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SENIOR VICE PRESIDENT CREATIVE & BRAND DEVELOPMENT Resume Example

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SENIOR VICE PRESIDENT CREATIVE & BRAND DEVELOPMENT
  • www.kenblaustein.com
Professional Summary

High performing creative director & brand marketer with over ten years immersive 360-campaign development at premier music, entertainment & tech properties.

Work History
CONTENDER.COMSENIOR VICE PRESIDENT CREATIVE & BRAND DEVELOPMENT | Los Angeles, CA | June 2011 - January 2017
  • Headed brand development team with hands-on design of responsive web, mobile iOS app, retention marketing campaigns, social assets, B2C materials, pitch decks & style guides.
  • Administered full stack development process, designing front-end & user testing analytics.  
  • Drove all production timelines, vendor partnerships and quality/cost controls.  
  • Oversaw industry relations with major music labels, professional sports teams including the LA Dodgers, venue promoters AEG and related tech firms.
  • Pitched & negotiated term sheets with strategic VC's to raise working capital, grossing $5M.

KENBLAUSTEIN.COMFREELANCE CREATIVE & BRAND DEVELOPMENT | Los Angeles, CA | August 2009 - December 2016
  • Executed 360 campaigns with brands, artists & startups including high-visibility content creation, product design, broadcast segments, outdoor, print, look books, photo shoots & corporate decks.
  • Directed experiential marketing campaign for The Red Hot Chili Peppers album I'm With You.  
  • Designed The Sims 3 retail campaign for Electronic Arts, in partnership with Urban Outfitters.
  • Produced digital eco-vandalism campaign for MTV's artist, Wallpaper, impacting over 5M users.
  • Clients include: Electronic Arts, Major League Gaming, MTV, Warner Bros. Records, Universal Music Group, Lava Records, Red Hot Chili Peppers, BPG Interactive, Lyric Culture & Audiovroom.com. 

EMI MUSIC GROUPSENIOR DIRECTOR, ARTIST & REPERTOIRE | Los Angeles, CA | December 2006 - February 2009
  • Orchestrated product & artist development across creative, marketing, sales & production teams.  
  • Negotiated multi-million dollar departmental artist acquisitions & partnerships.
  • Managed artist budgets, P&L's, release schedules, marketing plans & media spends.
  • Updated label President with weekly forecasts of emerging trends, generational insights & youth behavior.  
  • Collaborated with art directors to create impactful packaging, marketing materials & ad campaigns.
  • Artist Highlights: Katy Perry, 30 Seconds To Mars, Korn, Sick Puppies. 

WARNER BROS. RECORDSDIRECTOR, ARTIST & REPERTOIRE | Burbank, CA | October 2001 - December 2006
  • Quarterbacked creative, production & rollout of 16 artist releases, with sales exceeding $100M.
  • Directed album key art, branding, photo shoots, marketing collateral, tour merchandise & video treatments.
  • Co-produced & filmed My Chemical Romance's platinum selling DVD Life On The Murder Scene.
  • Team awarded with MTV's 2006 best new artist for Avenged Sevenfold.
  • Artist Highlights: My Chemical Romance, Avenged Sevenfold, The Used & Mastodon.
Skills
  • Creative Direction
  • Design
  • Marketing Optimization
  • Digital Strategy
  • Copywriting
  • Client Relations
  • Project Management
  • Audio Editing
  • Video Production
  • Budgeting
  • Sales Forecasting
  • Adobe Creative Suite
  • PowerPoint
  • Keynote
  • HTML
  • CSS
  • PHP
  • JavaScript
  • Final Cut
  • Pro Tools
  • Mixpanel Analytics

Education
Bachelor of ScienceMarketingTHE OHIO STATE UNIVERSITY - FISHER COLLEGE OF BUSINESSCOLUMBUS, OH
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Resume Overview

Companies Worked For:

  • CONTENDER.COM
  • KENBLAUSTEIN.COM
  • EMI MUSIC GROUP
  • WARNER BROS. RECORDS

School Attended

  • THE OHIO STATE UNIVERSITY - FISHER COLLEGE OF BUSINESS

Job Titles Held:

  • SENIOR VICE PRESIDENT CREATIVE & BRAND DEVELOPMENT
  • FREELANCE CREATIVE & BRAND DEVELOPMENT
  • SENIOR DIRECTOR, ARTIST & REPERTOIRE
  • DIRECTOR, ARTIST & REPERTOIRE

Degrees

  • Bachelor of Science Marketing

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