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Summary
Focused Digital Media Buyer proudly offering over 25 years' experience in lead generation, data analysis, campaign creation and lead management. A determined professional known for driving business and delivering great results. Offering a background in crafting appropriate PPC and Display campaigns that fit and deliver results that meet or exceed the desired CPA and ROI needed.
Skills
Lead Generation
Strong Lead Development Skills
Computer Skills
Team Building
Data Management
Advertising and Marketing
Cost Estimates
Cross-Selling and Upselling
Knowledgeable in major DSP and PPC platforms.
Media Expense Forecasting
Strong Campaign Optimization.
Experience
07/2014 to 01/2020Senior Media Buyer22Squared | Tampa, FL,
Collaborated with media planners and developed great working relationships, which helped in identifying targeted audiences for media campaigns.
Supervised multiple clients and numerous media campaigns simultaneously and with continued success.
Identified costs involved for media campaigns and provided this information to clients in highly detailed reports.
Purchased and monitored advertising space in different publications for companies in lead generation.
Explained to clients how specific types of advertising helped promote customer products or services.
Oversaw campaign that reached millions of clients per month.
Created sales presentations to promote advertising benefits to potential customers.
Identified new customer opportunities through careful study of advertising markets.
Responded quickly to customer questions and resolved issues to restore satisfaction.
Delivered cost estimates on advertising plans and services to customers.
Provided clients with estimates of cost per lead in their advertising budgets.
Prepared advertising sales contracts and submitted to clients for sign off.
Managed over 20 accounts worth $1 million per month in ad spend.
Surpassed original quota by 50% to generate $1 million per month in ad spend during 2015.
05/2012 to 05/2014Senior Media Buyer22Squared | Atlanta, GA,
Supervised multiple clients and numerous media campaigns simultaneously and with continued success.
Identified costs involved for media campaigns and provided this information to clients in highly detailed reports.
Purchased and monitored advertising space in different publications for companies in the dating sector.
Oversaw campaigns that reached millions of clients per month.
Identified new customer opportunities through careful study of advertising markets.
Delivered cost estimates on advertising plans and services to customers.
Optimized revenue levels by developing engaging promotional programs and optimizing landing pages thru A/B testing.
Managed over ten large accounts for our company and over 450k in monthly ad spend.
Standardized relationship-building expectations by training three team members in business lead generation.
Purchased and monitored advertising space in different publications for companies in the dating sector.
Prepared advertising sales contracts and submitted to VP for sign off.
Managed over 10 large accounts for our in house media buying campaigns. Spending over 500k per month.
Exceeded department expectations for productivity and accuracy levels. Generating 2000-3000 leads per day at a CPA under what was required.
Standardized relationship-building expectations by training and writing the company training manual on media buying.
Surpassed quota by 500% to generate $500,000 per month in ad spend during 2012-2014.
05/2002 to 05/2012Affiliate MarketerSelf Employed Web | City, STATE,
Targeted customers for campaigns and identified appropriate marketing channels.
Implemented strategies to develop and expand existing customer base.
Managed social media platforms and utilized metrics to increase engagement and campaign performance.
Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
Used Google and Facebook Analytics to determine campaign performance and adjusted strategy to meet objectives.
Developed scripted ad content to enhance client marketing strategies.
Executed successful product introductions by coordinating actions with social media, public relations and other internal teams.
Created innovative and unique product branding strategies.
Promoted success by managing comprehensive advertising and marketing strategies, resource allocation management, relationship building and cost estimation.
Education and Training
Expected in 05/2001Bachelor of Arts | Political Science And GovernmentMiami University, Oxford, OH, GPA:
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