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senior media buyer resume example with 17+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Summary

Focused Digital Media Buyer proudly offering over 25 years' experience in lead generation, data analysis, campaign creation and lead management. A determined professional known for driving business and delivering great results. Offering a background in crafting appropriate PPC and Display campaigns that fit and deliver results that meet or exceed the desired CPA and ROI needed.

Skills
  • Lead Generation
  • Strong Lead Development Skills
  • Computer Skills
  • Team Building
  • Data Management
  • Advertising and Marketing
  • Cost Estimates
  • Cross-Selling and Upselling
  • Knowledgeable in major DSP and PPC platforms.
  • Media Expense Forecasting
  • Strong Campaign Optimization.
Education and Training
Miami University Oxford, OH, Expected in 05/2001 Bachelor of Arts : Political Science And Government - GPA :
  • Minor in Economics.
Experience
22Squared - Senior Media Buyer
Tampa, FL, 07/2014 - 01/2020
  • Collaborated with media planners and developed great working relationships, which helped in identifying targeted audiences for media campaigns.
  • Supervised multiple clients and numerous media campaigns simultaneously and with continued success.
  • Identified costs involved for media campaigns and provided this information to clients in highly detailed reports.
  • Purchased and monitored advertising space in different publications for companies in lead generation.
  • Explained to clients how specific types of advertising helped promote customer products or services.
  • Oversaw campaign that reached millions of clients per month.
  • Created sales presentations to promote advertising benefits to potential customers.
  • Identified new customer opportunities through careful study of advertising markets.
  • Responded quickly to customer questions and resolved issues to restore satisfaction.
  • Delivered cost estimates on advertising plans and services to customers.
  • Provided clients with estimates of cost per lead in their advertising budgets.
  • Prepared advertising sales contracts and submitted to clients for sign off.
  • Managed over 20 accounts worth $1 million per month in ad spend.
  • Surpassed original quota by 50% to generate $1 million per month in ad spend during 2015.
22Squared - Senior Media Buyer
Atlanta, GA, 05/2012 - 05/2014
  • Supervised multiple clients and numerous media campaigns simultaneously and with continued success.
  • Identified costs involved for media campaigns and provided this information to clients in highly detailed reports.
  • Purchased and monitored advertising space in different publications for companies in the dating sector.
  • Oversaw campaigns that reached millions of clients per month.
  • Identified new customer opportunities through careful study of advertising markets.
  • Delivered cost estimates on advertising plans and services to customers.
  • Optimized revenue levels by developing engaging promotional programs and optimizing landing pages thru A/B testing.
  • Managed over ten large accounts for our company and over 450k in monthly ad spend.
  • Standardized relationship-building expectations by training three team members in business lead generation.
  • Purchased and monitored advertising space in different publications for companies in the dating sector.
  • Prepared advertising sales contracts and submitted to VP for sign off.
  • Managed over 10 large accounts for our in house media buying campaigns. Spending over 500k per month.
  • Exceeded department expectations for productivity and accuracy levels. Generating 2000-3000 leads per day at a CPA under what was required.
  • Standardized relationship-building expectations by training and writing the company training manual on media buying.
  • Surpassed quota by 500% to generate $500,000 per month in ad spend during 2012-2014.
Self Employed Web - Affiliate Marketer
City, STATE, 05/2002 - 05/2012
  • Targeted customers for campaigns and identified appropriate marketing channels.
  • Implemented strategies to develop and expand existing customer base.
  • Managed social media platforms and utilized metrics to increase engagement and campaign performance.
  • Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
  • Used Google and Facebook Analytics to determine campaign performance and adjusted strategy to meet objectives.
  • Developed scripted ad content to enhance client marketing strategies.
  • Executed successful product introductions by coordinating actions with social media, public relations and other internal teams.
  • Created innovative and unique product branding strategies.
  • Promoted success by managing comprehensive advertising and marketing strategies, resource allocation management, relationship building and cost estimation.

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Resume Overview

School Attended

  • Miami University

Job Titles Held:

  • Senior Media Buyer
  • Senior Media Buyer
  • Affiliate Marketer

Degrees

  • Bachelor of Arts

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