Senior Retail Executive in Visual Merchandising, Store Planning, Brand Marketing, Purchasing, and Project Management with a steady progression of career management responsibilities.
Offering more than 32 years experience in department store environment design, merchandise presentation strategies, and branding.
Reporting directly to the Chairman/CEO and members of the Executive Committee, responsible for all aspects of store environment through store design, visual merchandising strategies, and brand experience of a 42 unit, 150,000 s.f. average selling, privately owned department store chain with $1B total annual revenue.
Accountable for $8.75M Capital/Operation budgets.
Review merchandise direction and sales trends seasonally with Merchandise Managers and Buyers.
Manage team of 60 corporate and store professionals.
Directs all aspects of visual merchandising including prototyping presentation for all areas of merchandise and provide documentation for store execution. Develops store branding, roll-outs, and merchandising strategies for private label. Manages vendor shop placement and installation including cosmetic national brands.
Responsible for designing and implementing visual merchandising and fixture initiatives. Managed team of in-store and regional visual merchants. Developed the current corporate visual merchandising structure.
Established graphic department providing short run in-house digital graphic production capabilities supporting branding efforts.
Supported Visual Director, developed visual strategy, produced seasonal merchandising direction, and supervised implementation with Visual Managers and Store Operations teams. Sourced, purchased, and distributed visual materials to support these programs.
Responsible for all aspects of visual merchandising including window and merchandise presentation, floor layout, and product merchandising in a traditional fully assorted department store.
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