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Senior Multimedia Marketing Consultant Resume Example

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SENIOR MULTIMEDIA MARKETING CONSULTANT
Professional Summary
Work History
Ivy Life & Style Media, LLC - Senior Multimedia Marketing ConsultantCharlottesville, VA09/2009 - Current
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
  • Helped customers in determining design and layout of sold and spec ads.
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
  • Met or exceeded sales goals for [Type] accounts by bringing in over [Number] new accounts and upselling [Type] deals to existing clients.
  • Increased longevity of [Type] accounts by providing individualized customer service and developing relationships with account holders.
  • Worked with marketing department to create targeted advertising strategies for key customer demographics.
  • Worked closely with clients and [Job title] to design effective promotions to meet customer needs and exceed sales goals.
  • Employed [Type] sales techniques to achieve [Number]% success rate in closing sales.
  • Brought in over $[Amount] of revenue while managing [Number] high-profile [Type] accounts.
  • Presented [Type] advertising campaigns to clients for approval or adjustment.
  • Increased sales average by [Number]% through prospecting for new business, including networking events and cold calling.
  • Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
  • Drove new business by acquiring new clients and expanding new and existing relationships.
  • Monitored social media and online sources for industry trends.
  • Set up appointments with potential and current customers to promote new products and services.
  • Trained and mentored [Number] new sales representatives.
  • Cross-sold complementary products and services to customers.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Met or exceeded sales, customer service and loyalty program standards.
  • Contributed ideas and offered constructive feedback at weekly sales and training meetings.
  • Wrote sales contracts for orders obtained and submitted orders for processing.
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
  • Used cold calling to reach out to local business owners needing new advertising products and services.
  • Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
  • Identified and qualified customer needs, developed sales strategies and negotiated and closes profitable projects with [Number]% success rate.
  • Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness.
  • Consistently hit and exceeded sales goals by [Number]%.
  • Created and presented media and advertising packages to prospective customers.
  • Increased brand awareness through creation of innovative print and digital productions for major publications.
  • Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
  • Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
  • Collaborated with clients to better understand unique needs, developing social media campaigns that would increase brand identity.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
Cintas Corporation - Product Sales ExecutiveCulpeper, VA05/2006 - 04/2008
  • Conducted product demonstrations and specific features at customer locations and special events.
  • Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.
  • Identified prospect needs and developed appropriate responses along with information on suitable products and services. -Achieved and sustained consistent revenue streams with $[Amount]+ book of business by regularly servicing accounts and connecting with customers to promote new products.
  • Serviced existing accounts on regular basis to maximize revenue with new product/service offerings. Achieved sales goals of $[Amount] and service targets by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
  • Targeted prospective clients by reviewing business directories, building database of leads and newtworking.
Express Limited Stores - Boutique ManagerCharlottesville, VA02/1991 - 06/2005
  • Recruited, trained, managed and motivated up to 50-member retail team of a $1.5 million/year clothing boutique to give every guest positive and memorable experiences in order to exceed sales goals and accomplish business objectives.
  • Established and optimized schedules to keep coverage and service in line with forecasted demands while effectively allocating tasks during high-traffic times to keep operations running smoothly and employees focused.
  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
  • Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback and rewarding superior performance.
  • Implemented daily operating procedures to keep store clean, adequately stocked and well-organized.
  • Decreased inventory shrinkage, drive-off and daily cash discrepancies by closely monitoring daily operations.
  • Led and developed management team of [Number].
  • Supervised end-to-end stock management, including examining incoming inventory, merchandising shelves and preventing shrinkage.
  • Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.
  • Successfully drove new product lines to increase annual profits by [Number]%.
  • Kept close eye on department employees and customers to assess theft risks and maintain loss prevention goals.
  • Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Completed [Timeframe] profit and loss performance reports.
  • Created work schedules according to sales volume and number of employees.
  • Delivered positive results by controlling monthly operations budget and limiting financial discrepancies.
  • Directed construction of product displays on [Timeframe] basis, following corporate planograms, promotions and seasonal trends.
  • Oversaw daily operations of [Type] start-up, including staffing and training, [Type] compliance, inventory control and financial functions.
  • Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
  • Trained and developed new associates on POS system and key sales tactics, which improved process flows.
  • Completed all point of sale opening and closing procedures, including counting contents of cash register.
  • Coached sales associates on product knowledge by using [Type] training tools.
  • Recruited, interviewed and hired staff members who brought talent, enthusiasm and experience to skilled team of [Job Title]s.
  • Hired, trained and evaluated personnel in sales and marketing.
  • Managed all aspects of store operations, including organization, maintenance and purchasing functions.
  • Established succession planning by training and mentoring [Number] associates into leadership positions.
  • Partnered with store director to interview, hire, train and develop department managers and team members to build and sustain high in-store performance.
  • Completed [Timeframe] payroll for [Number] employees with [Software] and [Software].
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Delegated [Type] daily tasks to employees, streamlining daily progress and efficiency.
  • Directed HR operations, including strategic workforce planning, goal cascading, performance management, staffing and benefits administration.
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
  • Reported issues to higher management with great detail, resulting in [Result].
  • Designed modern employee recognition program which boosted productivity and improved morale.
  • Improved productivity while reducing staffing and operational costs by [Number]%.
  • Supervised [Number] employees on [Type] shift, overseeing efficiency of [Task] and [Task].
  • Supervised [Number] employees on [Type] shift, overseeing efficiency of [Task] and [Task].
  • Implemented innovative programs, including [Type] program to increase employee loyalty and reduce turnover.
  • Developed merchandising strategy to efficiently move overstock.
  • Arranged consistent shelves, bins and racks at [Number] locations by following established planograms.
  • Optimized store displays and appearance via strategic merchandising.
  • Executed in-season pricing strategies, including promotions and markdowns to reach financial targets of $[Amount].
Skills
  • Multimedia marketing expertise
  • Content marketing strategy
  • Digital marketing
  • Online and traditional marketing strategies
  • Targeted marketing campaigns
  • Sales and marketing
  • E-mail and direct mail marketing campaigns
  • Advertising and marketing
  • Social media marketing
  • Sales and marketing strategies
  • Multimedia Programs
Education
12/1988James Madison UniversityHarrisonburg, VABBA: Business Administration And Management
  • Member of Madison Marketing Association
  • Member of Hotel Sales and Marketing Association
  • Minored in Marketing Management
05/1986Piedmont Virginia Community CollegeCharlottesville, VAAssociate of Arts: Business Administration
  • Graduated summa cum laude
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Resume Overview

Companies Worked For:

  • Ivy Life & Style Media, LLC
  • Cintas Corporation
  • Express Limited Stores

School Attended

  • James Madison University
  • Piedmont Virginia Community College

Job Titles Held:

  • Senior Multimedia Marketing Consultant
  • Product Sales Executive
  • Boutique Manager

Degrees

  • BBA : Business Administration And Management
    Associate of Arts : Business Administration

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