OBJECTIVE To obtain a position that utilizes my organizational strengths and background in traffic management, e-commerce, advertising production and direct marketing, while allowing for personal and professional growth.
Highlights
Guest services
Inventory control procedures
Merchandising expertise
Loss prevention
Cash register operations
Product promotions
Accomplishments
Experience
Senior Project Manager, 10/2012 - Current Ibm Corporation – Oslo, MN,
Reporting to the CIO; lead the project management and trafficking of all new E-Commerce initiatives, while maintaining the content and presentation of all brand and catalog websites, in addition to the assets for online marketing channels.
Lead Proofing and Quality Assurance efforts for all website functionality and web projects, including email campaigns, affiliate marketing banners, display ads, retargeting banners, etc.
Develop deep customer insights/business knowledge and expertise to envision revenue opportunities and propose tests accordingly.
Coordinate with various departments, vendors, designers and developers to generate creative assets in accordance with testing timelines to support offline and online marketing channels.
Ensure that strategies and plans are coordinated and sequenced against the backdrop of broader business and evolving digital strategy initiatives.
Identify ways to optimize conversion paths with the goal of increasing conversion rates and revenue.
Assist the E-Commerce Depart.
Marketing Manager, 02/2011 - 10/2012 Analog Devices, Inc. – Oregon, OH,
Reported to the Marketing Director; led the project management and trafficking of the New Member Marketing Channels, including Internet Marketing (Banners, Landing Pages, Member Site), Direct Mail (Acquisition, Reactivation and Cross-Sell), Print (Magazine, Newspaper), Email (Winback and Cross-Sell) and Alt Media (Package Inserts, Co-op); executed direct response advertising campaigns in support of each channel's test and learn agenda.
Managed traffic of over 700 units of creative annually, including controls, control improvements, new creative tests and versioning for media tracking which included: project management of campaign timelines, ensuring all final marketing communications tactics were developed within the project timeline, proofed/reviewed for enterprise-wide approvals and quality assurance as well as delivered on time to print, email and web production resources.
Led Proofing and Quality Assurance efforts between Channel Managers and final production vendors, which included QA of all email pro.
Marketing Coordinator, 01/2010 - 02/2011 People's United Bank – Hampton Beach, NH,
Assisted with the management of creative schedules and traffic management, including legal approvals and coordination between channel managers, celebrities and final production vendors Worked with vendors/printers to review and route printer proofs for final approval for house file, DM Acq, Alt Media and Print channels Routed new creative materials for team feedback/approval and production input for DM Acq, Alt Media and Print channels Routed new creative materials for image licensing/clearance, celebrity and legal review for house file, DM Acq, Alt Media and Print Catalogued all email print and landing page creatives and distributed image/video and other assets such as product shots, testimonials and celebrity images accordingly Processed invoices and monthly expense tracking Project management of DM Acq, Print and Alt Media campaigns at initial kick off with the creative agency through art being developed and distributed Initiated new work requests with agencies for existing creative and control im.
Managed calendars of the EVP of Direct Marketing, the VP of Customer Acquisitions, the VP of Online Marketing and others Booked travel and hotel accommodations for the department Registered staff for direct marketing conferences and classes Prepared expense reports Coordinated/scheduled department-wide and cross-departmental meetings Prepared PowerPoint presentations Managed vendor contact list and priority lists for the entire department Input invoices into Oracle and followed up with accounting to ensure processing Managed all new marketing inquiries for online marketing, print, direct mail, eCommerce, radio and television Consolidated updates from staff for monthly departmental status reports Various administrative and clerical work, as gauged by office demands.
Recruited candidates via phone and e-mail by way of monster.com Scheduled interviews with company heads Coordinated/Scheduled company-wide meetings Organized company paycheck distribution Trained new hires and set up work stations Assisted accountant with paying various office invoices Assisted loan processor with ordering verification of mortgages and deposits from various lenders and ordering credit and title supplements Verified borrowers' employment status Los Angeles, CA.
Education
Bachelor of Arts: Political Science and Psychology, Expected in 2000 - Direct Marketing Institute - , GPA:
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