Senior media strategist/media team leader experienced in developing/s campaigns, working across media platforms and positioning executives/brands/companies for industry/marketplace leadership through sustainable coverage that delivers on metrics.
Provide media strategy, media implementation plans and media messaging for nationally recognized brands.
Led and managed the national media relations team. Worked with different agency offices, practice groups and account teams to develop and implement client programs.
Augmented the agency's media relations function and upgraded the national business print and broadcast outreach, media training and media programming capabilities.
Built a robust media relations group, with seven media specialists, and expanded the consumer and corporate communications expertise.
The Boston Globe, CFO Magazine, Worcester Business Journal and Bostonia Magazine
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