Senior Category Manager Resume Example Del Monte Foods

SENIOR CATEGORY MANAGER

Summary

20 years experience in the grocery retail and consumer packaged goods industry

10+ years experience as Category Manager (on both the retailer and CPG side) with experience in dairy, frozen and center store grocery

10+ years of Store Brand experience focused in grocery, dairy and frozen food

Demonstrated ability to develop new market strategies from concept to implementation

Driven to succeed with strong interpersonal and negotiation skills

Capable of adopting a number of roles and multi-tasking simultaneously Excellent communication and presentation skills

Highlights

Experience

Del Monte FoodsOctober 2011 to CurrentSenior Category Manager

Develop fact-based, shopper-centric strategic business plans and recommendations through analysis of category, consumer, retailer, and shopper insights
Collaborate with the customer and Del Monte Sales team to enable a deeper understanding of customer, category, consumer and shopper insights to maximize and exceed sales goals
Actively partner with Del Monte cross-functional business units to share Category Leadership initiatives and potential implications at the customer
Develop category partnerships with cross-functional departments within the retailer/customer
Utilize customer loyalty card data, AC Nielsen, Spectra and other syndicated data sources to identify customer and market trends and develop customer specific recommendations
Support the customer as the go-to expert, helping them understand category trends, best practices, and opportunities

McCormick and CompanyDecember 2009 to October 2011Category Manager

Develop presentations delivering consumer and category insights
Utilize insights to assist in developing retailer strategies to grow profitable volume
Identify and understand customer needs to customize plans that best meet the customers strategic direction
Work with Commercialization and Innovation business teams in developing national new item launch plans
Develop customer specific category reviews and analysis using account specific scan and syndicated data
Keep apprised of brand insights, retail, industry and consumer trends to educate marketing and sales teams and channel customers
Work with brand teams to ensure proper product assortment and pricing for entire category
Analyze IRI, AC Nielsen, dunnhumby, Spectra and other data sources on product, pricing, packaging, and promotional initiatives

Marketing Management Inc Private BrandsJune 2009 to December 2009Category Sales Manager

Conduct ongoing category reviews and business plans which establish Private Brand annual sales and margin targets
Work with Senior Management to enhance brand image and awareness
Track performance of category targets and review with category teams and directors on a monthly basis
Review opportunity gaps and competitive environment to identify new item and product innovation opportunities
Work with category teams and suppliers on promotional planning and forecasting on major events and seasonal items

Giant Food Stores, LLCMarch 2006 to March 2009Frozen Food Category Manager

Direct P&L Responsibility
Exceeded annual targets of $300 million in sales and gross margin dollars of $100 million
Responsible for assigned targets in Corporate Brand sales, units, margin and penetration and assist in the sourcing of current and new items
Responsible for the development and implementation of category business plans
Ensure category plans, tactics and strategies are carried out by the category teams, support departments and stores
Review and analyze syndicated data at regional and national levels in order to make recommendations to Senior Management to enhance our position as market leader
Manage and provide consistent direction and support to a category team (merchandisers, supply chain coordinators and administrative assistants)

Albertsons, IncorporatedSeptember 2003 to March 2006Grocery Category Manager

Manage Dairy, Frozen Food, Beverage, Baking, Center store and Household categories
Develop and execute sales plans which exceeded annual sales goals of $175 million and profits of $75 million
Responsible for assigned targets in Corporate Brand sales, units, margin
Responsible for managing everyday and promotional pricing for assigned categories
Utilize syndicated and POS data to perform post promotional analysis

Federated Foods, IncorporatedOctober 2001 to September 2003Corporate Brands Facilitator

Manage pricing and promotional strategies on more than 3,000 Albertsons Brand items across GM/HBC, grocery, liquor and fresh departments
Develop sales promotions and forecasted needs based on advertising and marketing plans
Conduct monthly category reviews to identify growth opportunities for Corporate Brands
Developed annual Corporate Brand sales budget for 120 stores
Exceeded annual sales target of $250 million Albertsons, Incorporated

October 1993 to October 2001Corporate Brands Sales Manager

Analyze syndicated and internal data to assist category managers with marketing and schematics decisions while ensuring corporate objectives were achieved in GM/HBC, grocery, liquor and fresh departments
Develop sales promotions and forecasted needs based on advertising and marketing plans
Exceeded annual sales target of $200 million

Dopson-Hicks, IncorporatedMarch 1992 to October 1993Retail Sales Manager

Part of retail sales team representing various manufactures to the grocery channel - primarily Albertsons and Publix
Manage a retail reset team.

Education

Huntingdon CollegeBachelor of Arts Degree: HistoryMontgomery, AL

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