Highly productive and innovative professional with a proven background in conceiving, designing, introducing and implementing successful cutting-edge strategies to drive brand awareness and increase sales. High-energy, results-oriented leader with a talent for building cohesive teams. Strong problem-solving skills. Able to manage time sensitive projects with multimillion-dollar budgets. Excellent communication and interpersonal skills. Adept at launching new brands and identifying methods that extend the life of existing brands. Combine passion for marketing with a commitment to contributing to an organization's bottom line. Product Introduction & Life Time Value Management Financial Plans & Budgets Major Account Development and Management Leadership, Staff Training & Development Product Introduction & Life Time Value Management Financial Plans & Budgets Major Account Development and Management Leadership, Staff Training & Development Sales & Business Development Strategic Planning & Implementation Competitive Research & Analysis ROI, Value Proposition & Profit Optimization Sales & Business Development Strategic Planning & Implementation Competitive Research & Analysis ROI, Value Proposition & Profit Optimization Areas of Expertise
Vice President01/2000 to CurrentM2 Marketing and Management Services, Inc
Direct Response strategic campaign management company specializing in developing brands through various media channels including infomercials, digital, home shopping networks and international distribution.
Collaborate with Clients, including Fortune 500 and 1000 companies to implement DRTV advertising and marketing strategies for new products.
Interact with diverse vendors in setting up and analyzing campaign performance.
Orchestrate strategic direction for launch of campaigns.
Spearhead the implementation of driving direct, retail and internet.
Intimately involved with campaign analysis, optimization and increasing ROI.
Organize research studies, developed business plans and financial forecasting for clients.
Prepare and present sales proposals to executives, investors and decision makers.
Direct contact for new business opportunities.
Establish internal procedures and develop documents for communicating strategies.
Manage all in office operations and campaign assignments.
Train new employees and stay well informed of industry best practices.
Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
Play an integral part in establishing M2 as a top Direct Response management company.
Account Executive01/1999 to 01/2000MediaOne
Local provider for digital and cable stations in Orange County.
Advertising Sales Direct point of contact for potential clients to air their commercial or infomercial on local cable.
Determined client goals and budget.
Researched demographics for product positioning and media buying.
Developed presentations with estimated costs and targeted stations for potential clients.
Maintained assigned accounts and client relationships.
Collaborated with production department to ensure client objectives and established timelines.
Maintained a certain amount of weekly cold calls and projection reports.
Attended sales meetings and maintained sales projections.
KCRA/KQCA TV Local NBC and WB affiliate stations in Sacramento, California.
Local Sales Assistant
Assisted local sales team and National Sales Managers with orders, projects and presentations.
Main point of contact for selling Paid Programming and Direct Response spots.
Processed orders using specific software programs.
Spoke with clients regarding details of contract agreement.
Provided clerical support to Sales Team.
Access Sacramento Local community television station that gives a voice to the thoughts, dreams, opinions and community events not otherwise seen or heard on commercial and public radio, television and other popular forms of media.
Host/Producer of Live Wire Hosted and produced a weekly live call-in talk show.
Researched guests, current events, and topics.
Key representative for promotions and community involvement in the Sacramento area.
Bachelor of Arts: Radio, Television and Film/Speech CommunicationsSan Jose State UniversitySan Jose, CaliforniaRadio, Television and Film/Speech Communications