Senior Creative Lead, 05/1994 to CurrentSan Francisco Bay Area, CA
Develop and oversee the creative development of advertising campaigns for a variety of clients across multiple platforms from conception to completion representing $250,000-plus of media purchasing per client.
Extensive client needs analysis with other departments to craft advertising solutions.
Co-ordinate budget, pre-production, production and post-production with internal and external vendors, from auditioning talent to field direction and graphic design.
Work with client to develop yearly campaigns to include digital, web, print and television and social media from concert to completion and monitor campaign success and tweak as needed.
Producer, 05/1993 to 05/1994KUSI-TV － San Diego, CA
Oversee daily production of live morning news program.
Develop show run downs, write news stories and generate package ideas, book guests and responsible for an over 50% ratings improvement for the same day-part upon show introduction.
Public Affairs Producer/Production, 06/1989 to 05/1993KNTV-TV － San Jose, CA
Producer of weekly public affairs program "Communidad del Valle".
Improved new program format and protocol by development of new graphic design, new show format and story development.
Work closely with community to network with local organizations to book prominent figures relevant to the Hispanic culture, creating regular weekly features and returning expert guests.
Production department member specializing in graphic design for live new broadcasts, camera operation and studio/field production.
Associate Producer, 06/1988 to 06/1989KCAL-TV － Los Angeles, CA
Mid-Morning Los Angeles".
Write, produce and generate show segments, including booking celebrity guests, authors and news makers, such as Henry Kissinger and Cesar Chavez.
Development of show topics and themes, field produce segments, produce show promotions.
Master of Fine Arts:Television Production and ManagementCity University of New York, Brooklyn College － Brooklyn, New YorkTelevision Production and Management
Bachelor of Arts:Television and Radio Broadcasting/Theatre Arts/English LiteratureCalifornia State University － Fresno, CATelevision and Radio Broadcasting/Theatre Arts/English Literature
Demonstration Reel (Commercials) Long form VOD demo available upon request
Objective: Position as creative or marketing specialist or communications writer/specialist within a company's marketing or promotions department utilizing writing, creative, communication, marketing, design and organizational skills.
Summary: Creative, award-winning, experienced professional with extensive project management skills, producing and developing digital, television, on-line, video on demand and print/web campaigns from concept to completion. Oversees creative development, budgeting, managing pre-production, production and post-production crews and works with a variety of departments to accomplish clients' advertising goals across multiple platforms. Experience includes: producing, writing, creating and generating ideas, producing and organizing advertising campaigns and promotions, branding, budgeting, research, talent coordinating, supervision of production crews, and directing studio and field and post production.
Women in Cable Television, Academy of Television Arts and Sciences, Alpha Epsilon Rho
-Five time Telly Award Winner, Commercials: "DeYoung Museum", "Sonoma County Health Dept." "Golden 1 Credit Union" "Erik's Deli", "Bay Home and Windows" 1998-2012
-Four time Comcast Spotlight Spot of the Quarter Winner: "Cold Stone Creamery" "Lehmer's Buick GMC" "Golden 1 Credit Union" (2)
-Addy Award Winner: "DeYoung Museum"
-Partners in Advertising with TCI Award Recipient "O'Rourke Advertising Partnership"
-11 Time Spot of Month Winner ~ Bay Cable Advertising (Various)
Excellence in Production, Best Directing Award, Bay Cable Advertising "New College of California"
-Cable Advertising Bureau Award Winner: "Vallco Fashion Park Campaign"
-2 time Emmy Award nominee for "Mid-Morning L.A." segments: "This Could Be Your Baby" "What's in That?" (KCAL-TV)
-San Jose Hispanic Chamber of Commerce Service Award for "Comunidad del Valle"
Additional Information, List of Additional Credits, Published Articles, available upon request.
Master of Fine Arts : Television Production and Management Bachelor of Arts : Television and Radio Broadcasting/Theatre Arts/English Literature Demonstration Reel (Commercials) Long form VOD demo available upon request
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