SALES, BUSINESS DEVELOPMENT & DIGITAL OPERATIONS EXECUTIVE Results-driven media and marketing professional whose unique blend of television sales, production, development and operational expertise helped build a $30 million dollar company in six years, is seeking opportunities to align a growth-focused organization around new prospects and revenue streams.Ā
Skill Highlights
Broadcast, Cable, Syndication Program Sales (U.S. /Int'l)
Television Program Development & Sponsorship Integration
Business Development and Partner Relationship Management
Mobile App Development, Marketing and Deployment
Sales and Onboarding to OTT / On-Demand NetworksĀ
Cross-Functional Team Leadership and Workflow ManagementĀ
Education
Curry CollegeMilton, MAExpected in ā āBachelor of Arts:Communications - GPA:
Internships: Ā WCVB-TV, WLVI-TV Boston, MA
Certified Project Managemenet Professional (PMP)
Published articles in Electronic Media, B2B Magazine, iMedia Connection, Jack Myers MediaBizBloggers
Core Accomplishments
Built profitable TV syndication company from the ground up.
Reorganized digital music and e-commerce company in support of initial public offering (IPO).Ā
Launched profitable new media division for major broadcasting corporation
Pioneered live, "two-screen" interactive television programs for Fortune 500 advertisers.
Launched the first Video-on-Demand (VOD) network in Canada.
Professional Experience
Marsh & Mclennan Companies, Inc. - Senior Vice President Aliso Viejo, CA, 2004 - Current
Senior Vice President, Program Sales, Operations and Digital Media
Co-founded dynamic TV syndication company that quickly became the largest importer of Canadian programming for the U.S.Ā market.
Sold company's television programs, including Da Vinci's Inquest, Cold Squad, Degrassi: The Next Generation, ReGenesis, Sanctuary, Steven and Chris and The Electric Playground to broadcast stations in top markets around the country.
Successfully, co-developed, co-produced, launched and marketed original U.S.Ā television programs for syndication, including Merv Griffin's Crosswords, and Family Court with Judge Penny.Ā
Developed mobile applications for national TV shows, digital marketing materials, video sales reels and supporting B2B websites.
Consistently managed tight budgets, program launch schedules and station relationships for multiple and parallel TV program roll-outs.Ā Included negotiation of Nielsen contracts and station line-up management.
Negotiated and managed all third party vendor relations, including satellite companies, (Encompass, Extreme Reach, GDMX, CBS Int'l) graphic design houses, merchandising partners, video editors and post production facilities.
Designed and deployed first-of-its-kind contract administration data base for TV syndication; tracking contracts, sales, and station marketing communications.
Extended the reach and revenue of the company's television programs by forging strategic relationships with online/digital platforms including Brightcove, YouTube, Hulu, Oberon, Electronic Arts (EA Mobile) and others.
Responsible for all daily operations and P&L, including the oversight of program distribution, station relations, contract administration, digital asset management, human resources, banking, accounting, forecasting, capital spending and infrastructure (websites, MS Exchange, telecom).
Kaiser Permanente - Consultant Scotts Valley, CA, 2002 - 2004
Leading advertising agency specializing in the field of Integrated Marketing Communications (IMC).
Developed integrated, "cross-platform" brand marketing opportunities for clients PETCO and City of Hope Cancer Research Hospitals
Created sales, marketing and promotional materials for the company's integrated television initiatives.
Launched the Pacific Film Foundation, a non-profit organization in conjunction with the principals of The Phelps Group (Joe Phelps and Joe Hartnett), to advance learning and global causes through the power of media.
Adp - Vice President Tucson, AZ, 1999 - 2001
Vice President, Broadband Operations
Successfully launched new broadband video/television division for publically traded online music and e-commerce company.
Designed, budgeted, built and managed interactive television studio featuring live events with top musical talent including Foo Fighters, Beck, Incubus, K.D.Ā Lang, No Doubt, and others, sponsored by Fortune 500 advertisers.
Licensed, developed and produced company's short form music video content and supporting players and syndication platform.
Negotiated third party vendor contracts with content delivery networks (CDNs) Akamai, Limelight and others.
Led company's re-location and network migration during high-profile initial public offering, requiring unique expertise with cross-functional teams, vendor relations and applied project management.
Successfully managed the on-time and on-budget delivery of the company's enterprise-level data center and distributed artist network.
Lufthansa - Director Broadband Operations Uniondale, NY, 1993 - 1999
Co-founded profitable new media division (CityInteractive) for world famous broadcaster Citytv.
Initiated and grew revenue from nascent new media channels of CD-ROM, commercial online (AOL, Compuserve, eWorld), and the web.
Achieved 10% profit margin by year 2.
Produced multiple "two screen" interactive television experiences with on-air and online initiatives, including Go with the Flow, the first live, weekly, interactive television program in North America. Ā Sponsors included Microsoft, Motorola, Intel and Apple Computer.
Developed and deployed Canada's first MPEG 1 VOD video platform with Bell Canada and New Brunswick Telephone (NBTel).
Robert Halmi/Hal Roach Studios - Sales Manager City, STATE, 1984 - 1993
Represented U.S.Ā and International sales of television movies and series for RHI Entertainment, Hal Roach Studios, Marian Rees Productions, New World Television, Gaylord Syndicom, GRB Entertainment and ITC Entertainment.
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