senior strategic consultant resume example

Led and managed the national media relations team. Worked with different agency offices, practice groups and account teams to develop and implement client programs.

• Created/executed national/international media plans for new product introductions, corporate initiatives and social responsibility programs.
• Collaborated on an integrated communications plan that capitalized on the Summer Solstice Times Square yoga event to introduce SOYJOY, a whole-soy bar.
• Led planning and outreach efforts for Sony PlayStation3's launch and holiday gift giving initiatives resulting in branded media coverage on outlets including the "Today Show," The New York Times, CNBC and the Associated Press.
• Managed crisis communications planning. Prepared potential media scenarios for Gillette during the Tiger Woods crisis.
• Devised seamless media strategies that leveraged traditional/digital outlets and social networks for clients including Gillette, Shire and the National Cattlemen's Beef Association.
• Provided internal counsel across the agency network on best practices and methodologies for managing media events such as Hurricane Katrina and the 2008 Lehman crisis.

Augmented the agency's media relations function and upgraded the national business print and broadcast outreach, media training and media programming capabilities.

• Achieved significant national coverage for clients such as Eli Lilly in outlets including the Associated Press, CNN Headline News and NPR.

Built a robust media relations group, with seven media specialists, and expanded the consumer and corporate communications expertise.

• Worked with senior leadership at companies such as T.D.Ameritrade, Allergan and Oxford Health Plans on external/internal messaging and media strategy.
• Managed the media strategy and media plan for the American Legacy Foundation's smoking cessation campaign with Richard Avedon.
• Expanded the visibility of CEO Dr.Cheryl Healton via national/regional media interview and influencer relationship building opportunities.
• Leveraged proprietary research findings to create and to implement thought leadership platforms that generated branded media for clients and enhanced their industry leadership.