Senior Marketing Manager Resume Example
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SENIOR MARKETING MANAGER
Professional Summary
Results-oriented Marketing Professional dedicated to driving customer satisfaction and product visibility through highly-targeted online and offline marketing strategies. Experienced in public relations, relationship building and management cross-culturally.
Skills
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Work History
Senior Marketing Manager, 05/2010 to Current
Insulet Corporation – Nashville , TN
Insulet Corporation – Nashville , TN
- Directed and coordinated marketing activities and policies to promote China and on campus executive education programs.
- Analyzed business developments and monitored global market trends.
- Directed a successful SEO via Baidu and link-building campaign to increase the website's credibility and drive traffic to the EE China site.
- Launched first social media site (Weibo) in China.
- Launched airport VIP lounge campaign in over 14 VIP Lounges in two Shanghai Airports.
- Worked with PR firm in Boston and Shanghai to write press releases and media advisories every month for event announcements and public relations efforts.
- Cultivated and managed relationships with key clients, vendors and community partners.
- Collaborated with designers and the editorial team on marketing materials.
- Proofed and approved production and printing drafts of promotional materials.
- Developed key messaging, branding and positioning statements with internal team and vendors.
Program Manager, 02/2005 to 04/2010
Faneuil – Bradenton , FL
Faneuil – Bradenton , FL
- Directed all phases of sponsor outreach projects, from implementation to completion.
- Directed planning, budgeting, vendor selection and quality assurance efforts.
- Supervised the work of four team members, offering constructive feedback on their work performance.
- Reviewed customer concerns and new opportunities to drive business strategy at weekly planning sessions.
- Strengthened MIT Media's Lab's business by heading the Media Lab ++ Event in Tokyo. All preparation work was done in Boston and event was successfully completed in Tokyo with more than 200 sponsors and press in attendance.
- Managed the highest volume account and revenue generator in the Things That Think Consortium with over 30 corporate sponsors.
- Expanded cross-functional organizational capacity by collaborating with the student researchers, faculty, sponsors, and vendor for the success of the bi-annual sponsor conferences.
- Coordinated upper management's market visits and key account calls.
- Developed methods to establish and clarify customer objectives.
Teacher, 10/1997 to 08/2003
Catholic Charities – Pinellas Park , FL
Catholic Charities – Pinellas Park , FL
- Educated college students in the basics of English grammar and conversational speaking.
- Coordinated communication between students and school administration to create an effective and culturally-sensitive learning environment.
- Developed and taught a curriculum to improve students' conversational abilities.
- Designed seasonal programs emphasizing vocabulary, pronunciation and reading comprehension.
- Administered and graded tests and assignments to evaluate student progress.
- Improved instruction methods by using a variety of assessment tools and strategies.
- Gave one-on-one attention to each student while maintaining overall focus on the entire group.
- Worked with an average of 12 students per class.
Education
Bachelor of Arts: Political Science/Sociology/Chinese, 1997
University of Massachusetts at Amherst - City, State
University of Massachusetts at Amherst - City, State
Accomplishments
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Resume Overview
School Attended
- University of Massachusetts at Amherst
Job Titles Held:
- Senior Marketing Manager
- Program Manager
- Teacher
Degrees
- Bachelor of Arts : Political Science/Sociology/Chinese , 1997
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