Senior Marketing Manager09/2013 to Current CISCOSan Jose, CA
Product Marketing-Internet of Things (IoT) Identified and defined the appropriate buyers/personas for Cisco's Connected Rail and Roadway solutions.
Created a sales enablement conversation tool to help the IoT sales team articulate Cisco's IoT product portfolio, value proposition, and talking points to advance the customer-buying journey.
Develped a business case for Cisco to enter the global utilities market.
Researched and identified the following: Key trends impacting the global utility industry; the buying decision-making process of technology buyers; Cisco's competitors, and Cisco's $2.05 billion addressable market.
Global Partner Marketing and Sponsorships-Rio 2016 Olympics Lead efforts for Cisco-Olympic 2016 Rio Games global integration and local in-country (Brazil) activation to grow brand awareness, business sales, legacy, and employee involvement Defined channel and strategic partner sponsorship packages Defined and implemented strategic content Revenue Marketing-Internet of Things (IoT) Designed Cisco's first Internet of Things global demand generations campaign in manufacturing.
Organized and led multi-disciplinary teams that included members from product marketing, partner marketing, digital marketing, and services marketing teams.
Developed marketing soft and hard offers and created customer journeys by utilizing inbound and outbound tactics (SEO, retargeting, branded landing pages, social media, 3-touch email, telemarketing, direct mail).
Secured buy-in from America's Field Sales team and Cisco partners on the campaign goals to achieve $58.5 million in SQL.
Campaign is set to launch in the U.S in Q1 2015 and will expand into Germany, China and Latin America markets.
Global Brand Marketing and Strategy Served as a liason between corporate and Asia-Pacific (e.g.
Japan/China/Korea) and Australia brand marketing teams.
Provided guidance on regional brand marketing initiatives by navigating cultural nuances in order to implement campaigns that resonate in local markets.
Guided five country-marketing teams to implement multi-channel campaigns with TV, digital, print, and outdoor advertising that made proper use of Cisco marketing assets and branding elements.
Designed and launched the Brand Innovation Challenge program, which produced 48 new brand campaign concepts from Asia, Latin America, Europe and North American markets.
Marketing Strategy Analyzed the business models of Cisco's top cloud competitors (i.e.
Amazon, IBM, Microsoft and Google).
Presented key findings to Cisco's VP of Services regarding competitor's products, positioning, pricing and implications they have on Cisco's $1+ billion Intercloud initiative.
MBA Strategy Associate01/2012 to 06/2012 THE WALT DISNEY COMPANY Media NetworksBurbank, CA
Conducted a strategic assessment of YouTube's $100+ million original channel initiative and highlighted the potential opportunities, risks, and challenges for Disney/ABC to enter the original content space.
Collaborated with VP of Strategy to research and develop recommendations for Disney/ABC Senior leadership on how it can cultivate a culture of innovation across all business units.
Recommendations are under review by key executive stakeholders.
Business Development Manager01/2010 to 01/2012 OOYALAMountain View, CA
Global online video technology company that helps enterprises and brands analyze and monetize online video.
Analyzed the industry structure, competitive environment, and market opportunity of South Korea's digital media market.
Presented a market entry plan to Senior Management that convinced them to establish a multi-million dollar reseller/distribution partnership with CJ Entertainment and Media of South Korea.
Exceeded 2010 sales plan by 45%: Developed, negotiated and closed $2.6 million in new partnership deals.
Collaborated with Marketing and Product Management teams to build customized campaigns that generated $6.5 million in SQL.
Director01/2008 to 01/2009 THE ADVISORY BOARD COMPANY-H*WORKS CONSULTINGSan Francisco, CA
Global healthcare research, consulting and technology firm.
Negotiated and closed 8 deals that resulted in $830K through a full cycle consultative selling process.
Advised senior healthcare executives in identifying issues and recommending solutions to improve the operating and financial performance of their hospitals.
Managed three Senior Marketing Associates in designing and implementing campaigns that generated $8 million of new business opportunities across ten product lines.
Consultant/Project Manager01/2005 to 01/2007 KAISER PERMANENTEOakland, CA
Analyzed the operations of six Kaiser Permanente medical departments; successfully presented recommendations to executive leadership that resulted in a 30% reduction in patient wait times.
Oversaw the successful implementation of a Virtual Colonoscopy technology program across three hospitals by managing the goals, priorities and expectations of physician leaders, external clients, and senior management sponsors.
Led a cross-functional team to develop and implement a strategy that improved Kaiser Permanente's online appointment scheduling utilization by 45% across 17 Pediatric departments.
Administrative Fellow01/2003 to 01/2005 UNIVERSITY OF MICHIGAN HEALTH SYSTEMAnn Arbor, MI
Selected to be a part of a 2-year leadership development program across the UMHS hospital and medical school.
Provided staff leadership to the CEO and his Senior Executive Leadership team.
Conducted strategic market research, financial analysis and developed business case for senior leadership that led to the establishment of a $5.4 million joint venture between the UM Health System and a local hospice organization.
M.B.A: Marketing, Finance and StrategyJune 2013UCLA ANDERSON SCHOOL OF MANAGEMENTLos Angeles, CAMarketing, Finance and Strategy
Masters: Health Services AdministrationMay 2003UNIVERSITY OF MICHIGAN SCHOOL OF PUBLIC HEALTHAnn Arbor, MIHealth Services Administration
Bachelor of Arts: ReligionMay 2001UNIVERSITY OF MICHIGANAnn Arbor, MIReligion
Awarded Cisco Digital and Social Media Certificates (2015) Studied abroad in Seoul, South Korea (2011) and Dubai/Jordan (2012) Co-founded non-profit organization that provides primary care services to low income families in Ann Arbor, MI (2005) Ran own door-to-door bookselling business vis the Southwestern Company from 1999-2001 Runner (Chicago Marathon 2003/2004, San Diego Marathon 2008, Tough Mudder, and Ragnar Relay). NBA basketball and college football fan.
ADDITIONAL Awarded Cisco Digital and Social Media Certificates (2015) Studied abroad in Seoul, South Korea (2011) and Dubai/Jordan (2012) Co-founded non-profit organization that provides primary care services to low income families in Ann Arbor, MI (2005) Ran own door-to-door bookselling business vis the Southwestern Company from 1999-2001 Runner (Chicago Marathon 2003/2004, San Diego Marathon 2008, Tough Mudder, and Ragnar Relay). NBA basketball and college football fan.