Driven marketing professional with 15+ years of progressive experience helping businesses succeed in challenging markets. 11 years in the beauty industry planning and executing 360-degree marketing plans to sell through multi-channel sources. Knowledgeable about campaign development, product launches and customer engagement. Increased CRM for beauty brands and salon professionals resulting in average yearly sales growth of 17%. Passionate about and experienced with salon professional products and luxury cosmetics. Looking for a challenging new role with a progressive beauty organization.
Consulted with both beauty brands and created marketing plans utilizing the largest beauty portfolio in the industry to achieve their sales goals. Conveyed those plans to salon professionals and created marketing strategies for them to sell-through the products using an omni-channel approach.
Led and trained a multi-state sales team to have a more consultative approach with customers through various marketing tools.
Orchestrated and implemented re-branding of the salon and stylists to improvesales and maximize effectiveness.
Created marketing plans to establish brand identity with start-up companies to attract investors.
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