Dynamic Senior Creative Director with extensive management leadership that develops design strategy with a history of leading strategic initiatives to obtain business growth and exceed revenue goals. As a leader in managing multicultural, multidisciplinary teams, I am seeking a senior executive position in digital media that would utilize my leadership and management experience focused on optimizing procedures, team building, UI/UX best practices, and brand development with commitment to fostering company vision.
Senior Creative Director and head of UI/UX at Publishers Clearing House, leading User Interface, User Experience, and Creative Development for all Publishers Clearing House websites, ecommerce flows, and iOS/Android Applications. Overseeing portfolio of PCH businesses to create entertaining and informative products for diverse audiences, meeting strict deadlines and financial goals. Innovative and driven, with strong technical know-how, providing leadership talent and analytical problem-solving expertise.
Senior Creative Director at Accoona Corp, responsible for establishing global (US/EU/CN) creative direction for entire line of corporate services, products, and programs, and for overall quality of strategic thinking and design-applied technology. Oversaw corporate creative financing, global department hiring, process, methodology, project scheduling, and deliverables. Directed global team made up of 13 domestic and 2 international direct reports. With well-rounded understanding of design, information architecture, usability, and emerging technologies, provided leadership role in all business development initiatives.
Responsible for designing, coding, and implementing visual and interactive elements for Parents, Child, Fitness, Ser Padres, and Fast Company web sites. Reconstructed site information architecture and maintained site functionality for improved user experience. Conceptualized, designed, and coded tools, quizzes, and interactive ecards to boost site traffic and support return visits. Researched and implemented marketing ventures and cross-promotional opportunities for increased traffic revenue. Maintained position as technical lead for Gruner & Jahr's Global Web Development team. Oversaw development and deployment of daily site updates and global site regeneration.
Designed, coded, and implemented marketing incentives to increase ecommerce revenue for multiple Fortune 500 companies. Worked closely with clients and marketing departments to establish brand awareness and revenue strategies. Created and implemented interactive microsites, ads, and user-friendly tools to drive traffic and create effective portals to generate on-line client revenue.
Advanced DMA Marketing, Advanced DMA Marketing Metrics, Advanced Social Media Strategy DMA Training and Certification, Building Business Skills For Women (AMA), Cross-Device Training Approaches (ANA), DMA Certified Marketing Professional (DCMP), Database Marketing (DMA), Direct Mail Campaigns (DMA), Direct Marketing (DMA), Email Marketing (DMA), Fundamental Copywriting and Creative Strategies (DMA), Marketing Analytics (DMA), Marketing Metrics (DMA), Mobile Marketing (DMA), Offers and Propositions (DMA), Relationship Marketing (DMA), and Web and Search Engine Marketing (DMA)
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