Seven years of experience out of which
4 years spent in managing
complex enterprise B2B SaaS digital transformation projects from lead to cash and 3 years in retail predictive analytics. I have an MBA in Marketing and I bring empathy, creativity, analytics and strong project management to the table.
Enterprise SaaS digital transformation
Creating great slides
07/2013 to Current
Senior ConsultantDeloitte Consulting - Digital Practice － Chicago, IL
• Managing a B2B enterprise SaaS digital transformation from Lead to Cash with a focus on subscription management using agile methodology
for a portal implementation focused
on ease of doing business for the client.
Managed a team of 15 for digital sales transformation model implementation using Salesforce to increase growth and retention through a customer-focused culture
Designed an Omni-channel customer
experience journey by formulating digital
marketing strategies for B2B and B2C marketing across Social, Mobile,
Email and Web channels
Managed a team of 12 for a joint Go-To-Market (GTM) digital initiative
- Prepared a detailed business
plan– Conducted market
research, competitive and SWOT analysis.
Formulated operational and pricing strategy and detailed financial analysis with
both top-down and bottoms-up approach.
• Designed a prototype in Salesforce, conducted
vendor analysis, for a Deloitte's pre-integrated solution that spans from tweet to cash.
06/2012 to 08/2012
Global Marketing and Strategy InternSamsung Electronics － Suwon, South Korea
Developed and implemented detailed
marketing strategies (Social Media, Air and Offline) for ChatOn resulting in +30% increase
of new customer base in US and India markets.
Pitched a partnership strategy
model to increase
the customer acquisition
• Performed competitor analysis to derive insights in the global mobile instant messaging
07/2008 to 03/2011
Retail Insight Business AnalystOracle Corporation － Bangalore, India
Collaborated with a cross-functional global team and recommended a unique store clustering
model using data mining techniques and identified ways to increase
the overall sales by 5.8% for a US client.
• Performed Market Basket Analysis
for a Mexico retail client
and helped them
identify top affinity
Identified a total dollar opportunity of $27 million by re-allocating “Open to buy” budget
across 67 stores for the Australia's biggest retailer.
Innovated and proposed a text mining strategy to uncover interesting financial insights tied to the “item names” for
the retail clients using Oracle text and data miner.
Education and Training
MBA: Marketing, Technology EntrepreneurshipThe Ohio State University - Fisher College of Business － Columbus, OH, United States
First place in Product Design by iHonda Innovation
First place in business plan competition by Deloitte
Second place in Mobile Marketing Strategy by Macys
Master of Science: Information SystemsBirla Institute of Technology and Science － GoaIndia
Empathy - Conflict management by stepping into client's shoes
Balanced - Creative(Storytelling, ideation) & Analytical(Structured problem solving)
Project Management - Managed teams of 5-15 people towards successful delivery of over 8 digital transformation projects
Most Proud Of
Jumped the world's highest bungee jump at 765ft from Macau Tower China
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Companies Worked For:
Deloitte Consulting - Digital Practice
The Ohio State University - Fisher College of Business
Birla Institute of Technology and Science
Job Titles Held:
Global Marketing and Strategy Intern
Retail Insight Business Analyst
MBA : Marketing, Technology Entrepreneurship Master of Science : Information Systems
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