Entrepreneurial, strategic and opportunistic thinker - keen analytic abilities drive innovative approaches and opportunities; empowered decision maker Strong metric-based analytic skills; impeccable business judgment Frequent senior-level working experience on strategic and high-profile issues Extensive stakeholder management and negotiation experience driving consensual resolution Excellent written communication abilities; solid public speaking experience Strong work ethic and personal accountability evidenced by success in self-managed roles
New customer acquisition
Special events planning
Articulate public speaker
Cross-functional team management
VERIZON COMMUNICATIONSFebruary 2014 to December 2014Senior Consultant Palm Coast, FL
Charged to support, develop and implement Customer Retention and Loyalty programs for Verizon internet and TV.
Focus on customer churn issues resulting from contract expirations, promo roll-offs and price ups.
Key Skills and Accomplishments Develop executive briefing packages Extensive daily working activity with diverse internal business units Regional interface of Verizon Rewards+ [loyalty] program - launched March 2014 Support go-to-market team in launch to drive program enrollments Implement regional tactics to achieve 10% participation rate in first 8 months Assist National team in Implementation of incremental rewarding/earning milestones and redemption options Mechanization initiatives to drive signups Manage FiOS Workshop program across Northeast Region customer sales locations 200% increase in program participation in first 6 months via innovative partnerships implementing customer-focused "what you want, when you want it" approach to drive greater customer participation Northeast region liaison for Small Business Rewards program Develop/implement tactics to grow membership base Leverage program to help regional programs drive greater value LEAN SIX SIGMA representative on key churn reduction initiatives.
January 2004 to February 2014Senior Sales & Marketing Consultant Buffalo, NY
Charged to direct all aspects of Verizon's acquisition initiatives of Internet and TV products in Upstate, NY Empowered to drive sales and increase revenue in assigned markets via creative marketing campaigns Act as the "Face of Verizon" in local communities via participation in key, high profile community events, Chamber Boards, sponsorships and business partnerships Frequent customer-facing interactions/events to drive positive customer experience with Verizon Key Skills and Accomplishments Extensive special event planning and execution experience; drive fresh and exciting customer interactions via event flair.
Strive for 100% event execution perfection Negotiate and execute 3-category (Exclusive) sponsorship with Buffalo Sabres Hockey organization; manage all contract compliance; 3 contract renewals spanning 8 years Initiate/secure/develop/grow key sponsorships to drive value and sales volume; create win-win partnerships Develop and direct four (4) new product launches; achieved significant market share driven by community-specific marketing plans Assist, develop and support 4 distinct sales channels; extensive work experience with Verizon vendors Bottom-line accountability for annual budget Extensive evening and weekend work requirements as Verizon spokesperson.
January 2003 to January 2004Manager Buffalo, NY
Selected to the core team charged to implement Emergency Preparedness planning in ALL Verizon buildings as result of 9/11 attacks on World Trade Center.
Scope of work included development of evacuation, shelter-in-place and business continuity planning and extensive written communication.
Key Skills and Accomplishments.
Create/implement Emergency Preparedness branding campaign that increased employee awareness and participation by over 40%.
Develop and implement web content for two (2) VZ websites.
January 1990 to January 2003Staff Director Albany, NY
Manage Verizon's relationship with the New York Public Service Commission (PSC) and state and local governments, agencies and elected officials.
Articulate and advocate Verizon's position on emerging issues to effect favorable policy decisions.
Scope of responsibility routinely included multi-million dollar issues affecting millions of consumers across New York State.
Key Skills and Accomplishments.
Significant working experience in litigious environments - frequent collaboration with Attorneys to assist in position assessment and Brief development, compliance with post-decision rulings and required compliance filings.
Frame and proactively communicate company positions before regulators, media, consumers and government officials; prepare talk points, speeches, and other communications materials; manage consumer, media and employee inquiries.
State University of New YorkB.S: Business Administration MarketingBuffaloBusiness Administration Marketing
approach, Articulate, branding, budget, event planning, Focus, Frame, government, marketing plans, marketing, market, materials, win, sales, SIX SIGMA, speeches, TV, web content, websites, written communication