Visionary marketing professional with proven record of driving market share and online revenue by providing thought leadership across digital marketing, eCommerce, campaign, and agency management for multiple brands concurrently. Skilled in establishing trust with key stakeholders, leadership, and internal teams, managing global digital campaign strategy development and execution to establish powerful online presence and reach target audiences. Engaging communicator building collaboration across cultural / language barriers, achieving defined objectives and deadlines, and identifying new growth areas. Campaign Management B2B & B2C Marketing Media Planning Social Media Creative Development Paid Search / SEM Strategic Planning Mobile Branding SEO Content Development Integrated Marketing Email Marketing Direct Response Hospitality Marketing
Hootsuite, ExactTarget, CheetahMail, BrightEdge, JIRA, SharePoint, HTML, Dreamweaver, Google Adwords, Google Analytics, HubSpot, Nielsen, comScore and more.
01/2018 to Current
Senior Marketing ManagerCompany Name － City, State
Management and execution of integrated, multi-channel marketing plans to grow member acquisition, retention and brand.
Manage lead generation efforts including paid search, email marketing, social media and creative/content development.
Explore and build co-branding partnerships with affiliates to develop and execute marketing plans that foster strong relationship ties between involved parties and that benefits our customer base.
Develop marketing automation initiatives, including building segmentation, targeting and personalization approaches to defining optimal touch-point strategies.
Work closely with International Association of Women spokesperson to manage media placements and partnerships.
Leverage analytics to track performance, mine insights, optimize and ultimately improve the customer experience.
01/2012 to 01/2017
eCommerce ManagerCompany Name － City, State
Drove online revenues for hotels across several brands through management and execution of localized digital marketing.
services including content / website management, SEO, paid search, retailing, social media, and email marketing.
Created compelling content and managed website updates for individual hotels.
Provided thought leadership and built strategic partnerships with internal and external teams, delivering analysis of commercial performance and marketing trends to align targeted consumer segments with regional corporate objectives.
Executed revenue-driven tactics for business growth by analyzing market and hotel-level pace and position to identify need periods and new opportunities.
Managed listings on 3rd party sites, Google My Business and online travel agencies (OTAs), to improve online presence.
Partnered with key hotel contacts and management companies to communicate brand initiatives and align local online marketing activities with brand strategy.
Worked with cross-functional teams including Revenue Management, Regional Marketing and Brand teams to execute marketing initiatives.
Advised hotel teams on social media strategies and best practices to improve online reputation.
01/2006 to 01/2012
Senior Advertising SpecialistCompany Name － City, State
Managed global digital campaign strategy, development, and execution in the US and globally in Europe, APAC, and Latin America.
Oversaw agency relationships and internal review process for creative development / production and media planning.
Ensured advertising creative was compliant with Accenture's visual identity and brand guidelines.
Built synergy with offline media and cross-platform compatibility, increasing overall campaign effectiveness.
Identified and tested new, innovative opportunities to reach senior decision makers, such mobile / tablet advertising and social media platforms.
Partnered with analytics team to establish KPIs, monitor and optimize media, and create content to improve performance.
Developed and managed multiple vertical online and offline campaigns such as Healthcare, supporting Accenture's key growth initiatives.
Evolved digital advertising guidelines to strengthen brand relevancy and accommodate for new technology.
Designed landing pages and additional web content for online display and paid search campaigns.
Executed global campaigns by partnering with local marketing contacts and vendors / agencies in other countries.
Evaluated sponsorships with publications such as Wall Street Journal, Harvard Business Review, and the Golf Digest.
01/2005 to 01/2006
Online Marketing AnalystCompany Name － City, State
Maintained online media kit and internal sales and marketing resource page.
Developed sales collateral and packages for Tribune Interactive properties and products.
Communicated new products and website changes to national sales team.
Worked in conjunction with publishing to develop cross-media packages.
Identified growth areas by producing quarterly competitive market-share analysis reports.
Developed brand strategy for Tribune Interactive, enhancing awareness and driving equity.
Increased sales by educating publishing sales teams on value of online advertising.
Planned and executed sales meetings and other industry-related events, building buy-in with key decision makers.
Aggregated internal and external research, economic analysis, industry trends to provide direction on emerging marketing initiatives.
Created a weekly newsletter highlighting new product offerings, sales collateral and recognizing employee achievements.
Analyzed website advertising inventory and established new ways to monetize Tribune's newspaper websites.
Bachelor of Arts (BA): Journalism (Advertising & Public Relations) PsychologyUNIVERSITY OF WISCONSIN-MADISON － City, StateJournalism (Advertising & Public Relations) Psychology
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UNIVERSITY OF WISCONSIN-MADISON
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Senior Marketing Manager
Senior Advertising Specialist
Online Marketing Analyst
Bachelor of Arts (BA) : Journalism (Advertising & Public Relations) Psychology
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