VICE PRESIDENT, NATIONAL ACCOUNTS, SUPPLY CHAIN & DIGITAL SALES
Highly-entrepreneurial Operations, Marketing and Sales Executive in the consumer packaged goods industry. Energetic thoughtleader with deep experience in building, leading and executing growth strategy for sales volume and operations on a local, regional and national level and transitioning through expansion stages. Startup specialist with proven track record of establishing brand position for new products and markets. Strong relationship and team building skills to lead successful companywide projects and initiatives.
Business operations organization
Built and led sales and operations teams that included from three to 300 employees and $90+M in revenues.
Developed and implemented area sales strategy and territory
management resulting in double digit growth for the company.
Mentored and coached employees resulting in a reduction in
employee turnover and increased productivity.
Led, developed and implemented company-wide succession planning
and emerging leader program.
Increased the effectiveness of sale representatives with training
and coaching on negotiating and closing deals.
Implemented suite of tools for tracking company metrics,
including CRM software, automated loss margin report and performance reviews,
route scheduling tracking, etc. resulting in greater transparency and accountability
across business unites.
Market Awareness and Research:
Conducted market analysis of customers and competition and created competitive strategy accordingly.
Vice President, National Accounts, Supply Chain & Digital Sales Baton Rouge, LACommunity Coffee Company/Sep 2010 to Current
More than a decade
of leadership and responsibility for the largest scope of sales and
operations for Community Coffee, the largest family-owned coffee brand in
the United States, growing it from a local brand to a premium national
saving initiatives across sales, fleet logistics, and purchasing, plus
warehouse optimization resulting in a $2.2M decrease in costs.
Accountable for national
accounts, supply chain and manufacturing, and digital sales including
overall customer satisfaction.
revenue streams through the creation of a National Accounts Division
negotiating contracts with major partners including Southwest Airlines and
buying groups such as Compass, Premier and Sodexo.
portfolio of industry-leading companies with consistent annual growth of
executed growth strategy to open and expand new sales locations throughout
Director Baton Rouge, LACommunity Coffee Company/Dec 2007 to Sep 2010
establishing brand position for Community's Coffee Service Division
growing it from single digits to 50% of company revenues.
Designed and led
the company's post Hurricane Katrina and Rita strategy. Facing a wipe out
of 80% of our customer market, executed a bold strategy focused on taking
care of our customers and retaining and even adding employees. This
resulted in exceeding initial pre-hurricane growth projections 5 years
executed an on-premise marketing strategy for the coffee service division
in an inaugural marketing role.
launched 3 key new products, garnering over $4M in revenues and creating a
strong Convenience Store niche.
General Sales Manager Baton Rouge, LACommunity Coffee Company/Dec 2005 to Dec 2007
three-tier Office Coffee Service Distributor Division which grew every route and division under leadership
including moving the 4th largest to 1st sales in under a year.
simplification, standardization, research and development to improve
manufacturing efficiency, ease sales communications and increase sales.
program to tie corporate philanthropic education program to Louisiana
Restaurant Association's School to Career Program which help to increase
brand awareness across the restaurant community generating new sales leads
acquisition of a regional coffee roasters to ensure a successful transition
that upheld the company's value system while streamlining efforts.
Regional General Sales Manager Baton Rouge, LACommunity Coffee Company/Dec 2003 to Dec 2005
Generated new business through new product
development and streamlined sales materials.
cross-functional initiative to achieve increase sales across new geography. Managed team of 25 professionals.
Area Sales Manager Baton Rouge, LACommunity Coffee Company/Aug 2000 to Dec 2003
Strengthened company's business by leading implementation of sales prospecting
Developed and directed
strategy for launch of tea and affiliated product that became top performer in
the market place 11 months after launch.
department's incentive performance plan which motivated staff and
resulted in an increase in sales.
Assistant Marketing Manager Baton Rouge, LACommunity Coffee Company/Nov 1999 to Aug 2000
Directed strategic initiatives to achieve a more brand
focused marketing plan.
Streamlined communications strategies to ensure sales
and marketing staff worked closely on objectives.
Efficiently managed marketing
and advertising budget to increase market share awareness.
Route Sales Representative Baton Rouge, LACommunity Coffee Company/Feb 1995 to Nov 1999
Surpassed revenue goals in four consecutive years. Served as mentor to junior team members.
Managed inventory and sales prospects.
Sales Representative Baton Rouge, LANIS Financial Services/Dec 1991 to Dec 1994
Created strategies to develop and expand existing customer sales, which resulted in a 10% increase in monthly sales.
Described use and operation of merchandise to customers.
Associate Manager Atlanta, GAPiccadilly Restaurants/Sep 1987 to Dec 1991
management of Piccadilly restaurant operations, customer service,
interviewing, hiring, training and employee performance for a staff of 3
managers and 50 employees and annual sales of $1.5M.
turnaround taskforce for Piccadilly's underperforming sites.
Bachelor of Science: Business Management and MarketingSoutheastern Louisiana UniversityHammond, LABusiness Management and Marketing
Sales Software: Salesforce.com
Negotiation Skills, New Business Development, Operations Start-Up
Leadership, Market Analysis, Market Growth
Project Management, Project Planning, Public Relations,
Strategy, Supply Chain Management, Team Building, Team Leadership, Team Player, Time and Resource Optimization,
Sales strategy, Operational Efficiency, Supply Chain, Organizational Restructure and Change