- Montgomery Street, San Francisco, CA 94105
- (555) 432-1000
- resumesample@example.com
- Date of Birth:
- India:
- single:
- https://JessicaClaire.journoportfolio.com/
Innovative marketing copywriter, copy editor, and storyteller with impressive portfolio and more than 10 years of experience. Adept at strategic planning and creative content development, blending superior writing and research skills to successfully target a wide range of audiences. Inspiring team leader who brings individuals and groups together to achieve the desired goal. Looking for a compelling company where I can make a positive impact while continuing to grow personally and professionally.
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3Q Digital Marketing – San Francisco, CA,
Senior copywriter for this omnichannel retail organization encompassing a family of brands: Scandinavian Designs, Dania Furniture and Scandis
- Handpicked as 4th member of marketing department to develop 3 websites and launch the eCommerce division for all brands. Helped grow the team to 15 members in 1st year
- Led content development for digital collateral including direct response email campaigns, website landing pages, product names and descriptions, and romance copy
- Strategized with VP of eCommerce and Web/Marketing team leaders weekly to drive marketing initiatives based on data analysis regarding efficacy in customer-facing emails and website landing pages
- Collaborated with Creative, Marketing and Social Media/Web managers on content calendar and employed marketing strategies and SEO principles to attract, evolve and improve user experience across channels, and drive conversion. Resulted in week over week increase in number of subscribers
- Analyzed results from A/B testing to determine what resonated with customers and where our content or creative layout needed improvement. Recorded quantifiable gains in email open rates, clicks for Calls to Action and decrease in number of unsubscribes
- Wrote and edited copy for TV ads for 12 markets, and national radio scripts
- Evaluated SEO content received from outside agency. Managed process of approval and extensively edited articles from freelance writers prior to publishing to maintain brand voice and meet established standards
- Oversaw production of all copy cover-to-cover for 5 catalogs annually for 2 brands that reach over 1,000,000 customers and prospects
- Created print ads, in-store promotions and signage, special event, merchandising tools, grand opening event invitations, flyers, brochures and more for 32+ stores
- Responsible for facilitating internal communications and publishing monthly employee newsletter
- Spearheaded mission to build cross-departmental partnerships between 6 teams via meetings and brainstorming sessions, resulting in enhanced communication, streamlined processes, successful collaboration and increased productivity
Get It Done Write – City, STATE,
Executed business agreements for copywriting and editing services with multiple national companies for a wide range of Industries to include: solar microinverter manufacturing, healthcare, education, retail, hospitality and design
- Consulted and partnered with leaders in each organization to assess needs and develop plan of action
- Accomplished goals by serving as expert brand ambassador through extensive industry and product research
- Produced digital and print assets to include: website content, blog articles, social media content, ebooks, brochures, signage, catalog copy, educational textbooks/workbooks
- Built and managed content strategy with key stakeholders, identifying target audiences to drive results back to the company. Results included increase in organic traffic to websites, growth in customer base, boost in sales of products and services
Creative Circle – City, STATE,
Selected for adaptability and extensive expertise by this staffing agency. Long-term projects included:
- Hello Sense, Inc. - Blog writer. Researched, wrote and edited scientifically supported long-form blog articles for company selling innovative sleep tracking device
- Restoration Hardware - In-house editor during fast-paced production of 4 catalogs with rigorous deadlines. Collaborated with editors and designers regarding print design for each catalog
San Francisco State University - San Francisco, CA
University of California, Santa Cruz - Santa Cruz, CA
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School Attended
- San Francisco State University
- University of California, Santa Cruz
Job Titles Held:
- Senior Marketing & Product Copywriter
- Copywriter and Editor, Business Owner
- Copywriter
Degrees
- Master of Arts
- Bachelor of Arts
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