(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
Executive Profile

SALES, BUSINESS DEVELOPMENT & DIGITAL OPERATIONS EXECUTIVE Results-driven media and marketing professional whose unique blend of television sales, production, development and operational expertise helped build a $30 million dollar company in six years, is seeking opportunities to align a growth-focused organization around new prospects and revenue streams. 

Skill Highlights
  • Broadcast, Cable, Syndication Program Sales (U.S. /Int'l)
  • Television Program Development & Sponsorship Integration
  • Business Development and Partner Relationship Management
  • Mobile App Development, Marketing and Deployment
  • Sales and Onboarding to OTT / On-Demand Networks 
  • Cross-Functional Team Leadership and Workflow Management 
Curry College Milton, MA Expected in Bachelor of Arts : Communications - GPA :
Internships:  WCVB-TV, WLVI-TV Boston, MA
Certified Project Managemenet Professional (PMP)
Published articles in Electronic Media, B2B Magazine, iMedia Connection, Jack Myers MediaBizBloggers
Core Accomplishments
  • Built profitable TV syndication company from the ground up.
  • Reorganized digital music and e-commerce company in support of initial public offering (IPO). 
  • Launched profitable new media division for major broadcasting corporation
  • Pioneered live, "two-screen" interactive television programs for Fortune 500 advertisers.
  • Launched the first Video-on-Demand (VOD) network in Canada.
Professional Experience
Marsh & Mclennan Companies, Inc. - Senior Vice President
Aliso Viejo, CA, 2004 - Current

Senior Vice President, Program Sales, Operations and Digital Media

  • Co-founded dynamic TV syndication company that quickly became the largest importer of Canadian programming for the U.S. market.
  • Sold company's television programs, including Da Vinci's Inquest, Cold Squad, Degrassi: The Next Generation, ReGenesis, Sanctuary, Steven and Chris and The Electric Playground to broadcast stations in top markets around the country.
  • Successfully, co-developed, co-produced, launched and marketed original U.S. television programs for syndication, including Merv Griffin's Crosswords, and Family Court with Judge Penny. 
  • Developed mobile applications for national TV shows, digital marketing materials, video sales reels and supporting B2B websites.
  • Consistently managed tight budgets, program launch schedules and station relationships for multiple and parallel TV program roll-outs. Included negotiation of Nielsen contracts and station line-up management.
  • Negotiated and managed all third party vendor relations, including satellite companies, (Encompass, Extreme Reach, GDMX, CBS Int'l) graphic design houses, merchandising partners, video editors and post production facilities.
  • Designed and deployed first-of-its-kind contract administration data base for TV syndication; tracking contracts, sales, and station marketing communications.
  • Extended the reach and revenue of the company's television programs by forging strategic relationships with online/digital platforms including Brightcove, YouTube, Hulu, Oberon, Electronic Arts (EA Mobile) and others.
  • Responsible for all daily operations and P&L, including the oversight of program distribution, station relations, contract administration, digital asset management, human resources, banking, accounting, forecasting, capital spending and infrastructure (websites, MS Exchange, telecom).
Kaiser Permanente - Consultant
Scotts Valley, CA, 2002 - 2004

Leading advertising agency specializing in the field of Integrated Marketing Communications (IMC).

  • Developed integrated, "cross-platform" brand marketing opportunities for clients PETCO and City of Hope Cancer Research Hospitals
  • Created sales, marketing and promotional materials for the company's integrated television initiatives.
  • Launched the Pacific Film Foundation, a non-profit organization in conjunction with the principals of The Phelps Group (Joe Phelps and Joe Hartnett), to advance learning and global causes through the power of media.
Adp - Vice President
Tucson, AZ, 1999 - 2001

Vice President, Broadband Operations

  • Successfully launched new broadband video/television division for publically traded online music and e-commerce company.
  • Designed, budgeted, built and managed interactive television studio featuring live events with top musical talent including Foo Fighters, Beck, Incubus, K.D. Lang, No Doubt, and others, sponsored by Fortune 500 advertisers.
  • Licensed, developed and produced company's short form music video content and supporting players and syndication platform.
  • Negotiated third party vendor contracts with content delivery networks (CDNs) Akamai, Limelight and others.
  • Led company's re-location and network migration during high-profile initial public offering, requiring unique expertise with cross-functional teams, vendor relations and applied project management.
  • Successfully managed the on-time and on-budget delivery of the company's enterprise-level data center and distributed artist network.
Lufthansa - Director Broadband Operations
Uniondale, NY, 1993 - 1999

Co-founded profitable new media division (CityInteractive) for world famous broadcaster Citytv.

  • Initiated and grew revenue from nascent new media channels of CD-ROM, commercial online (AOL, Compuserve, eWorld), and the web.
  • Achieved 10% profit margin by year 2.
  • Produced multiple "two screen" interactive television experiences with on-air and online initiatives, including Go with the Flow, the first live, weekly, interactive television program in North America.  Sponsors included Microsoft, Motorola, Intel and Apple Computer.
  • Developed and deployed Canada's first MPEG 1 VOD video platform with Bell Canada and New Brunswick Telephone (NBTel).
Robert Halmi/Hal Roach Studios - Sales Manager
City, STATE, 1984 - 1993
  • Represented U.S. and International sales of television movies and series for RHI Entertainment, Hal Roach Studios, Marian Rees Productions, New World Television, Gaylord Syndicom, GRB Entertainment and ITC Entertainment.
  • Regular attendee; NATPE, MIP-TV, MIPCOM.

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