December 2014-Current
Senior Vice President, Creative Director |
Capstrat |
Raleigh,
NC
I work with clients to tell their story and build their
brand in the most compelling way. I make complex messages understandable and
memorable. Most of my concepting and writing involves health care - from
biopharma development and commercialization to medical equipment to health care
providers. I also work with higher education, professional services, technology and
nonprofit organizations. I craft messages for any medium: Web, advertising,
marketing, print collateral, video, direct mail. Strengths: Positioning and
branding, employee engagement, integrated marketing, direct and e-marketing
campaigns, Web content, copyediting.
