Reliable, fun, and quirky digital media professional specializing in
strategic account management. Excellent project and time management
skills. Growth-oriented rapid learner. Thrives in a fast paced, unstructured, creative and positive
working atmosphere. 10 years experience within ad agency, start-up, and
network environments servicing clients.
Digital & Mobile Advertising
Media Planning & Buying
Publisher Services & Monetization
Marketing Planning & Implementation
Special Event Planning
At AdColony, I was part of the very first fully
integrated brand campaign within a gaming title. I worked closely with gaming
developers on integrating branded skinned elements directly into a high profile
game. I worked cross
functionally with the brand sales team and agency on a tight deadline for the launch, and came
out successful in showcasing a new product to our company.
04/2016 to Current
Senior Manager, Publishing StrategyAdColony － SAN FRANCISCO, CA
Works with top gaming clients to scale business and grow monetization efforts using AdColony's video monetization platform.
Grows top mobile game publisher partnerships and identifies creative solutions to maximize revenue through creative deal negotiations.
Delivers performance reviews using data-driven and actionable insights.
Gains in-depth understanding of publishers' business models and technical features of apps in order to pitch AdColony products and strategies for optimizing performance.
Special event planning lead for team events to build AdColony's publisher presence in the San Francisco market.
12/2014 to 03/2016
Senior Partner ManagerSAY Media － San Francisco, CA
Dedicated contact for Tempest publishers post migration, relaying product updates and new features across the CMS platform, growing pageviews from 50M to 500M within one calendar year.
Gathered partner feedback for product and engineering teams to influence internal product roadmap.
Collaborated with sales teams on custom content opportunities.
Basic knowledge of Google Analytics, Tableau, and SEM Rush for creation of audience development growth strategies.
Ownership of Tempest marketing communications, including email newsletters, blog updates, and partner facing documentation.
Experience with Jira and Zendesk ticketing systems in order to organize partner issues and task projects internally.
08/2013 to 12/2014
Senior Media Services ManagerSAY MEDIA － SAN FRANCISCO, CA
Represented the voice of SAY's product offerings, display & mobile, to top engaging publishers within the network.
Tempest partner manager and liaison between sites and product & engineering teams.
Worked with adops to ensure that all campaigns are delivered in full.
04/2012 to 08/2013
Media Services ManagerSAY Media － San Francisco, CA
Pro-actively identified and developed quality business opportunities with partners to maximize brand quality of the network.
On-going pricing negotiations for +50 strategic accounts to ensure sustainable partnerships while maintaining 80% margin.
Collaborated with engineering to problem solve integration concerns.
Trained media team with best practices in troubleshooting, integration, onboarding, and internal reporting processes.
09/2010 to 04/2012
Associate Affiliate Account ManagerCOMMISSION JUNCTION － SAN FRANCISCO, CA
Executed advertiser affiliate-marketing programs to loyalty publishers to hit sales targets.
Managed and retained publisher relationships through optimization efforts as well as recruit publishers to develop advertiser programs.
Developed advertiser program growth strategies.
06/2008 to 08/2010
Account Executive/Media PlannerSerino Coyne － SAN FRANCISCO, CA
Executed marketing sponsorships & broadcast promotions for touring productions of Broadway musicals, including Wicked, Jersey Boys and Disney's Mary Poppins.
Lead the quarterly promotional process with broadcast partners, including the negotiation and execution of promotional opportunities.
Managed marketing promotions with hotels to stimulate tourist ticket sales.
Coordinated day-to-day management of all marketing activity including print production, added value, and vendor relationships.
Special event planning with Wicked cast member events as well as media partner events.
07/2007 to 05/2008
Assistant Media PlannerCARAT USA － DALLAS, TX
Assisted in account planning, client services, and target research for RadioShack's national branding & regional retail campaigns.
Planned TV flights, buy schedules, and specs for national branding TV advertising; planned and managed regional press and local radio projects; pitched national cinema advertising plan.
Managed materials needs deadlines for network TV added value opportunities; aided with the magazine RFP process and upheld added value; maintained billing process and lead monthly billing meetings.
Education and Training
Bachelor of Science: AdvertisingUniversity of Texas at Austin － Austin, TX
Advertising, business development, client services, event planning, inventory management and optimization, marketing events, marketing communications, publisher services, negotiations, presentations, process creation, project management, strategic partnerships