+30 years of demonstrated success aiding companies to optimize and streamline processes to propel improvements in efficiency, productivity and revenue generation. Practiced business consultant with in-depth understanding of all facets from marketing to operations. Ambitious and confident leader with invaluable insights and critical-thinking skills. Proven strength in formulating and implementing successful marketing campaigns, branding initiatives, growing market share through established and innovative strategies. Results oriented and collaborative professional bringing expertise in brand management, assessing market trends, developing targeted ROI marketing strategies designed to drive profits, and strengthen customer dominance. EMPHASIS GLOBAL MARKETING
Skills
Food Industry Expert | Marketing Expertise | Market Research | Trend Analysis | Retail Operations | Business Management | Business Analytics | ROI Business Market Strategies | Demographic Marketing | Strategic Planning | Branding | New Product Development | Recipe Management | Private Label Development & Optimization | Procurement & Buying | SOP and POS Development Expert | Test-Marketing Strategist | Product Full-Life-Cycle/SKU Rationalization Expert | Internal and 3rd Party DSD Supply Chain Distribution Management Experience | Profitability Metrics Analyst | P & L Management | Certified Training & Food Safety Specialist | Certified International HACCP Expert | Schematics/Merchandising/Plan-o-grams | Production Floor Plan Optimization & Ergonomics Expert | Grocery Store Acquisition Expertise | Commercial and In-Store Bakery & Dessert Specialist | Service Deli & Gourmet Cheese Specialist | Culinary Gourmet Food & Food Service Expert | Hispanic Food & Tortilleria Expertise | Food & Beverage Expertise | Certified FDA & USDA Food Labeling Expert |
Advertising, Trend
Analyst
Branding
Business development
Business Management
Competitive analysis
Clients
Data analysis
Decision-making
Documentation
Estimating
Finance
Financial
Funds
Managing
Marketing strategies
Marketing strategy
Market Research
Marketing
Market
Mentoring
Merchandising
Negotiation
Enterprise
New Product Development
Optimization
POS
Procurement
Profit
Public relations
Research
Retail
Safety
Sales
Schematics
SOP
Strategist
Strategic Planning
Supply Chain
Teambuilding
Critical thinking
Communication
Conflict resolution
Collaboration
Data management
Organizational skills
Relationship building
Experience
SENIOR EXECUTIVE MARKETING CONSULTANT | PRESIDENT, 12/2018 - Current MRG CONSULTING – City, STATE,
Developed campaigns and specific marketing strategies for clients, nationally and internationally.
Created documentation outlining research findings, for use by clients to drive company branding efforts, to increase market presence, and brand recognition.
Provided in-depth data analysis, to optimize growth opportunities, to support company objectives, resulting in increase in new business.
Completed in-depth reviews of market conditions, trends, and internal company analytics, to guide future capital expenditures and financial resource investment decisions, for clients.
Provided financial analysis and strategic recommendations to support business objectives.
Reviewed established procedures to assess areas in need of improvement.
Facilitated compliance with FDA and USDA regulations.
Marketing Vice President Service Deli/Bakery , 11/2011 - 12/2020 Stater Bros. Corporate Headquarters – City, STATE,
Managed multi-million dollar division for Food Industry Grocer, Stater Bros.
Executed business development decision-making, to optimize profitability, marketing strategy, and communications planning.
Established and executed goals across 300+ company departments, to maximize profitability, and reduce costs.
Managed full-cycle marketing and advertising strategies, including competitive analysis, communications planning, estimating costs, procurement, negotiation, managing resource allocation, capital expenditures, P & L.
Creator of Stater Bros. Cleo & Leo” private label brand, Cleo and Leo private label, ranks 3rd, against all national and corporate brands within Stater Bros. Markets (Coca-Cola is #1).
Represented Stater Bros.Corporation as liaison for Federal (FDA, USDA), State, County, and City agencies, to include Health Department, Weights and Measures, public relations, charities, and other industry partners, to establish and maintain strong community ties.
In addition to my role as an executive officer for Stater Bros.
Markets, I served on a variety of diverse committees, to help drive funds to serve and meet the needs of non-profit organizations and the communities we served.
Penetrated new markets and retail channels through strategic planning, competitive analysis and product concepts.
Formulated and launched marketing and promotional campaigns to maximize profits.
Used trends in customer industries and marketplaces to shape solutions and drive business approaches.
Coordinated and managed major proposal processes from initiation to implementation.
Liaised with sales, technical services and customer relations personnel to drive on-time, under-budget project completion.
Designed program to eliminate silos in marketing and minimize communications and design barriers.
Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
Created and launched enhanced content strategies, improving product conversion.
Managed web-based demand generation campaigns by collaborating with internal channels to develop brand consistency and best practices.
Conferred with advertising managers to develop and implement marketing plans.
Exceeded sales and profit goals by supervising all marketing and planning activities.
Cultivated sponsorships with related and partnering entities to enhance marketing objectives.
Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns.
Led staff on development of products and promotions, sales analysis and creative services.
Researched market competitors to identify potential new products and service opportunities.
DIRECTOR RETAIL, 12/2005 - 11/2011 Stater Bros. Corporate Headquarters – City, STATE,
Developed positive, performance-based internal sales and marketing culture to include: mentoring staff, SOPs and POS creation, marketing retail execution strategies, labor, and training.
Coordinated with retail operations, finance, IT, social media, public relations and other teams, internally and externally, to optimize efficiencies and profits.
Performed analytical market research, creating reports to optimize marketing and sales strategies.
Led business transition teams for Albertsons’s/Lucky Store acquisition of 44 stores.
Conducted SWOT analysis for all departments, within the Service Deli, Bakery, Bake Shop, Cafe Division, thus leading the company in all time record sales and comp sales annually.
Researched market to identify product opportunities and propose sales strategies.
Hired, trained, and mentored 100's of managers.
Developed and implemented targeted sales strategies to minimize shrinkage and generate revenue.
Enhanced operational performance by developing effective business strategies, systems and procedures.
Trained, managed and motivated employees to promote professional skill development.
Generated daily operational and sales reports for corrective action or continuous improvement.
Boosted profit opportunities, conducting cost, schedule, contract performance, variance and risk analysis procedures for corrective action.
Capitalized on existing talent while facilitating recruitment and development of new talent.
Introduced complete onboarding and training programs, surpassing established team sale targets and employee retention goals.
Supported community outreach initiatives by partnering with local organizations.
Checked supply against demand by overseeing all merchandising decisions, replenishment and inventory management.
Met operational objectives by establishing qualified staff, promoting adherence to health regulations and providing outstanding customer service.
Directed District Supervisors in creating dynamic displays of new merchandise to catch attention of store customers.
Hired and mentored core start-up team, working to outline initial company policies and procedures.
Assessed each employee's individual strengths and delivered mentoring to improve upon weak skill levels.
Conducted staff evaluations and determined promotions and realignments or reductions in workforce.
Streamlined operational efficiencies by coordinating staff development and succession planning.
Identified and solved complex strategy problems to drive organizational goals.
Participated in networking events to establish and cement community ties, B2B relationships and industry connections.
District Supervisor/Specialist, 06/1995 - 02/2006 Stater Bros. Corporate Headquarters – City, STATE,
Assessed, optimized and elevated operations to target current and expected demands.
Eliminated process discrepancies, implementing continuous improvements for scheduling procedures across multiple client calendars.
Strengthened product branding initiatives and coordinated effective marketing campaigns.
Enhanced data collection accuracy by preparing, authoring and updating communications and policy memorandums.
Mentored newly hired employees by explaining tactics for building sales pipelines.
Recruited, hired and trained new employees, including monitoring and review of individual performance.
Identified new markets for penetration by carefully researching potential customers' buying habits.
Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.
Supervised and trained customer service team members to provide exceptional service, driving retention and satisfaction.
Interacted with prospects and customers at various events, including trade shows, seminars and workshops.
Delivered consistent one-on-one and group training sessions to help Department Heads and Managers improve skills and selling techniques.
Education and Training
MASTER OF ARTS: MANAGEMENT, Expected in 04/2019 - UNIVERSITY OF REDLANDS - Redlands, CA, GPA:
Whitehead Leadership Member
3.76 GPA
Completed professional development in International Business Consulting
International Dairy Deli Bakery Recipient
California Grocer's Association Recipient
Southern California Dairy Deli Bakery Council Recipient
BACHELOR OF SCIENCE: BUSINESS, Expected in 05/2011 - University Of Redlands - Redlands, CA GPA:
3.52 GPA
Completed professional development in Global Business-Cambridge UK
Accomplishments
Certified Fellow of the Whitehead Leadership Society— University of Redlands 2019, Nominated for Shelby’s National Publication of The Claire Report’s “Women of Influence in the Food Industry” 2019, Featured Marketing expert on The Show Runner Marketing Podcast—2019.
Nominated “Retailer of the Year” 2018 DDBC Southern California 2018, IDDBA Job’s Creation Committee 2018, IDDBA’s Retail Management Forum Committee Member 2011-2019, Stater Bros.
New Store Design Committee 2018, “Big Cheese Award” 2015 Dairy Deli Bakery Council Southern California, National Association of Professional Women’s “Woman of the Year” 2011, TopSource “MAC Member of the Year” 2011, Global Business Challenges Cambridge, United Kingdom 2007, Certified FDA and USDA Labeling Foods Marketed in the United States 2005—Institute of Food Technologists, International HACCP Certification—California State Polytechnic University Pomona, CP-FS Certified National Environmental Health Association 2004.
City of Hope Fashion Show Committee Member 2011-2019, DDBC So Cal Seminar Committee Member 2011-2019.
Certifications
Food Industry Expert | Marketing Expertise | Market Research | Trend Analysis | Retail Operations | Business Management | Business Analytics | ROI Business Market Strategies | Demographic Marketing | Strategic Planning | Branding | New Product Development | Recipe Management | Private Label Development & Optimization | Procurement & Buying | SOP and POS Development Expert | Test-Marketing Strategist | Product Full-Life-Cycle/SKU Rationalization Expert | Internal and 3rd Party DSD Supply Chain Distribution Management Experience | Profitability Metrics Analyst | P & L Management | Certified Training & Food Safety Specialist | Certified International HACCP Expert | Schematics/Merchandising/Plan-o-grams | Production Floor Plan Optimization & Ergonomics Expert | Grocery Store Acquisition Expertise | Commercial and In-Store Bakery & Dessert Specialist | Service Deli & Gourmet Cheese Specialist | Culinary Gourmet Food & Food Service Expert | Hispanic Food & Tortilleria Expertise | Food & Beverage Expertise | Certified FDA & USDA Food Labeling Expert
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