SEARCH

Senior Marketing Manager Resume Example

Resume Score: 80%

Love this resume?Build Your Own Now
SENIOR MARKETING MANAGER
Professional Summary
Results-oriented Marketing Professional dedicated to driving customer satisfaction and product visibility through highly-targeted online and offline marketing strategies. Experienced in public relations, relationship building and management cross-culturally.
Skills
  • Fluent in Mandarin and Japanese
  • Superior verbal and written communication skills
  • Brand development and management
  • Analytical thinker
  • Excellent interpersonal skills
  • Innovative (able to "think outside the box")
  • Natural leader
  • Exceptional attention to detail
  • Composed
  • Crisis communication
  • Calm under pressure
Work History
Senior Marketing Manager, 05/2010 to Current
Harvard Business School – Boston, MA
  • Directed and coordinated marketing activities and policies to promote China and on campus executive education programs.
  • Analyzed business developments and monitored global market trends.
  • Directed a successful SEO via Baidu and link-building campaign to increase the website's credibility and drive traffic to the EE China site.
  • Launched first social media site (Weibo) in China.
  • Launched airport VIP lounge campaign in over 14 VIP Lounges in two Shanghai Airports.
  • Worked with PR firm in Boston and Shanghai to write press releases and media advisories every month for event announcements and public relations efforts.
  • Cultivated and managed relationships with key clients, vendors and community partners.
  • Collaborated with designers and the editorial team on marketing materials.
  • Proofed and approved production and printing drafts of promotional materials.
  • Developed key messaging, branding and positioning statements with internal team and vendors.
Program Manager, 02/2005 to 04/2010
Massachusetts Institute of Technology – Cambridge, MA
  • Directed all phases of sponsor outreach projects, from implementation to completion.
  • Directed planning, budgeting, vendor selection and quality assurance efforts.
  • Supervised the work of four team members, offering constructive feedback on their work performance.
  • Reviewed customer concerns and new opportunities to drive business strategy at weekly planning sessions.
  • Strengthened MIT Media's Lab's business by heading the Media Lab ++ Event in Tokyo.  All preparation work was done in Boston and event was successfully completed in Tokyo with more than 200 sponsors and press in attendance.
  • Managed the highest volume account and revenue generator in the Things That Think Consortium with over 30 corporate sponsors.
  • Expanded cross-functional organizational capacity by collaborating with the student researchers, faculty, sponsors, and vendor for the success of the bi-annual sponsor conferences.
  • Coordinated upper management's market visits and key account calls.
  • Developed methods to establish and clarify customer objectives.
Teacher, 10/1997 to 08/2003
Mie University – Mie Prefecture, Japan
  • Educated college students in the basics of English grammar and conversational speaking.
  • Coordinated communication between students and school administration to create an effective and culturally-sensitive learning environment.
  • Developed and taught a curriculum to improve students' conversational abilities.
  • Designed seasonal programs emphasizing vocabulary, pronunciation and reading comprehension.
  • Administered and graded tests and assignments to evaluate student progress.
  • Improved instruction methods by using a variety of assessment tools and strategies.
  • Gave one-on-one attention to each student while maintaining overall focus on the entire group.
  • Worked with an average of 12 students per class.
Education
Bachelor of Arts: Political Science/Sociology/Chinese, 1997
University of Massachusetts at Amherst - Amherst, MA
Accomplishments
Build Your Own Now

DISCLAIMER

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Harvard Business School
  • Massachusetts Institute of Technology
  • Mie University

School Attended

  • University of Massachusetts at Amherst

Job Titles Held:

  • Senior Marketing Manager
  • Program Manager
  • Teacher

Degrees

  • Bachelor of Arts : Political Science/Sociology/Chinese , 1997

Similar Resumes

View All
Senior-Marketing-Manager-resume-sample

Senior Marketing Manager

Chandigarh University

Torrance, California