Senior Marketing & Product Copywriter Resume Example

Senior copywriter for this omnichannel retail organization encompassing a family of brands: Scandinavian Designs, Dania Furniture and Scandis

• Handpicked as 4th member of marketing department to develop 3 websites and launch the eCommerce division for all brands. Helped grow the team to 15 members in 1st year
• Led content development for digital collateral including direct response email campaigns, website landing pages, product names and descriptions, and romance copy
• Strategized with VP of eCommerce and Web/Marketing team leaders weekly to drive marketing initiatives based on data analysis regarding efficacy in customer-facing emails and website landing pages
• Collaborated with Creative, Marketing and Social Media/Web managers on content calendar and employed marketing strategies and SEO principles to attract, evolve and improve user experience across channels, and drive conversion. Resulted in week over week increase in number of subscribers
• Analyzed results from A/B testing to determine what resonated with customers and where our content or creative layout needed improvement. Recorded quantifiable gains in email open rates, clicks for Calls to Action and decrease in number of unsubscribes
• Wrote and edited copy for TV ads for 12 markets, and national radio scripts
• Evaluated SEO content received from outside agency. Managed process of approval and extensively edited articles from freelance writers prior to publishing to maintain brand voice and meet established standards
• Oversaw production of all copy cover-to-cover for 5 catalogs annually for 2 brands that reach over 1,000,000 customers and prospects
• Created print ads, in-store promotions and signage, special event, merchandising tools, grand opening event invitations, flyers, brochures and more for 32+ stores
• Responsible for facilitating internal communications and publishing monthly employee newsletter
• Spearheaded mission to build cross-departmental partnerships between 6 teams via meetings and brainstorming sessions, resulting in enhanced communication, streamlined processes, successful collaboration and increased productivity