Senior media buyer, with over 16 years' experience in traditional and direct response advertising (automotive and retail). Negotiated major radio, television and print markets nationwide. Enabled the client to maximize the impact of their advertising campaigns through optimization and added value.
Direct client contact
Relationship building expert
In-depth market research skills
Strong time management and organizational skills
Solid interpersonal and communication skills
Proficient in MS Office, MS Excel, MS Word, MS PowerPoint, Strata, SBMS, MediaPro, SmartPlus, Tapscan, TVScan and EAS
07/2009 - 07/2011
Zimmerman & Partners Advertising － Ft. Lauderdale, FLSenior Media Buyer
Researched, negotiated, placed and maintained all media buys (radio, television, cable and print).
Experience in automotive and retail; Retail accounts included Ashley Furniture, AutoNation, Boston Market, Captain D's Seafood, Friendly's, Firehouse Subs, HHGregg, Jackson Hewitt, Lennar Homes, Office Depot, Party City, Pep Boys and Steak-N-Shake.
Created, evaluated and implemented presentations, proposals, RFP, rationales, recaps, flow charts, budgets, media plans and overviews for clients.
Tracked and modified buys for each campaign; collected and monitored all log times and posts.
Negotiated, recapped and placed all added value components and posting delivery.
Maintained continual communication with the directors, supervisors, account executives, traffic and clients, which included, but not limited to, market trips, meetings and calls.
01/2006 - 03/2009
Omni Advertising － Boca Raton, FLSenior Media Buyer
Researched, planned, negotiated, placed and maintained media buys (radio, television, cable and print).
Worked directly with clients and account executives on all advertising strategies and campaigns - Primary specialty - big dealer groups within one market: For example, dealership group had a single budget, which consisted of eight to twelve monthly buys (factors based on stores and/or product lines that were being advertised, in addition to co-op funds).
Created presentations, proposals, RFP and overviews, as well as composed client packets that included market information, maps, media plans, buys, rationales, added value and posting.
Developed, tracked and maintained all budgets and flow charts.
01/2003 - 12/2005
MJS Advertising － Boca Raton, FLPrint Director & Media Buyer
Researched, planned, negotiated, placed and maintained all media buys (radio, television, cable and print).
Created presentations, proposals, media buys, plans, rationales and overviews for new and existing client pitches.
Developed, tracked and maintained monthly, quarterly and annual budgets, as well as reconciled all invoices.
2001 was the first year MJS opened; solely responsible for all aspects of the traffic and media department.
Handled the entire process, from opening up the job process for the script, to coordinating the times between the voice talents and studio, to the end result of sending the final spot to the stations (included creating, sending and collecting traffic instructions).