Market-savvy marketing communications professional dedicated to driving customer satisfaction and product visibility through highly-targeted online and offline marketing strategies. Experienced in advertising, public relations, relationship building and management with multi-national advertising agency experience, marketing for Healthcare, Financial, CPG, Technology and Retail clients as well as a decade of director level corporate experience in two Fortune 500 Companies. Skilled with Microsoft tools and Apple Computer tools as well as digital video production and post production technologies.
Budgeting, forecasting, P&L
Cross-functional team building
Excellent listening skills
Strong sales proposal writer
Sales pipeline management
Executive presentation development
Competitive and strategic planning
Critical and creative thinking
Revenue generation strategies
Retention and reactivation strategies
Print, digital, broadcast and out-of-home advertising
TV and video production
Social and new media
01/2011 to Current
Vice President Global MarketingAKIDA HOLDINGS, LLC – Jacksonville, Florida
Developed the business plan for the company that was the foundation for a 30MM capital raise from foreign investors.
Initiated a customer cluster analysis that enabled the company to accurately target its niche customer base.
Created and implemented external and internal communications strategies for key company initiatives such as the SFO granular marketing program designed to target our customer clusters, minimizing waste and enhancing CPA.
Produced and directed customer testimonials in Texas food warehousing and California Wineries.
Directed celebrity testimonials for the Company's national informercial.
Drove the move from print into digital collateral employing French technologies that reduced the cost of materials by 90% and enabled instant sales support during telephone and online negotiations.
Developed key messaging, branding and positioning statements.
Developed and managed communications strategies, plans and budgets.
Wrote and edited company case studies, fact sheets and product collateral.
Created interactive digital presentations for executives.
Leveraged professional relationships to develop new business opportunities.
Proofed and approved production and printing drafts of promotional materials.
Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
01/2009 to 01/2011
PartnerROBINSON & PAGE LLC – Jacksonville, FL
Secured exclusive representation agreements with three early stage technology companies to develop capital to enable them to move onto the manufacturing stage with their projects.
Researched clients' business issues and goals to offer appropriate solutions.
Networked and interacted with local, national and international associations to optimize industry connections.
Formulated custom business plans for client organizations.
Identified and secured funding commitments from investors for $700MM.
05/2001 to 03/2009
SR. VICE PRESIDENT COMMUNICATION STRATEGYEmpire Communications Group – Jacksonville, FL
Secured new business from University of Florida Shands and developed a $500k market introduction taking their insurance product from zero to 24 share in 6 months.
Won the Coimex International Brands (Brazil) business, driving the product into Wal*Mart stores in the US and Canada.
Secured and developed InMotion Pictures airport store chain from a nine store base to sixty in three years.
Led development and implementation of brand identity evolution from InMotion Pictures to InMotion Entertainment.
Formulated custom communications plans for client marketing executives.
Negotiated prices, terms of sales and service agreements.
Uncovered and qualified prospects and sales opportunities in targeted markets using external resources.
Developed new business opportunities by effectively communicating product lines to leading regional corporations.
Collaborated with account executives to penetrate new accounts, identify potential customers and coordinate product demonstrations.
Organized focus groups to design the best marketing strategy for client product offerings.
09/1991 to 05/2001
Vice President of MarketingWHITE HAWK PICTURES, INC – Jacksonville, FL
Directed all branding, marketing and sales to move a start-up production company from a modest base to sales in excess of $7.5 million.
Won the Winn Dixie price and item TV production business ( 30 spots weekly).
Secured a Volume Purchase Agreement with Blue Cross Blue Shield of Florida grew the account from $150k the first year to $1,2 MM.
Won the Burger King Jacksonville account becoming their sole source provider of production and creative content for 5 years.
Introduced AVID non-linear offline editing positioning the post production facility as the most advanced in the region.
Directed the hiring, training and performance evaluations for production/sales staff and supervised their daily activities.
Defined corporate graphic identity for effective brand development.
Identified brand identity, value propositions and key messages for White Hawk's brand.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Cultivated effective partnerships with production, post-production, sales and customer support staff.
Collaborated with developers, advertisers and production managers to market products and services.
Bachelor of Arts: Radio, Television & Film San Francisco State University - San Francisco, CA
Mass Communications and Communication Studies coursework
Emphasis in the economics of broadcasting, advertising and media
Interned with ABC Television News (KGO-TV), CBS Pubic Affairs (KPIX-TV), Golden West Broadcasters (KSFO)
Granted individual screenwriting coursework with an adjunct professor who was a working writer in network television episodic television.
Associate of Arts: Broadcasting San Bernardino Valley College - San Bernardino, Ca
Media Analysis, Communications and Mass Communications coursework
Film Directing and Screenwriting coursework
On-air broadcast production and direction
Awards & Recognition 1986, National CLIO ;, 1992, National Telly Awards (platinum) ,(4) ; 1994 (3); 1995 (2);1996 1); 1997 (2) . ADDY Local Market TV, 1995 (2), Corporate Print Ad Gold - 2001, Direct Mail Gold; 2002 Gold ADDY TV PSAs (2), 2003 Gold ADDY (3); National PRSA Image Award, PRSA Award of Distinction; 2005 (Gold ADDY TV) 2007, National Aster Awards (2).