers, and funnel users to frictionless checkout. Scope: 25,000 SKUs, multiple pricing segments, sourcing from 10 warehouses, delivery through several shipping methods, and ERP integration. Managing internal cross-functional team and 5 external vendors. Timeline from kickoff to launch: 6 months.
Delivering presentations at industry events to position brand as a thought leader and drive lead generation. Presentations have been well-received, garnering ratings of 3.8/4 and 100 leads per event.
Initiated the use of several advertising channels including pay per click and paid social resulting in hundreds of online contacts and phone calls to customer service representatives.
Increasing online credibility through gathering online reviews. Have doubled the amount of all-time online reviews and increased our average rating from 4.1 to 4.8 stars.
Vice President of Integrated Marketing11/2014 to 01/2017STREAMWORKS MARKETING AGENCYArden Hills, Minnesota
Created integrated marketing strategies that garnered up to 200% year-over-year growth for B2B and B2C clients. Full marketing plans addressed the business needs of branding, budgeting, lead generation, lead nurture and sales activation. Tactical plans included: website redesign, automated email marketing, SEO, PPC, display ads, print, video, social media, event marketing and list acquisition.
Closed over $1M of business with the sales department. Efforts included the development of clear pricing structure for services, development of new presentation materials, training of sales staff on digital services, and personal delivery of pitches.
Digital Marketing Director06/2014 to 10/2014CONCIERGE AUCTIONSAustin, Texas
Created a new digital ad plan and A/B tested ads, landing pages, forms and emails which increased online engagement by a factor of 10.
Negotiated ad buys which saved 20% on spend.
Saved over $70K per year by fully implementing Hubspot and removing reliance on ExactTarget.
Hands-on efforts included the development of templates for multiple types of email and landing pages, as well as, training personnel to handle ongoing content creation.
Owner02/2012 to 06/2014DOYSCHER CONSULTINGChisago City, Minnesota
Built small business that provided a broad business perspective which assessed needs and developed strategies for clients. Services included: competitive analysis, branding, and user experience direction for print, web design, content strategy, SEO/PPC, email marketing and video.
Senior Manager03/2010 to 02/2012DELUXE CORPORATIONShoreview, Minnesota
Built new interactive marketing department consisting of 7 Interactive Designers in 3 locations (Minnesota, Massachusetts, and Ontario) to support the business goals of numerous brands.
Collaborated with cross-functional teams, vendors, and clients across North America to translate marketing goals into integrated marketing campaigns utilizing email, websites, e-commerce, search engine optimization, display ads, landing pages, animation, online video, and mobile. Winning solutions created a high demand of over 1,400 interactive projects per year.
Interactive Designer05/2009 to 03/2010FAEGRE & BENSON LLPMinneapolis, Minnesota
Created designs, 3D animations, and interactive pieces for marketing collateral, events and YouTube.
Solely responsible for client consultation, scope and timeline development, storyboard creation, scripting, animation, editing and final output.
Education and Training
MBA2017University of Minnesota - Carlson School of ManagementMinneapolis, MinnesotaGPA: 3.60
Bachelor of Science: Business - Marketing2009University of Minnesota - Carlson School of ManagementMinneapolis, MinnesotaBusiness - Marketing GPA: 3.27
Associate of Applied Science: Communications1998MASTERS INSTITUTESan Jose, CaliforniaCommunications GPA: 4.0