To Whom It May Concern, I received my BS in Recreation Administration from North Carolina A&T State University and my Post Baccalaureate Certificate in Nonprofit Management from the University of North Carolina-Greensboro, in Greensboro, NC. I wish to submit an application indicating my interest to work for your organization. I believe my skills, experience and education in Recreation Administration, Nonprofit Management and Strategic Marketing have prepared me to meet the demands and expectations of your organization. In terms of salary, I'm certain that your organization offers a fair compensation package that is compatible to the combination of my education, skills and experience. I look forward to an interview where I can provide you with more details concerning my qualifications and accomplishments. I believe a meeting to discuss our mutual interests and your need in an employee would prove mutually beneficial. To expedite this, I will contact your office soon. Successful professional, qualified with over a decade of visible achievements in event planning, brand management and media/marketing. Offering a tradition of performance excellence reversing distressed operations, enhancing their visibility while generating superior sales exposures and profits. Seeking a career-oriented position to utilize my education, experiences, skills and initiative to benefit the organization and contribute to the mental, social and spiritual needs of others while promoting personal growth and development. Referenced and documented all levels of communication through emails, social media, mobile text and binding contracts. Maintained strong knowledge of discounting and cost structures and how to calculate them. Developed advertising strategies, coordinated web/print layouts for regional publications, media outlets, restaurants, lounges and professional agencies. Configured surveys after special events and tours to assure high degree of customer service and retention; focused on customer problem-identification and resolution. Establish effective communication with venues, volunteers, media outlets, corporate partners, non-profits, sport figures and celebrities; credited with high degree of diplomacy without sacrificing customer relations. Credited for establishing a weekly networking initiative that catered to a diverse audience of professionals ages 21-55 that generated over $1 million in gross sales in a span of three years. Recognized for cultivating long-term and stable team-player philosophies; increasing profits for several venues by increasing consumer base while driving sales. Recipient of marketing and entertainment excellence recognition; considered one of the Southeast's premier brand ambassadors specializing in event production, interactive marketing and celebrity bookings. Established a strategic relationship with over 400 professional organizations in various markets in a span of six years. Over thirteen years of experience with interactive marketing, event production, creative consulting, supervising, goal planning strategies, management, public relations, celebrity bookings, contract negotiations and media research. Exceptional financial management and interpersonal skills committed to excellence, showing initiative and enthusiasm for learning and implement new marketing ideas. Well-rounded individual with excellent written, negotiation and public relations skills with proven ability to motivate and work effectively with persons from all walks of life.
Senior Marketing Manager, 08/2001 to Current FAZE, Inc – Charlotte, North Carolina
Coordinated and implemented various sales and promotional efforts for consumer/commercial markets.
Served as a liaison to secure celebrity talent for special appearances, endorsements and other initiatives.
Developed a viral marketing database with 60k contacts that increased our sales effort and efficiency by 40% annually.
Emphasized community awareness efforts and campaigns by creating highly visible events on a monthly basis.
Tracked budgets and monitored promotional campaign results as well as return on investment.
Established communication with volunteers, media outlets, non-profits/corporate partners involved in the promotions process.
Co-partnered with corporate sponsors facilitating launch events for product placement targeting specific demographics.
Supervised staff, advertisements and operations for highly visible venues accommodating 150-2,500 guests generating profits in excess of $1 million annually.
Planned calendars 1-12 months in advance to assure the most effective marketing campaigns that include price confirmations, market analysis and delivery of information being advertised.
Scheduled meetings to insure needs have been communicated and completed successfully before advertisements break.
Bachelor of Science: Recreation Administration, 2003 Andre D. Brown - Greensboro, NC
Business, Marketing and Advertising coursework
Post-Baccalaureate Certificate | Non-Profit Management: 5 2006 University of North Carolina-Greensboro (Graduate) - Greensboro, North Carolina
Bachelor of Science Degree: Recreation Administration, 5 2003 North Carolina A&T State University (Undergraduate) - Greensboro, North Carolina Recreation Administration