Results-focused marketer bringing 4+ years of wide-ranging experience executing measurable media campaigns for top tier brands in a fast-paced environment. Experienced in digital and social advertising and sales, management and strategic audience analysis.
Exceptional interpersonal communication
Client account management
Strategic digital marketing
Excellent attention to detail
Customer service oriented
Senior Client Service ManagerJan 2016 - Current SpotifyNew York, NY
Direct the hiring, training and performance evaluations for client services staff and supervised their daily activities.
Lead account management, strategy and campaign development for 15+ Fortune 500 clients, resulting in over $6M in revenue.
Retain top tier clients, like Macy's, Home Depot, Diageo, Smuckers and more, by identifying their needs and challenges and providing solutions-oriented custom campaigns.
Coordinate with internal teams, agency clients and production vendors to guarantee on time, cost-effective launch of all custom music-led marketing campaigns.
Develop creative sales tools, including presentations, case studies, training materials, and audience data sheets.
Train peers and management team on internal system supports and implementation plans.
Account Manager (Client Service Manager)Nov 2014 - Dec 2015 SpotifyNew York, NY
Led account management, strategy and campaign development for 50+ Fortune 500 clients, resulting in $14M in revenue.
Retained top tier clients, like Macy's, Home Depot, Showtime, Bacardi and more, by identifying their needs and challenges and providing solutions-oriented custom campaigns.
Managed all phases of custom campaign production, monitoring timelines for both clients and production vendors.
Developed creative sales tools, including presentations, case studies, training materials, and audience data sheets.
Trained peers and management team on internal system supports and implementation plans.
Sales PlannerFeb 2013 - Nov 2014 SpotifyNew York, NY
Account CoordinatorSep 2012 - Feb 2013 SpotifyNew York, NY
Marketing Analyst InternJun 2012 - Aug 2012 Wiredset / TrendrrNew York, NY
Created outreach letters for digital PR efforts on behalf of high-profile television clients to drive tune-in.
Analyzed social TV data trends using the Trendrr platform to include in PowerPoint reports for clients.
Researched recent television premiers and clearly present data on sales sheets for potential Trendrr clients.
Built and updated agency media lists using Cisions, Compete and Quantcast.
Digital and Social Media Marketing InternOct 2010 - Mar 2012 Scratch Marketing + MediaCambridge, MA
Researched and analyzed various digital platforms to incorporate appropriate options into new business pitches and client strategies.
Provided marketing, planning and execution for a variety of Scratch clients including Saladworks, the nation's largest fresh salad franchise, Michael Palmer, New York Times best-selling author, Scribe Software, the leading provider of CRM data integration services, American Express Global Meetings, and a number of startup ventures including the Parenting Connection, TipnTag, and Krush.com.
Planned strategy and executed social media campaigns on Twitter, Facebook, LinkedIn, YouTube, and blogs for a variety of business-to-business and business-to-consumer clients to increase clients' brand awareness, sales and customer loyalty.
Managed team of student brand ambassadors to create promotions and drive new users for a start-up client.
Researched and compiled lists of media contacts to outreach on behalf of clients.
Participated in client meetings and new business presentations.
Education Abroad Peer Advisor; HerCampus Bentley
Bachelor of Science: Marketing and Liberal Studies Global PerspectivesMay 2012 BENTLEY UNIVERSITYWaltham, MA
Graduated Cum Laude
Study Abroad: MarketingSpring 2011 COPENHAGEN BUSINESS SCHOOLCopenhagen